At a Glance
- Tasks: Build a cutting-edge CRM and loyalty ecosystem from scratch.
- Company: Join a mission-driven consumer brand in an exciting transformation phase.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creative input.
- Other info: Collaborate with diverse teams and external partners in a fast-paced setting.
- Why this job: Shape the future of customer engagement and create meaningful relationships.
- Qualifications: Strong experience in CRM and customer growth with a strategic mindset.
The predicted salary is between 85000 - 90000 € per year.
A rare opportunity to build a loyalty ecosystem from the ground up. We are partnering with a highly recognisable, mission-led consumer brand undergoing an exciting transformation phase and seeking a CRM and Loyalty Manager to help shape the future of customer engagement.
Working closely with an experienced brand strategist and senior leadership team, this role offers the opportunity to design and build a modern CRM and loyalty function from scratch, creating meaningful, long-term customer relationships across digital, in-store, and emerging technology platforms. This is not a traditional retention marketing role. The business is looking for someone who can combine strategic thinking with hands-on execution to create top-class customer experience and loyalty proposition.
The Role- Build the CRM and loyalty infrastructure from the ground up
- Develop customer segmentation, lifecycle journeys, and engagement strategy
- Help shape a next generation loyalty proposition focused on customer value and long term engagement
- Work cross functionally with creative, operations, product, and technology stakeholders
- Manage relationships with external technology partners and ordering platforms
- Support the integration of customer data across app, kiosk, and digital ordering environments
- Bring a structured, hypothesis-led approach to testing and customer growth initiatives
- Contribute creatively to customer communications and content development
- Strong experience in CRM, loyalty, lifecycle marketing, or customer growth
- Comfortable creating systems, processes, and strategy in a fast evolving environment
- A balance of strategic capability and hands-on delivery
- Experience working independently within lean or scaling businesses
- A data informed, test and learn mindset
- Strong collaboration and stakeholder management skills
- Creative sensibility alongside technical understanding
Senior CRM and Loyalty Manager in London employer: TipTopJob
Join a dynamic and mission-driven consumer brand in London, where you will have the unique opportunity to build a cutting-edge CRM and loyalty ecosystem from the ground up. Our collaborative work culture fosters innovation and creativity, providing ample opportunities for professional growth and development while making a meaningful impact on customer engagement. With a competitive salary and a focus on long-term relationships, this role is perfect for those looking to shape the future of customer loyalty in an exciting transformation phase.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a practical task or case study during the interview. This is your moment to shine and demonstrate how you can build that CRM and loyalty infrastructure from scratch.
✨Tip Number 3
Be ready to chat about your past experiences! Prepare examples of how you've successfully developed customer engagement strategies or worked cross-functionally. We want to hear how you’ve made an impact!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your enthusiasm for the role. It shows you're genuinely interested and keeps you top of mind for the hiring team.
We think you need these skills to ace Senior CRM and Loyalty Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior CRM and Loyalty Manager role. Highlight your strategic thinking and hands-on execution abilities, as these are key for building a loyalty ecosystem from scratch.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about customer engagement and how you can contribute to our mission-led brand. Share specific examples of your past successes in CRM and loyalty to make your application stand out.
Showcase Your Creativity:Since this role involves contributing creatively to customer communications, don’t hesitate to include any innovative ideas or projects you've worked on. This will demonstrate your creative sensibility alongside your technical understanding.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of customer engagement with us!
How to prepare for a job interview at TipTopJob
✨Know Your CRM and Loyalty Fundamentals
Make sure you brush up on the latest trends and best practices in CRM and loyalty management. Understand how to build a loyalty ecosystem from scratch, as this role is all about creating meaningful customer relationships. Be ready to discuss your previous experiences and how they relate to the strategic thinking required for this position.
✨Showcase Your Strategic and Hands-On Skills
This isn't just about strategy; it's about execution too! Prepare examples that demonstrate your ability to combine strategic thinking with hands-on delivery. Think of specific projects where you’ve successfully implemented CRM strategies or loyalty programmes, and be ready to explain your thought process and results.
✨Collaboration is Key
Since this role involves working cross-functionally, be prepared to talk about your experience collaborating with different teams. Highlight instances where you've worked with creative, operations, or technology stakeholders to achieve a common goal. This will show that you can navigate complex environments and manage relationships effectively.
✨Bring Data to the Table
A data-informed mindset is crucial for this role. Be ready to discuss how you've used data to drive customer growth initiatives in the past. Prepare to share examples of how you've approached testing and learning in your previous roles, and how those experiences can translate into success for this new position.
