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For Companies At a Glance
- Tasks: Lead our SEO strategy, driving growth for our Shopify website and improving organic search performance.
- Company: Join Tiso, one of Scotland's favourite outdoor retailers, in a dynamic ecommerce team.
- Benefits: Enjoy a 40% discount, health benefits, flexible working, and extensive training opportunities.
- Other info: Collaborative culture with opportunities for career progression and personal development.
- Why this job: Make a real impact on our online visibility while working in a fast-paced, outdoor-loving environment.
- Qualifications: 3+ years of SEO experience, strong technical skills, and a passion for data-driven results.
The predicted salary is between 35000 - 45000 £ per year.
An exciting opportunity has arisen to join the Tiso Ecommerce & Digital team as our new Senior SEO Executive! We’re looking for a technically strong and commercially minded search professional to take ownership of our organic search channel and drive visibility for our newly replatformed Shopify website. If you’re passionate about turning SEO data into tangible business results and want to do it for one of Scotland’s most loved outdoor retailers, we want to hear from you.
Job Role & Duties
- Own the organic search strategy across tiso.com, developing and implementing plans that drive measurable growth in visibility, traffic, and revenue.
- Lead all technical SEO activity for our Shopify website, including site audits, crawl health, indexing, site architecture, and resolving any performance issues.
- Manage and continuously improve Core Web Vitals performance (LCP, CLS, INP), working alongside our development team on page speed, image optimisation, and front‑end improvements.
- Ensure correct implementation of structured data, XML sitemaps, canonical tags, robots.txt, and redirect strategies.
- Conduct in‑depth keyword research and SERP intent analysis to inform both content strategy and on‑page optimisation across all key categories.
- Work closely with our Digital Designer and content stakeholders to ensure SEO best practices are embedded into all new content and page builds.
- Develop and execute link acquisition strategies to build domain authority, including outreach and digital PR activity.
- Validate and monitor tracking accuracy across GA4, Google Tag Manager, and Google Search Console, identifying and resolving any data discrepancies.
- Produce clear weekly and monthly reporting on rankings, organic traffic, and channel performance, translating data into actionable recommendations.
- Stay ahead of Google algorithm updates, AI‑driven search developments, and evolving SEO best practice, proactively adapting strategy as needed.
- Collaborate with the Performance Marketing Manager on cross‑channel strategies that maximise overall digital visibility.
- Act as the internal SEO authority, educating and supporting wider marketing and trading stakeholders on best practice.
Person Profile
- A confident, curious self‑starter who is comfortable owning a channel and managing their own workload.
- Highly organised with excellent attention to detail and a commitment to quality across everything you produce.
- Enjoys working collaboratively across teams as well as getting into the detail independently.
- Comfortable in a fast‑paced retail environment where priorities can shift and deadlines are real.
- Loves data: passionate about digging into performance figures, drawing out insights, and turning them into clear action plans.
- Strong communicator who can translate complex technical SEO concepts into plain language for non‑technical stakeholders.
- Has a strong understanding of where SEO sits in the wider performance marketing ecosystem and how it interacts with other channels (particularly PPC).
- A proactive testing mindset — always looking for the next improvement, never satisfied with ‘good enough’.
- A love of the outdoors is a genuine advantage, though by no means a prerequisite!
Required Experience & Skills
- 3+ years of hands‑on SEO experience, ideally within ecommerce or a similarly commercial in‑house or agency environment.
- Strong working knowledge of technical SEO: crawling, indexing, site architecture, canonicalisation, redirects, and structured data.
- Proven experience with Shopify or comparable ecommerce platforms.
- Proficiency with core SEO tools: Google Search Console, GA4, Google Tag Manager, Screaming Frog, and Ahrefs or SEMrush.
- Experience managing Core Web Vitals and working with development teams on front‑end performance improvements.
- Demonstrable track record of improving organic rankings, traffic, and commercial outcomes.
- Experience with keyword research, SERP analysis, and content optimisation at scale.
- Solid understanding of link acquisition and off‑page SEO tactics.
- Strong analytical skills with the ability to work with data, identify trends, and make clear recommendations.
We believe in rewarding our colleagues for their hard work, and our benefits package reflects this:
- 40% colleague discount rate with access to exceptional Pro Deals from our suppliers.
- Casual Dress.
- Company pension scheme.
- Healthshield cash back healthcare scheme.
- Birthday Holiday & Long‑Service Holiday Day (each year, up to 7 Years).
- Company Sick Pay (after one year).
- Refer a Friend scheme.
- Life insurance.
- On‑site parking.
- Extensive training.
- The ability to progress.
Work Location: 2 Day's Work From Home available (3 Days in Office).
To apply please send a CV and covering letter to: recruitment@tiso.co.uk
Senior SEO Executive employer: Tiso
Contact Detail:
Tiso Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Executive
✨Tip Number 1
Get your networking game on! Reach out to folks in the SEO community, attend meetups, or join online forums. You never know who might have a lead on that perfect Senior SEO Executive role!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This can be a great conversation starter during interviews and shows you’re proactive about your craft.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and interests. If you love the outdoors, Tiso is a fantastic fit! Apply through our website to make sure your application stands out.
✨Tip Number 4
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss how you’ve tackled challenges in the past and how you can drive results for the team at Tiso!
We think you need these skills to ace Senior SEO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior SEO Executive role. Highlight your relevant experience, especially in technical SEO and ecommerce, and don’t forget to showcase any achievements that demonstrate your ability to drive organic growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for SEO and the outdoors, and explain why you’re the perfect fit for Tiso. Be sure to mention specific skills or experiences that align with the job description.
Show Off Your Data Skills: Since we love data, make sure to include examples of how you've used data to improve SEO performance in your application. Whether it’s through keyword research or tracking metrics, show us how you turn numbers into actionable insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Tiso
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss site audits, crawl health, and how you’ve tackled performance issues in the past. They’ll want to see that you can confidently own the organic search strategy.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive results. Bring examples of how you've improved organic rankings or traffic through keyword research and SERP analysis. They’ll appreciate a candidate who can turn numbers into actionable insights.
✨Be Ready for Collaboration
Since this role involves working closely with designers and content teams, think of examples where you’ve successfully collaborated in the past. Highlight your communication skills and how you’ve educated others on SEO best practices.
✨Stay Ahead of Trends
Familiarise yourself with the latest Google algorithm updates and AI-driven search developments. Show them that you’re proactive and always looking for the next improvement. This will demonstrate your passion for SEO and your commitment to staying current in the field.