At a Glance
- Tasks: Lead and shape social media strategy for a top UK healthcare provider.
- Company: Join a leading healthcare provider in Suffolk with a dynamic in-house team.
- Benefits: Enjoy a competitive salary, hybrid work, and numerous employee perks.
- Other info: Great career development opportunities and a supportive work environment.
- Why this job: Make a real impact in digital marketing while supporting vital healthcare services.
- Qualifications: Experience in social media marketing and strong storytelling skills required.
The predicted salary is between 40000 - 40000 £ per year.
An exciting new opportunity has arisen for a dedicated Hybrid Content and Social Media Marketing Manager to take the digital presence of one of the UK’s leading healthcare providers, based in Suffolk, to the next level. This is an outstanding opportunity for a proactive digital leader to thrive within an in‑house environment. You will be responsible for leading and shaping the company social media strategy across rapidly growing divisions, playing a key role in their continued success.
Key Responsibilities
- Proactively audit current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level.
- Partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns.
- Optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA).
Preferred Skills and Experience
- You understand how to market highly sensitive, emotional services (adult social care/dementia) while maintaining strict regulatory (CQC) compliance and resident dignity.
- Proven experience creating engaging content across multiple social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube.
- Strong copywriting and storytelling skills, with the ability to create content that resonates with families, residents, healthcare professionals and wider communities.
- Ability to capture and produce high-quality photo and video content, including filming, editing and optimising content for different platforms.
- Excellent understanding of social media trends, algorithms and best practices to maximise engagement and audience growth.
- Experience managing social media communities, responding to enquiries and maintaining a positive brand reputation online.
The successful candidate will receive an excellent salary of GBP40,000 per annum. This exciting position is a Hybrid role: 3 days working from home and 2 days per week at the head office.
Benefits
- 10% Performance based bonus
- Comprehensive induction and training programme
- Opportunities for career development and progression
- Employee Assistance Programme
- Blue Light Card Scheme
- Loyalty Bonus
- Full DBS disclosure paid for
- Private Healthcare
- Employee Wellness Health Assured Benefit Program
- Employee Benefits and Discount Scheme
Digital Content Marketing Manager in Lowestoft employer: TipTopJob
Join one of the UK’s leading healthcare providers in Suffolk as a Digital Content Marketing Manager, where you will thrive in a supportive and innovative work culture. With a strong focus on employee growth, you will benefit from comprehensive training programmes, performance-based bonuses, and a hybrid working model that promotes work-life balance. This role offers a unique opportunity to make a meaningful impact in the community while enjoying a range of employee benefits, including private healthcare and wellness programmes.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Marketing Manager in Lowestoft
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content and campaigns. This is your chance to shine and demonstrate how you can elevate their digital presence.
✨Tip Number 3
Prepare for interviews by researching the company’s current social media strategy. Bring fresh ideas to the table that align with their goals, and show them you’re the proactive leader they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Digital Content Marketing Manager in Lowestoft
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Content Marketing Manager role. Highlight your experience with social media strategies and content creation, especially in sensitive areas like healthcare. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing in the healthcare sector. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity:Don’t hold back on showcasing your creative side! Include links to your previous work or portfolio that demonstrate your copywriting, storytelling, and multimedia skills. We love seeing how you engage audiences through different platforms!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at TipTopJob
✨Know Your Audience
Before the interview, research the healthcare provider's values and mission. Understanding their approach to sensitive services like adult social care will help you tailor your responses and demonstrate that you resonate with their goals.
✨Showcase Your Content Skills
Prepare examples of your previous work in digital content marketing. Bring along a portfolio that highlights your copywriting, storytelling, and multimedia skills. Be ready to discuss how you've successfully engaged audiences on platforms like Facebook, Instagram, and TikTok.
✨Discuss Strategy and ROI
Be prepared to talk about how you would audit current social media output and design a unified strategy. Highlight your understanding of ROI and how you can shift focus from likes to lead generation, which is crucial for this role.
✨Engagement and Community Management
Demonstrate your experience in managing social media communities. Share specific examples of how you've responded to enquiries and maintained a positive brand reputation online, as this will show your ability to handle sensitive topics with care.
