Marketing Manager : Motorcycles

As an iconic Motorcycle brand famous for its history and continued presence in the UK markets, in support of their continued market and dealership engagement, they are seeking a Marketing Manager to lead the development and execution of the brands marketing strategy across key European markets. This role blends strategic planning with hands on delivery, ensuring the brand grows its presence, market share and rider community across the region. This role works closely with UK headquarters, regional distributors, dealers and cross functional teams to deliver integrated campaigns that drive sales, strengthen brand loyalty and elevate the companys position in the premium motorcycle sector. Working from a hybrid activity ideally Midlands orientated and with UK and international travel to support market engagement and brand growth success.

Key Responsibilities:

• Develop and implement the Global marketing strategy aligned with global brand direction and commercial targets.
• Analyse market trends, competitor activity and customer insights to identify growth opportunities across the region.
• Localise global campaigns to ensure cultural relevance and commercial impact in each market.
• Lead integrated marketing campaigns across digital, retail, PR, events and partnerships: working alongside the Group team.
• Manage product launches, ensuring consistent messaging and strong dealer engagement.
• Oversee brand consistency across all European touchpoints, including dealer materials, digital assets and experiential activations.
• Drive digital marketing performance across paid, owned and earned channels.
• Grow the rider community through social media, CRM, content strategy and ambassador programmes.
• Collaborate with agencies to optimise digital performance and brand storytelling.
• Provide marketing toolkits, campaign assets and guidance to European distributors and dealer networks.
• Support retail marketing initiatives, including showroom branding, POS and local events.
• Monitor execution quality and ensure alignment with brand standards.
• Plan and deliver European / Global events including trade shows, demo days, press rides and community gatherings.
• Build partnerships with riding organisations, lifestyle brands and influencers aligned with the brands identity.
• Own the European and Global marketing budget, ensuring efficient allocation and ROI tracking.
• Report on campaign performance, market insights and KPIs to senior leadership.
• Manage agency relationships and negotiate contracts where required.

Skills And Experience:

• Proven experience in marketing within the motorcycle, automotive, motorsport or premium lifestyle sectors.
• Strong understanding of European markets and cultural nuances.
• Demonstrated success in delivering integrated marketing campaigns.
• Experience working with distributors and dealer networks.
• Strong digital marketing capability, including social, CRM and content strategy.
• Excellent communication, stakeholder management and project leadership skills.
• Ability to travel across Europe / globally as required.

Desirable:

• Passion for motorcycles and riding culture.
• If possible, have a European language (e.g., German, French, Italian, Spanish).
• Experience with product launches in a technical or enthusiast-driven category.
• Familiarity with motorsport, adventure travel or lifestyle brand partnerships.

Personal Attributes:

• Commercially minded with a creative streak.
• Confident, collaborative and comfortable influencing at all levels.
• Hands-on, proactive and able to thrive in a fast-moving environment.
• Culturally aware and adaptable across diverse European markets.
• Passionate about building communities and elevating brand experience.