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For Companies At a Glance
- Tasks: Lead marketing strategies and drive business development initiatives for a top IP firm.
- Company: Forresters IP LLP, a modern and leading intellectual property firm with global reach.
- Benefits: Competitive salary, flexible working, 31 days leave, and life assurance.
- Why this job: Join a dynamic team and make a real impact in a respected international firm.
- Qualifications: Senior marketing experience in professional services, preferably in legal or IP sectors.
- Other info: Enjoy a supportive culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Forresters IP LLP is a leading full service intellectual property firm with an international client base. We have offices located in Birmingham, Liverpool, London and Munich. Since being established in 1884, we have grown from a regional firm into an international practice. Despite our long history we are a modern firm with a fresh approach to our clients' requirements. We are rated as one of the leading intellectual property firms in the UK.
About The Role
We are recruiting for a Marketing and Business Development Manager to join our friendly marketing team. You can be based in any of our Birmingham, Liverpool, or London offices. You will ensure the strategic and operational objectives of the marketing team are delivered effectively within our leading intellectual property firm, supporting business growth and profile-raising activity across the firm. To be effective in this role, you will be required to attend occasional out-of-hours events and to travel as necessary to our regional offices and, from time to time, overseas. This includes travel to our Munich office and visits to the Marketing teams in Liverpool and Birmingham.
Duties And Key Responsibilities
- Lead and deliver the firm's business development and marketing strategy, advising partners and senior management on priorities, performance and opportunities.
- Drive targeted business development and marketing campaigns, events and initiatives to raise the firm's profile and generate new business.
- Oversee pitch and tender strategy, supporting fee earners to win new client work.
- Manage the marketing budget, ensuring spend is controlled and aligned with strategic objectives.
- Oversee brand, PR, website and social media to ensure consistent, accurate and strategically aligned messaging.
- Lead the development of marketing and client-facing collateral and thought leadership content.
- Oversee the firm's client relationship and business development systems and manage supplier relationships to support effective client engagement.
- Support and coordinate business travel, sponsorships, and speaking opportunities, ensuring effective data capture and follow-up.
- Manage, develop, and appraise the marketing and business development team.
The job description is not an exhaustive list of all the tasks, and the role might include additional duties commensurate with this position.
About You
You will be a senior marketing and business development professional with experience in professional services, operating at senior management level. Experience within a legal or intellectual property firm is highly advantageous. You will bring a data-driven approach to decision making, with strong analytical skills and experience across digital marketing, CRM systems, bids and tenders, legal directory submissions, awards and accreditations. You will also have experience delivering targeted campaigns and managing large-scale and international events. As a people leader, you will build a trusted and supportive team culture, balancing individual development with business needs. A marketing qualification is desirable but not essential; equivalent experience is welcomed.
Start date: To be mutually agreed.
The Package
- Very competitive salary with annual salary reviews.
- Flexible working: core hours and hybrid working.
- 35 hour working week.
- 31 days of annual leave in addition to bank holidays.
- Life assurance cover.
- Employee assistance programme.
- Mutual pension contribution of up to 5%.
- Smart casual dress code.
- A paid day off once a year to volunteer at a charity of your choice.
- Access to perks and discounts e.g. gym membership and shopping.
Marketing and Business Development Manager employer: TipTopJob
Contact Detail:
TipTopJob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Business Development Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for marketing and business development.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns, projects, and achievements. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from the interview to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Apply through our website! We’ve got all the latest job openings listed there, and it’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of our community from the get-go!
We think you need these skills to ace Marketing and Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and Business Development Manager role. Highlight your relevant experience in professional services, especially in legal or intellectual property firms, and showcase your data-driven approach.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for our team. Share specific examples of how you've driven successful marketing campaigns and business development initiatives in the past.
Showcase Your Leadership Skills: As a people leader, it's important to demonstrate your ability to build a supportive team culture. Include examples of how you've managed and developed teams, balancing individual growth with business needs.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it reaches the right people in our friendly marketing team.
How to prepare for a job interview at TipTopJob
✨Know Your Stuff
Before the interview, dive deep into Forresters IP LLP's history and their approach to intellectual property. Familiarise yourself with their recent campaigns and any notable achievements. This will not only show your genuine interest but also help you tailor your responses to align with their values.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in marketing and business development, especially within professional services. Be ready to discuss how you've successfully led campaigns or managed teams, as this will demonstrate your capability to fulfil the role effectively.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the firm's future marketing strategies or how they measure the success of their campaigns. This shows you're not just interested in the job, but also in contributing to the firm's growth.
✨Be Ready for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like managing a tight budget for a campaign or leading a team through a challenging project. Think through these scenarios beforehand and have a structured approach ready to share, showcasing your problem-solving skills.
