At a Glance
- Tasks: Create engaging content and manage social media across multiple platforms.
- Company: Aim Smarter, a community-driven tech platform in the promotional products industry.
- Benefits: Competitive salary of £29k pa and opportunities for creative expression.
- Other info: Dynamic role with a focus on community engagement and cultural understanding.
- Why this job: Shape stories that connect with diverse audiences and make an impact.
- Qualifications: Experience in social media content creation and storytelling skills.
The predicted salary is between 29000 - 29000 £ per year.
Manchester (required) Office Based
Brand and Marketing team
Established company
Salary: A GBP 29k pa
Applicants must be eligible to work in the UK.
Aim Smarter is a community-driven technology platform for the promotional products industry. 2,300 distributor members, supplier partners, and modern merch sellers, all under one roof. Our position in the industry is shifting. We are changing the way we tell our story, and we are looking for someone to help us tell it. That means a deep love of storytelling, a natural fluency with how culture moves online, and the instinct to make content that actually connects, across every platform, with every audience, including the next generation entering this industry.
What this role is: This is not a social media scheduling job. It sits at the intersection of storytelling, platform strategy, community documentation, and creative execution. The raw material is people. Members running businesses. Supplier partners building products. A network with real stories inside it that nobody is telling yet. Your job is to find those stories, shape them, and make them land differently on every platform they need to live on. You will work closely with the brand and marketing team to figure out what to say, where to say it, and how it should feel to someone discovering the industry for the first time versus a distributor who has been in it for twenty years. The community is the content. The role is making that visible in a way that feels human, not produced.
What you would actually be doing:
- Running and shaping Aim's social presence across LinkedIn, Instagram, TikTok, Reddit, Snapchat, and Facebook. Not just posting. Thinking about what each platform needs, what feels native versus forced, and why the same story lands differently in different spaces.
- Planning and shooting original content on location, mostly handheld and iPhone-led short-form, with higher-production pieces when the moment calls for it. You will be a one-person crew: camera, audio, and lighting basics are all yours.
- Attending events, supplier visits, and in-person community experiences to capture content live. Reading the room, finding the moments, and coming away with usable footage every time.
- Interviewing members and brand partners on camera, including people who would normally freeze the moment a lens points at them. Pulling authentic moments out of people who would otherwise give you stiff, corporate answers is a skill. We need someone who has it.
- Editing for TikTok, Instagram Reels, YouTube Shorts, and longer-form LinkedIn and YouTube. Fluency in Premiere or Final Cut, plus CapCut for fast-turnaround work.
- Using AI across the whole pipeline: ideation, scripting, edit acceleration, auto-captioning, b-roll generation. We do not see AI as a way to cut corners on quality. We see it as the reason one person can now do work that needed three. We want someone whose taste is the bottleneck, not their editing speed.
- Running day-to-day community management across platforms: replying to comments and DMs, spotting sentiment shifts, and feeding member feedback back to the wider team.
- Collaborating with the brand and marketing team on platform direction, content strategy, and whatever needs building next.
Platforms & Culture: Not just technically: culturally. You need to understand how these spaces actually work. From instinct and immersion. What performs on LinkedIn is not what performs on TikTok. What resonates with a first-year seller is not what lands with someone who has run a distributorship for two decades. What feels authentic on Reddit gets destroyed if you apply the same logic to Instagram. The platforms you need to know: LinkedIn, Instagram, TikTok, Reddit, Snapchat, Facebook. Not all equally. But well enough to know what belongs where, and why.
What we need to see from you: A portfolio of short-form social content.
In:House Social and Content Creator employer: TipTopJob
At Aim Smarter, we pride ourselves on being a community-driven technology platform that values creativity and storytelling. Our Manchester office fosters a collaborative work culture where employees are encouraged to explore their passions and grow professionally, with opportunities to engage directly with our vibrant network of members and partners. With a competitive salary and the chance to shape the future of content in the promotional products industry, joining our team means becoming part of a dynamic environment that celebrates innovation and authentic connections.
StudySmarter Expert Advice🤫
We think this is how you could land In:House Social and Content Creator
✨Tip Number 1
Get your portfolio sorted! Make sure it showcases your best short-form content. We want to see your storytelling skills and how you connect with different audiences across platforms. Remember, this role is all about making those authentic moments shine!
✨Tip Number 2
Network like a pro! Attend industry events and engage with community members. We’re looking for someone who can capture real stories, so get out there, chat with people, and show us you can pull those authentic moments out of them.
✨Tip Number 3
Familiarise yourself with the platforms! Each one has its own vibe and audience. We need someone who understands what works on TikTok versus LinkedIn. Do your homework and be ready to discuss how you’d tailor content for each space.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly. Let’s make it happen!
We think you need these skills to ace In:House Social and Content Creator
Some tips for your application 🫡
Show Your Storytelling Skills:We want to see your knack for storytelling right from the get-go. Use your application to showcase how you can connect with audiences through engaging narratives. Share examples of your work that highlight your ability to create content that resonates across different platforms.
Tailor Your Application:Make sure your application speaks directly to us and the role. Highlight your experience with social media and content creation, and explain how you understand the nuances of each platform. We love it when applicants show they’ve done their homework!
Include a Portfolio:Don’t forget to attach a portfolio that showcases your best short-form social content. We’re looking for creativity and authenticity, so include pieces that demonstrate your unique style and ability to capture real moments. This is your chance to shine!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at TipTopJob
✨Know Your Platforms
Before the interview, dive deep into the platforms mentioned in the job description. Understand what type of content thrives on LinkedIn versus TikTok. Be ready to discuss specific examples of how you would tailor stories for each platform.
✨Showcase Your Storytelling Skills
Prepare a portfolio that highlights your storytelling abilities. Include examples of content you've created that resonate with different audiences. Be ready to explain the thought process behind each piece and how it connects with the community.
✨Be Ready to Discuss AI Integration
Since the role involves using AI tools, come prepared to talk about how you've used AI in your previous work. Share specific instances where AI helped enhance your content creation process, whether in ideation or editing.
✨Practice Interviewing Techniques
Since you'll be interviewing members and brand partners, practice your interviewing skills. Think about how to draw out authentic responses from people who might be camera-shy. Role-play with a friend to refine your approach and build confidence.
