At a Glance
- Tasks: Lead and shape marketing strategy for a growing hospitality business with 60+ locations.
- Company: Dynamic multi-site hospitality business with a focus on brand growth.
- Benefits: Competitive salary, bonus, travel expenses covered, and flexible working arrangements.
- Other info: Opportunity for creativity and innovation in a supportive leadership team.
- Why this job: Join a fast-paced environment and make a real impact on brand engagement and customer experience.
- Qualifications: Proven senior marketing experience in restaurants or hospitality, with strong team management skills.
The predicted salary is between 90000 - 90000 £ per year.
1-2 days per week in the office, plus occasional travel to sites across the UK (all travel expenses paid).
The Opportunity
We are seeking an experienced and commercially driven Head of Marketing to lead and shape the marketing strategy for a rapidly growing multi-site hospitality business with over 60 locations nationwide. This is an exciting opportunity for a proactive and hands-on marketing leader who thrives in a fast-paced environment. The successful candidate will have a strong background within branded restaurants sector and will be experienced in managing high-performing teams, supporting new site openings, and delivering impactful marketing campaigns across multiple locations. As a key member of the Senior Leadership Team, you will play a pivotal role in driving brand growth, customer engagement, and commercial performance across the business.
Key Responsibilities
- Develop and deliver the overall marketing strategy to drive brand awareness, customer acquisition, engagement, and sales growth.
- Contribute to the wider strategic direction of the business as a member of the Senior Leadership Team.
- Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, and high performance.
- Create and oversee engaging, disruptive, and best-in-class content across all customer touchpoints, including CRM, digital channels, social media, packaging, and third-party delivery platforms.
- Oversee all marketing functions including digital marketing, local store marketing, partnerships, sponsorships, events, PR, and customer insights.
- Drive and evolve brand positioning, ensuring consistency and excellence across all channels and customer touchpoints.
- Lead marketing activity surrounding new site openings, ensuring successful launch strategies and strong local market engagement.
- Develop and maintain strong relationships with key internal and external stakeholders.
- Manage and optimise relationships with external agencies, including PR, social media, digital, and creative partners.
- Ensure brand assets remain innovative, engaging, and aligned with customer expectations.
- Utilise customer insight and market research to drive innovation, product launches, and campaign effectiveness.
- Monitor marketing performance, ROI, and key commercial metrics, making data-driven decisions to improve results.
About You
- Proven experience in a senior marketing leadership role within restaurants, hospitality, leisure, or a similar multi-site consumer-facing business.
- Demonstrable experience managing and developing marketing teams.
- Strong track record of delivering successful marketing strategies across large multi-site operations.
- Experience leading marketing campaigns for new site openings.
- Creative thinker with the ability to turn ideas into measurable business results.
- Passionate about building brands and creating exceptional customer experiences.
Head of Marketing : A GBP 90,000+Bonus : Surrey employer: TipTopJob
Join a dynamic and rapidly growing multi-site hospitality business in Surrey, where you will have the opportunity to lead innovative marketing strategies that drive brand growth and customer engagement. With a strong emphasis on employee development and a collaborative work culture, this role offers not only competitive compensation but also the chance to make a significant impact within a supportive team environment. Enjoy the flexibility of working 1-2 days per week in the office, alongside exciting travel opportunities across the UK, all while being part of a company that values creativity and high performance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing : A GBP 90,000+Bonus : Surrey
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TipTopJob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TipTopJob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TipTopJob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TipTopJob. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing : A GBP 90,000+Bonus : Surrey
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TipTopJob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TipTopJob:Show us that you’ve done your homework! In your application, briefly mention what you admire about TipTopJob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TipTopJob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TipTopJob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TipTopJob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
