At a Glance
- Tasks: Lead the strategy for content partnerships in a top sports marketing agency.
- Company: Join IMG, a global leader in sports marketing and media rights management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of sports marketing and make an impact on a global scale.
- Qualifications: Experience in digital advertising and a passion for the sports industry.
- Other info: Be part of a leadership team driving innovation in sports and digital content.
The predicted salary is between 72000 - 108000 £ per year.
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
Key Responsibilities And Accountabilities:
- You will be directly responsible for assisting the SVP in devising, and delivering, a multi-year strategy and plan for the content partnerships arm of the world’s most prestigious sports marketing business.
- Lead full P&L, Finance and Strategy of global programmatic business.
- Lead ad product roadmap and development.
- With supporting P&L, build a team, optimise processes and deliver measurable results.
- Grow revenues organically within 12 months.
- You will lead sections of expertise within IMG, in order to contribute to the leadership team’s ability to transform our business, the parent organisation and the wider sport industry’s approach to digital.
- You will oversee the delivery of projects to the highest digital, content, marketing and commercial industry standards.
- You will be able to set, and help deliver, key performance indicators and model growth for IMG.
- You will be part of the leadership team in Global Partnerships and therefore responsible for leading, managing and inspiring our team, assisting across multiple divisions with cross levels, and overseeing client deliverables.
- You will be an ambassador for IMG within the sports industry, developing and maximising an external profile for the benefit of the company, and also within IMG, leading the digitization of the wider business – building a digitally native narrative in the organization.
Knowledge And Experience:
- Significant experience in the digital, network and mobile ad tech, publisher and brand space.
- Previous experience in, and a passion for, the digital sports industry.
- Digital commercial background.
- Professional, advanced working knowledge of digital platforms including analytics and data.
- You will have proven credentials in Product, P&L, Strategy and Commercial Revenue.
- Delivered $10Ms revenue within ad tech.
- Must have led Product Management for a programmatic business.
- Very strong experience in programmatic advertising.
- Operations focus in driving business efficiency and growth.
- Highly analytical and insights driven.
- Experience in, and knowledge of, digital content marketing.
- Experience of setting and delivering strategy.
- Proven experience of driving revenue and EBITDA performance.
- Rich client experience and excellent network in tech and/or sports.
- Proven track record of representing a business externally (with clients, partners and the wider industry).
- Leadership experience – including managing other senior figures in a business and growing and scaling teams.
- Industry leadership – the sports industry will look to you, and your public profile, to help it understand and decode tech trends and the future of the sector.
Skills And Abilities:
- Deep understanding of the global media market.
- Excellent industry contacts at tech and digital companies.
- Ability for operational execution.
- Great relationship builder.
- Ability to quickly diagnose organisational and digital strengths and weaknesses and an understanding of how to refocus a client’s digital presence.
- Ability to build, lead and inspire teams.
- Proven ability to manage c-suite level clients and partners.
- Highly literate and numerate.
- Advanced user of Microsoft Office, in particular statistical manipulation in Excel, PowerPoint.
- Confident using Google Analytics, Facebook Insights and other digital tracking tools to create insights.
- Excellent communication skills, both written and verbal, with the ability to deal effectively with people at all levels.
- Good understanding of user experience, user-centred design and information architecture.
Working Conditions:
- This is a permanent position.
- This role will be based at Chiswick Park, London.
- Working hours are 9:00 – 17:00, Monday to Friday.
- May be required to attend (and travel to) locations, including other IMG buildings and meetings.
- Unsocial hours may be required, as dictated by the demands of the business schedule.
- Adapting to use of new systems and technology where appropriate.
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
VP, Content Partnerships, IMG employer: TKO
Contact Detail:
TKO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Content Partnerships, IMG
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, webinars, or even casual meet-ups. The more people you know in the sports marketing scene, the better your chances of landing that VP role.
✨Show Off Your Expertise
Don’t just talk about your experience; showcase it! Create a portfolio or a personal website where you can highlight your achievements in digital content and partnerships. This will make you stand out when we’re looking for someone to lead our team.
✨Be Active on Social Media
Use platforms like LinkedIn to share insights about the sports industry and engage with others. This not only builds your profile but also shows us that you’re passionate about the field and up-to-date with trends.
✨Apply Through Our Website
When you find a role that excites you, apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace VP, Content Partnerships, IMG
Some tips for your application 🫡
Show Your Passion for Sports: When writing your application, let your love for the sports industry shine through! We want to see how your passion aligns with our mission at IMG and how you can contribute to our growth.
Tailor Your Experience: Make sure to highlight your relevant experience in digital content and programmatic advertising. We’re looking for specific examples that demonstrate your ability to drive revenue and manage teams effectively.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the VP role. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at IMG.
How to prepare for a job interview at TKO
✨Know Your Stuff
Before the interview, dive deep into IMG's operations and their role in the sports marketing industry. Familiarise yourself with their major clients and recent projects. This will not only show your enthusiasm but also help you connect your experience to their needs.
✨Showcase Your Leadership Skills
As a VP, you'll need to inspire and lead teams. Prepare examples of how you've successfully managed teams and driven results in previous roles. Highlight your ability to build relationships and navigate complex organisational structures.
✨Be Data-Driven
Given the emphasis on analytics and insights in the job description, come prepared with specific metrics from your past experiences. Discuss how you've used data to drive revenue growth or improve processes, showcasing your analytical mindset.
✨Engage with Industry Trends
Stay updated on the latest trends in digital content and programmatic advertising. Be ready to discuss how these trends can impact IMG and the wider sports industry. This will demonstrate your forward-thinking approach and passion for the sector.