At a Glance
- Tasks: Lead and shape social media strategy for a top UK healthcare provider.
- Company: Join a leading healthcare provider in Suffolk with a dynamic in-house team.
- Benefits: Enjoy a competitive salary, hybrid work, bonuses, and comprehensive training.
- Other info: Great opportunities for career development and a supportive work environment.
- Why this job: Make a real impact in healthcare marketing while growing your career.
- Qualifications: Experience in social media marketing and strong storytelling skills required.
The predicted salary is between 40000 - 40000 £ per year.
An exciting new opportunity has arisen for a dedicated Hybrid Content and Social Media Marketing Manager to take the digital presence of one of the UK’s leading healthcare providers, based in Suffolk, to the next level. This is an outstanding opportunity for a proactive digital leader to thrive within an in‑house environment. You will be responsible for leading and shaping the company social media strategy across rapidly growing divisions, playing a key role in their continued success.
Key Responsibilities
- Proactively audit current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level.
- Partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns.
- Optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA).
Preferred Skills and Experience
- You understand how to market highly sensitive, emotional services (adult social care/dementia) while maintaining strict regulatory (CQC) compliance and resident dignity.
- Proven experience creating engaging content across multiple social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube.
- Strong copywriting and storytelling skills, with the ability to create content that resonates with families, residents, healthcare professionals and wider communities.
- Ability to capture and produce high-quality photo and video content, including filming, editing and optimising content for different platforms.
- Excellent understanding of social media trends, algorithms and best practices to maximise engagement and audience growth.
- Experience managing social media communities, responding to enquiries and maintaining a positive brand reputation online.
The successful candidate will receive an excellent salary of GBP40,000 per annum. This exciting position is a Hybrid role: 3 days working from home and 2 days per week at the head office.
Benefits
- 10% Performance based bonus
- Comprehensive induction and training programme
- Opportunities for career development and progression
- Employee Assistance Programme
- Blue Light Card Scheme
- Loyalty Bonus
- Full DBS disclosure paid for
- Private Healthcare
- Employee Wellness Health Assured Benefit Program
- Employee Benefits and Discount Scheme
Social Media and Content Manager in Lowestoft employer: TipTopJob
Join one of the UK’s leading healthcare providers in Suffolk as a Social Media and Content Manager, where you will thrive in a supportive hybrid work environment. With a strong focus on employee growth, you will benefit from comprehensive training, performance bonuses, and a wellness programme, all while making a meaningful impact in the community. Our collaborative culture encourages creativity and innovation, ensuring that your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Content Manager in Lowestoft
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles reflect the skills and creativity you want to showcase. Engage with relevant content, share your insights, and show off your storytelling skills. This way, when they check you out online, they'll see exactly what you're capable of!
✨Tip Number 2
Network like a pro! Reach out to current or former employees of the company on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it shows your genuine interest in the company and can give you insider info that could set you apart from other candidates.
✨Tip Number 3
Prepare for the interview by creating a mini portfolio of your best work. Include examples of engaging content you've created, campaigns you've led, and any metrics that demonstrate your success. This will not only impress them but also give you confidence when discussing your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about the opportunity. So, get your CV ready and let’s make this happen!
We think you need these skills to ace Social Media and Content Manager in Lowestoft
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in social media and content creation, especially in sensitive areas like healthcare. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our mission. Be genuine and let your personality come through – we love that!
Showcase Your Work:If you've got examples of your previous social media campaigns or content, don’t hold back! Include links or attachments that demonstrate your creativity and effectiveness. We’re keen to see what you can do!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s make it happen!
How to prepare for a job interview at TipTopJob
✨Know Your Audience
Before the interview, research the healthcare provider's values and mission. Understand their target audience and how they communicate with families and residents. This will help you tailor your responses to show that you can resonate with their community.
✨Showcase Your Content Skills
Prepare a portfolio of your best social media content. Include examples that demonstrate your storytelling abilities and how you've engaged audiences across different platforms. Be ready to discuss the strategies behind your successful campaigns.
✨Understand Compliance and Sensitivity
Familiarise yourself with the regulations surrounding adult social care and how to market sensitive services. Be prepared to discuss how you would maintain compliance while creating engaging content that respects resident dignity.
✨Engage with Current Trends
Stay updated on the latest social media trends and algorithms. During the interview, share your insights on how these trends can be leveraged for the company's benefit. This shows that you're proactive and knowledgeable about the digital landscape.
