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- Tasks: Lead product marketing strategies and shape Tive's product narrative.
- Company: Join Tive, a pioneering company focused on transparency and innovation.
- Benefits: Enjoy competitive equity, flexible work options, and a supportive global team.
- Why this job: Make a significant impact in a high-growth role that shapes Tive's future.
- Qualifications: 6+ years in B2B Product Marketing, strong messaging skills, and leadership experience.
- Other info: Embrace diversity and inclusivity in a collaborative work environment.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Tive, we imagine a fully‑transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full. We believe (and live!) four core values:
- Transparency First: We make everything visible so that everyone can operate better
- Always strive to make things simpler
- We are One Team, we have each other's backs
- Relentless iteration to optimize and improve
Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters.
As the Senior Product Marketing Manager, you will lead the next chapter of Product Marketing at Tive. Reporting to the Director, Global Marketing, you’ll bring the strategic thinking, customer focus and narrative clarity needed to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities. As our offering grows in complexity and reach, you’ll own the messaging frameworks, product and vertical positioning, and Go‑To‑Market strategies that ensure Tive stands out and scales effectively.
With proven experience developing others, you’ll also manage an existing Product Marketing Manager and together, you’ll operate as a highly collaborative team, with this role focused on setting strategic direction, evolving the function and ensuring we are equipped to scale with confidence. This is a high impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a function that is critical to Tive’s next phase of growth.
About the Role
- Own the development and evolution of product and vertical‑level messaging across Tive’s full product portfolio
- Lead Go‑To‑Market (GTM) planning for major launches and updates, working cross‑functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
- Serve as the go‑to expert on Tive’s buyers, influencers and competitors – leading market intelligence, segmentation, win/loss analysis, and cross‑functional feedback loops to inform messaging, positioning and GTM strategy
- Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
- Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution‑based value propositions, while enabling regional teams to adapt to local market needs
- Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions, that help translate complexity into clarity
- Guide the development of industry‑leading content that showcases the value of Tive and its solutions with strategic customer‑facing collateral
- Manage and mentor the existing Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
- Champion the growth of the Product Marketing function at Tive – helping to define processes, best practices and ways of working to scale effectively
Our Ideal Candidate Has
- 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
- Bachelor’s degree in business or marketing; MBA preferred
- Proven experience developing messaging and Go‑To‑Market strategies across multiple product types and industries
- Strong ability to synthesize technical product inputs into clear, concise, buyer‑friendly messaging
- Track record of supporting vertical specific GTM motions
- Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
- Excellent collaboration and stakeholder management skills
- Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in
Candidates based in the US (East coast or Central time zone only).
What does Tive offer?
- A chance to join what may very well turn out to be the most important company in your career.
- The autonomy and resources to build what you know how to build.
- Work with a committed global team that have each other's back.
- Office‑based or hybrid options. Your choice.
- Competitive equity to ensure all of our employees have a sense of ownership in the long‑term success of Tive’s growth.
- We celebrate diversity, and consider it key to our success as both a team and a company. We are proud to be an equal‑opportunity employer, and we are committed to creating an inclusive environment of mutual respect for all employees.
Senior Product Marketing Manager in London employer: Tive
Contact Detail:
Tive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Tive on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up in understanding what they value and how you can align your skills with their needs.
✨Tip Number 2
Prepare for the interview by diving deep into Tive's products and services. Understand their messaging and how they position themselves in the market. This will not only impress your interviewers but also help you articulate how you can contribute to their mission of transparency and innovation.
✨Tip Number 3
Showcase your strategic thinking! During interviews, be ready to discuss specific examples of how you've developed Go-To-Market strategies or messaging frameworks in the past. This will demonstrate your ability to lead and innovate, which is exactly what Tive is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining Tive and being part of a team that values collaboration and growth.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and Tive shine through. We want to see how your values align with ours, especially around transparency and teamwork!
Tailor Your Messaging: Make sure to customise your application to highlight your relevant experience in B2B Product Marketing. We love seeing how you can connect your past roles to the specific needs of this position.
Be Clear and Concise: We appreciate clarity! Use straightforward language to convey your ideas and experiences. Remember, we’re looking for someone who can simplify complex concepts, so show us you can do that in your writing.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Tive
✨Know Tive Inside Out
Before your interview, dive deep into Tive's mission and values. Understand their focus on transparency, simplicity, and teamwork. This will not only help you align your answers with their core values but also show that you're genuinely interested in the company.
✨Showcase Your Strategic Thinking
As a Senior Product Marketing Manager, you'll need to demonstrate your ability to develop Go-To-Market strategies. Prepare examples from your past experiences where you've successfully led product launches or crafted messaging frameworks. Be ready to discuss how you can apply these skills at Tive.
✨Prepare for Collaboration Questions
Tive values teamwork, so expect questions about how you work with cross-functional teams. Think of specific instances where you've collaborated with sales, marketing, or product teams to achieve a common goal. Highlight your communication skills and how you ensure everyone is on the same page.
✨Bring Your Content Creation Portfolio
Since strong writing and content creation abilities are crucial for this role, come prepared with samples of your work. Whether it's pitch decks, customer-facing collateral, or campaign materials, showcasing your portfolio will give the interviewers a clear picture of your capabilities.
