Head of National On Trade

Head of National On Trade : Global Spirits Brand : National : Up to A GBP 90,000 plus 15 bonus and Car Allowance

An exciting opportunity to join this recognizable and established drinks business...

My client is a well:known and respected global spirits business with years of sales and a long:standing place on every back bar. This business does well in both the On and Off trade and is classed as a household name.

My client is seeking an exceptional Head of National On:Trade to lead and accelerate the growth of their iconic portfolio of premium and luxury spirits brands across the on:trade channel. This is a pivotal leadership role responsible for defining and executing the end:to:end on:trade strategy, driving sustainable brand growth, strengthening route:to:market partnerships, and delivering best:in:class customer engagement.

The successful candidate will lead a high:performing team and work cross:functionally to maximise distribution, visibility, rate of sale, and successful new product launches across national accounts, managed groups, wholesalers, and the wider hospitality landscape.

Company Benefits

• Competitive package, bonus and car allowance
• Extended holiday package, product allowance and healthcare
• Opportunity to develop and grow within the business, owning your sector.
• Early finishes, well stocked office and company trips.

Head of National On:Trade responsibilities

• Develop and deliver the overall on:trade strategy to drive sustainable growth, market share, and profitability across the portfolio.
• Lead the execution of annual commercial plans, ensuring delivery of revenue, volume, distribution, and rate of sale targets.
• Own and optimise the route:to:market strategy, building strong partnerships with National On:Trade accounts.
• Lead strategic relationships and negotiations with national on:trade accounts, managed groups, hotel groups, and key hospitality operators.
• Secure and grow listings, menu placements, pouring rights, and commercial agreements that increase brand visibility and availability.
• Partner with Marketing and Brand teams to deliver best:in:class activation programmes that drive consumer engagement and brand growth.
• Lead the successful launch and expansion of new product development (NPD) initiatives across the on:trade channel.Identify market trends, customer opportunities, and competitive insights to inform channel strategy and investment decisions.
• Manage channel budgets, forecasting, and investment plans to maximise return on commercial spend.
• Monitor and optimise key performance indicators including distribution, rate of sale, customer performance, and profitability.
• Lead, coach, and develop a high:performing on:trade team, fostering a culture of accountability, collaboration, and continuous improvement.
• Act as the senior on:trade leader within the business, influencing cross:functional stakeholders and championing customer and consumer excellence.

The ideal Head of National On:Trade Candidate

• Minimum of 10 years experience in a Senior Sales role within the drink industry. Ability to be in the London office for 10 days per month.
• Demonstrated success in developing and executing sales strategies that drive significant revenue growth.
• Strong leadership and team management skills with the ability to inspire and drive a sales team to exceed targets.
• Excellent communication, negotiation, and relationship:building skills.
• Strong analytical and problem:solving abilities, with a data:driven approach to decision:making.
• Willingness to travel regularly to meet with clients, distributors, and team members across the country.