At a Glance
- Tasks: Lead a dynamic sales team and craft innovative strategies for luxury events.
- Company: Join a prestigious venue known for unforgettable corporate experiences.
- Benefits: Competitive salary, commission opportunities, and a vibrant work culture.
- Other info: Exciting environment with opportunities for personal and professional growth.
- Why this job: Shape the future of luxury hospitality and make lasting connections.
- Qualifications: Proven experience in luxury sales and a passion for relationship-building.
The predicted salary is between 60000 - 65000 € per year.
Salary: A GBP 60,000 : A GBP 65,000+ Comms
Location: Hertfordshire
Im looking for a commercially savvy, hands‑on sales leader whos ready to shape the future of one of the UKs most inspiring destinations for corporate events, conferences, and premium golf experiences. If youre passionate about driving results, nurturing relationships, and turning opportunities into unforgettable experiences, this might be your next big win.
Role
- Design and deliver a bold, data-led sales strategy across corporate, MICE, residential conferences, incentives, and luxury leisure/Sports experiences.
- Identify target markets, balance the annual pipeline, and lead with value-driven selling to protect rate integrity and brand strength.
- Champion smart growth and profitability: no heavy discounting, just brilliant selling.
- Generate and convert new business through proactive outreach, networking, and exceptional relationship-building.
- Build a portfolio of high-value clients and long-term partnerships, especially across MICE and corporate golf.
- Represent the brand with confidence and polish at client meetings, events, and industry forums.
- Own the full sales cycle from enquiry to handover, ensuring speed, precision, and commercial edge at every step.
- Craft persuasive, premium proposals that stand out and convert at pace.
- Lead negotiations with flair and strategic judgment, securing profitable deals and rave-worthy relationships.
- Inspire, coach, and empower a proactive sales team with clear expectations, structure, and accountability.
- Implement smart KPIs and regular performance rhythms to drive results and celebrate wins.
- Build a high-performing team that sells with confidence and delivers with pride.
- Keep forecasts sharp, pipelines clear, and leadership fully confident in the numbers.
- Embed best-in-class CRM discipline: one source of truth, always.
- Deliver insightful performance reports that highlight trends, challenges, and opportunities.
- Work hand in hand with Operations to ensure flawless event delivery that lives up to every promise made.
- Collaborate with golf operations and marketing to create outstanding corporate and incentive offerings.
- Champion a culture where guest experience, teamwork, and attention to detail drive repeat and referral business.
About You
- A proven senior sales leader with experience in luxury hotels, resorts, or destination venues.
- Expert at driving MICE and bedroom-led conference revenue.
- Energetic, target-driven, and hungry to build relationships that last.
- Commercially sharp: you sell on value, not discount.
- A confident communicator who can engage senior corporate decision-makers with ease.
- A natural team leader with high standards and a collaborative mindset.
If youre ready to lead from the front, drive growth with creativity and precision, and make your mark in a venue where every day is different, I would love to meet you.
Director of Sales in Welwyn Garden City employer: TipTopJob
Join a dynamic team at one of the UK's premier luxury hospitality destinations, where your expertise as a Director of Sales will be valued and rewarded. With a strong focus on employee growth, a collaborative work culture, and the opportunity to shape unforgettable experiences for clients, this role offers a unique chance to thrive in a vibrant environment. Enjoy competitive compensation, a commitment to excellence, and the satisfaction of being part of a brand that prioritises quality and guest experience.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales in Welwyn Garden City
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and local meet-ups to connect with potential employers and other sales leaders. Remember, it’s all about building those relationships that can lead to your next big opportunity.
✨Tip Number 2
Show off your expertise! Create a personal brand on LinkedIn by sharing insights, articles, and success stories related to luxury hospitality and sales strategies. This will help you stand out and attract the right attention from recruiters.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential roles. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Prepare for interviews like a champ! Research the company, understand their values, and come armed with examples of how you’ve driven results in previous roles. Show them you’re not just a fit for the role, but a perfect match for their culture too.
We think you need these skills to ace Director of Sales in Welwyn Garden City
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for luxury hospitality and sales shine through. We want to see how passionate you are about driving results and building relationships in this exciting industry.
Tailor Your Proposal:Craft a proposal that speaks directly to the role. Highlight your experience with MICE and corporate events, and make sure to showcase your ability to create value-driven sales strategies. We love a personalised touch!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the role. We appreciate clarity and precision, just like in our sales process!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this fantastic opportunity. We can’t wait to hear from you!
How to prepare for a job interview at TipTopJob
✨Know Your Numbers
As a Director of Sales, you'll need to be on top of your game with data. Before the interview, brush up on key metrics related to sales performance, market trends, and your previous achievements. Be ready to discuss how you've used data to drive results in past roles.
✨Showcase Your Relationship-Building Skills
This role is all about nurturing relationships. Prepare examples of how you've successfully built and maintained client partnerships. Think about specific instances where your relationship management led to significant business wins or long-term collaborations.
✨Craft a Compelling Sales Strategy
Be prepared to discuss your vision for a bold, data-led sales strategy. Think about how you would identify target markets and balance the pipeline. Present a clear plan that demonstrates your understanding of value-driven selling and how it can protect brand integrity.
✨Demonstrate Leadership and Team Empowerment
As a senior leader, your ability to inspire and coach a sales team is crucial. Share your approach to setting clear expectations and implementing KPIs. Highlight any past experiences where you've successfully built high-performing teams and celebrated their wins.
