At a Glance
- Tasks: Build a loyalty ecosystem and develop customer engagement strategies from scratch.
- Company: Join a mission-led consumer brand undergoing an exciting transformation.
- Benefits: Competitive salary, opportunity for creative input, and career growth.
- Other info: Collaborate with diverse teams in a fast-evolving environment.
- Why this job: Shape the future of customer loyalty with innovative strategies and hands-on execution.
- Qualifications: Strong experience in CRM and customer growth with a strategic mindset.
The predicted salary is between 85000 - 90000 € per year.
A rare opportunity to build a loyalty ecosystem from the ground up. We are partnering with a highly recognisable, mission-led consumer brand undergoing an exciting transformation phase and seeking a CRM and Loyalty Manager to help shape the future of customer engagement.
Working closely with an experienced brand strategist and senior leadership team, this role offers the opportunity to design and build a modern CRM and loyalty function from scratch, creating meaningful, long-term customer relationships across digital, in-store, and emerging technology platforms. This is not a traditional retention marketing role. The business is looking for someone who can combine strategic thinking with hands-on execution to create top-class customer experience and loyalty proposition.
The Role- Build the CRM and loyalty infrastructure from the ground up
- Develop customer segmentation, lifecycle journeys, and engagement strategy
- Help shape a next generation loyalty proposition focused on customer value and long term engagement
- Work cross functionally with creative, operations, product, and technology stakeholders
- Manage relationships with external technology partners and ordering platforms
- Support the integration of customer data across app, kiosk, and digital ordering environments
- Bring a structured, hypothesis-led approach to testing and customer growth initiatives
- Contribute creatively to customer communications and content development
- Strong experience in CRM, loyalty, lifecycle marketing, or customer growth
- Comfortable creating systems, processes, and strategy in a fast evolving environment
- A balance of strategic capability and hands-on delivery
- Experience working independently within lean or scaling businesses
- A data informed, test and learn mindset
- Strong collaboration and stakeholder management skills
- Creative sensibility alongside technical understanding
Senior CRM and Loyalty Manager employer: TipTopJob
Join a dynamic and mission-driven consumer brand in London, where you will have the unique opportunity to build a cutting-edge CRM and loyalty ecosystem from the ground up. Our collaborative work culture fosters innovation and creativity, providing ample opportunities for professional growth and development while making a meaningful impact on customer engagement. With a competitive salary and a focus on employee well-being, this role is perfect for those looking to shape the future of customer relationships in an exciting transformation phase.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience in CRM and loyalty management. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies and thinking about how you can contribute. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can help shape the future of customer engagement. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior CRM and Loyalty Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM and Loyalty Manager. Highlight your experience in building CRM systems and loyalty programmes, and don’t forget to showcase any strategic thinking and hands-on execution you've done in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re excited about this opportunity and how your skills align with the mission-led approach of the brand. Be sure to mention your experience in creating customer engagement strategies.
Showcase Your Data Skills:Since this role requires a data-informed mindset, make sure to include examples of how you've used data to drive customer growth initiatives. Talk about any testing or learning approaches you've implemented in past projects.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at TipTopJob
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and technologies. Research the company’s current CRM practices and think about how you can enhance them. Be ready to discuss specific strategies you've implemented in the past that align with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've combined strategic thinking with hands-on execution in previous roles. Think about customer segmentation and lifecycle journeys you've developed, and be ready to explain your thought process behind them.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Have anecdotes ready that highlight your experience collaborating with creative, operations, and tech teams. Emphasise how you’ve managed relationships with stakeholders to achieve common goals.
✨Bring Data to the Table
Be prepared to discuss how you use data to inform your decisions. Share examples of how a test-and-learn mindset has led to successful customer growth initiatives in your past roles. This will show that you’re not just creative but also analytical.
