Lead Copywriter - Sports Marketing & Thought Leadership in London

Key Responsibilities And Accountabilities

• As guardian of our brand tone of voice and written word, you’ll lead and own the development of our core communications.
• Develop and write compelling content for the agency’s digital platforms, ensuring consistency that effectively communicates the services, values, and industry expertise.
• Create persuasive and targeted B2B & B2C marketing content to nurture leads and build client relationships.
• Lead our LinkedIn strategy, collaborate with executives to develop thought leadership content, including blog posts, opinion pieces, and interviews.
• Work closely with the Corporate Communications Team to draft key messaging for public relations campaigns.
• Research industry trends and insights to ensure content remains relevant, innovative, and impactful.
• Edit and proofread Marketing & Sales materials like RFP responses, sales decks and content to maintain high-quality standards across all communication channels.
• Develop industry event content and concept panel talk themes and content ideas.
• Maintain a deep understanding of the sports marketing landscape to craft industry-specific narratives that enhance brand authority.

Skills And Abilities

• A natural storyteller who knows how to turn ideas, strategy and raw content into beautifully crafted narratives.
• You work with speed and precision, the ability to self‑direct and work with minimal supervision.
• Highly organised, thrive in high‑pressure environments, stay focused and sharp when deadlines are tight.
• Detail‑obsessed but never lose sight of the bigger picture.
• You’re curious, culturally aware and have a passion for sport, culture and storytelling.
• You’re proactive and solutions‑focused, if something isn’t quite right, you instinctively find a better way.
• The ability to build and maintain effective relationships with a range of key internal and external stakeholders (often in different countries and time zones).
• A strong team player that is flexible dependent on business demand.
• You care deeply about craft, clarity and impact, and want your work to help win business.

Knowledge and Experience

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred.
• 4+ years of experience in copywriting, content creation, or editorial roles, preferably within a marketing or agency environment.
• Strong portfolio demonstrating expertise in writing across various formats and platforms.
• Exceptional writing, editing, and proofreading skills with a keen attention to detail.
• Ability to tailor messaging for different audiences, from social media to executive communications.
• Experience writing B2B & B2C content and understanding of digital marketing strategies.
• Knowledge of SEO best practices and digital content optimization.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Passion for sports and an understanding of the sports marketing industry is a plus.
• Integrates AI tools to improve idea generation and workflow.

Working Conditions

• This is a permanent position.
• This role will be based at Chiswick Park, with some flexibility on remote working as appropriate.
• Working hours are 9:00 – 17:00, Monday to Friday.
• May be required to attend (and travel to) locations, including other IMG buildings and meetings.
• Unsocial hours may be required, as dictated by the demands of the business schedule.
• Adapting to use of new systems and technology where appropriate.