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- Tasks: Manage and develop key Foodservice distributors and buying groups across the UK.
- Company: Join ASR Group, the world's largest cane sugar refiner with a rich history and global presence.
- Benefits: Enjoy flexible home-based work, travel opportunities, and a chance to shape the future of sweeteners.
- Why this job: Be part of a dynamic team driving innovation in the foodservice industry with a focus on sustainability.
- Qualifications: Degree level education and proven experience in managing Foodservice customers required.
- Other info: This role offers autonomy and the chance to make a real impact in a leading company.
The predicted salary is between 43200 - 72000 £ per year.
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National Account Manager (Foodservice & Buying Groups), London
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Client:
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
fc5522bb37f7
Job Views:
13
Posted:
22.06.2025
Expiry Date:
06.08.2025
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Job Description:
ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino, C&H, Redpath, Tate & Lyle, Lyle’s and Sidul.
Job Title
Location
Home Based (UK)
Reports To
COMPANY DESCRIPTION
ASR Group’s companies have more than 150 years of experience taking sugar cane from the field to the table. Our expertise in every aspect of the cane sugar process is without equal. We are the largest vertically integrated cane sugar refiner in the world. Our nine refineries are found in five countries across the globe and collectively can produce more than six million tonnes of sugar. We also own and operate sugar mills in the United States, Mexico and Belize. As an expert in raw sugar procurement, our reach spans more than 40 countries and our network of partners and suppliers has never been stronger. Our brands are leaders in their respective markets. We sell our branded and private label sugars, sweeteners and syrups in the grocery, food service, industrial and pharmaceutical channels in the Americas, Caribbean, Europe, the Middle East, India and Asia. In the UK our Lyle’s brand has 80% share of the Golden Syrup market and Tate & Lyle Sugars is the leading Foodservice sugar brand and has a considerable presence across numerous Grocery, Wholesale, Cash and Carry and Independent retailers.
POSITION SCOPE
Reporting to the Foodservice Channel Controller, the Sales Manager is responsible for managing and strategically developing a portfolio of leading Foodservice Distributors (such as Brakes and Bidfood), Buying Groups (such as Caterforce, CRG, Sterling) and key End Users. Managing internally and externally, commercial agreements, contracts and the branded sugar & syrups portfolio, providing bespoke product development where appropriate. A deep understanding of UK wholesalers and distributors, along with key end users is required.
POSITION STRATEGIC OBJECTIVES AND KEY DELIVERABLES
- To enhance ASR performance with target Foodservice distributors & key end users across the UK
- Execute the agreed sales strategy
- KPI’s
- Behaviours versus business values
- Value added contribution of cash and volume
- Demonstrate leadership in customer engagement
DETAILED ROLES & RESPONSIBILITIES
- To develop, drive, own and implement channel and key customer plans
- To achieve as a minimum the annual sales plan KPI’s of volume, price, CTO and product mix
- Operate and perform in accordance with the business behaviours and processes
- Establish and maintain professional relationships with existing and non trading customers
- Conduct sales negotiations with customers having responsibility for agreeing planned volume, price targets etc.
- Identify and evaluate new business opportunities in designated customer portfolio
- In depth customer, market and channel knowledge
- Proven success with selling NPD / product and range launches to customers
- Sales, Negotiation, Business Planning, Forecasting and Category Management
- Excellent communication skills, a Strategic Thinker combined with Analytical capability
- Autonomous
- Flexible, adaptable to change, enthusiastic, energetic and driven with a strong work ethic
- Microsoft Office literate
ESSENTIAL WORK EXPERIENCES
- Proven, successful track record and experience of selling to and managing a range and breadth of Foodservice customers within the UK (FMCG – Food/Grocery a preference).
- Recent experience of managing distributors, plus end user accounts and buying groups at a Headquarter & member level.
ESSENTIAL EDUCATION REQUIREMENTS
- Educated to degree level or equivalent
LOCATION OF ROLE
- Home based with office and customer travel required
At Tate & Lyle Sugars, our goal is to be the most admired sweetener Company.
Service Excellence –Be the industry\’s Gold Standard by a relentless focus on reliability, providing products with superior quality and excellent customer services.Efficiency and Sustainability –Eliminate inefficiency to be a sustainable, low cost producer and to generate fuel for reinvestment.Value-Add –create strategic advantage and enhanced profitability through value-added products and services. The foundation of our values isTalent and Cultureas we aim to build, retain and motivate a winning team.
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National Account Manager (Foodservice & Buying Groups) employer: T&L Sugars Limited (UK)
Contact Detail:
T&L Sugars Limited (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager (Foodservice & Buying Groups)
✨Tip Number 1
Network with professionals in the foodservice industry, especially those who have experience with distributors and buying groups. Attend industry events or join relevant online forums to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Research ASR Group's key competitors and their strategies in the foodservice sector. Understanding the competitive landscape will help you articulate how you can contribute to ASR's success during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in managing distributor relationships and achieving sales targets. Use specific examples that demonstrate your ability to drive performance and develop strategic plans.
✨Tip Number 4
Familiarise yourself with the products offered by ASR Group, particularly their branded sugars and syrups. Being knowledgeable about their product range will show your enthusiasm for the role and help you engage effectively with potential customers.
We think you need these skills to ace National Account Manager (Foodservice & Buying Groups)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the foodservice sector, particularly with distributors and buying groups. Use specific examples of your achievements in sales and customer management to demonstrate your suitability for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the foodservice industry and explain why you want to work for ASR Group. Mention how your skills align with their strategic objectives and how you can contribute to enhancing their performance with target distributors.
Showcase Relevant Skills: Emphasise your skills in sales negotiation, business planning, and category management. Provide concrete examples of how you've successfully managed accounts and driven sales growth in previous roles.
Research the Company: Familiarise yourself with ASR Group's brands and market position. Understanding their product portfolio and recent developments will help you tailor your application and show that you're genuinely interested in the company.
How to prepare for a job interview at T&L Sugars Limited (UK)
✨Research the Company
Before your interview, make sure to thoroughly research ASR Group. Understand their products, market position, and recent developments in the foodservice industry. This knowledge will help you demonstrate your genuine interest in the company and its operations.
✨Know Your Numbers
As a National Account Manager, you'll need to be comfortable discussing sales figures and KPIs. Be prepared to talk about your past achievements in terms of volume, price targets, and product mix. Use specific examples to illustrate your success in managing accounts and driving sales.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think of examples from your previous experience where you successfully navigated challenges with distributors or end users. Highlight your negotiation skills and how you achieved positive outcomes.
✨Showcase Your Communication Skills
Effective communication is key in this role. During the interview, focus on articulating your thoughts clearly and confidently. Provide examples of how you've built professional relationships with clients and how you handle negotiations. This will showcase your ability to engage with customers effectively.
