At a Glance
- Tasks: Lead brand strategy for a luxury hotel group, enhancing guest experiences and brand equity.
- Company: Join a prestigious global hospitality group known for its ultra-luxury properties.
- Benefits: Enjoy a competitive salary up to £200,000 plus bonuses, with hybrid working options.
- Why this job: Shape the future of luxury hospitality while working with a creative and visionary team.
- Qualifications: Proven experience in senior brand leadership within luxury hospitality is essential.
- Other info: This role offers the chance to influence global brand transformations and build high-performing teams.
Join one of the world's most prestigious hospitality groups as Head of Brand for a globally recognised, ultra-luxury hotel portfolio. This is a senior strategic leadership role with responsibility for shaping and elevating the brand narrative across a portfolio of world-class properties, spanning urban sanctuaries to far-flung wellness resorts.
This role is ideal for a visionary brand leader who is commercially astute, creatively inspired, and fluent in the evolving expectations of the global luxury guest. Working closely with the Global Brand and Regional Leadership teams, the Head of Brand plays a vital role in unlocking performance through brand clarity, consistency, innovation and experience-led differentiation.
Key Responsibilities:- Global Brand Strategy and Leadership: Serve as the business leader responsible for setting and executing brand strategy across a multi-year horizon. This includes the creation of 3-5 year strategic brand plans and annual business plans, all designed to strengthen brand equity, elevate market positioning, and deliver exceptional owner and guest value.
- Category Champion: Act as the global category ambassador for an upper-luxury brand, collaborating with regional and functional leaders to align the portfolio vision and position the brands as distinct and desirable within the luxury landscape.
- Guest Experience and Innovation: Lead the development and rollout of guest-centric brand initiatives, product innovations and brand hallmarks, integrating seamlessly into luxury operations, HR, Technology, Sales and Marketing teams. Ensure brand integrity is maintained and enhanced across every touchpoint: from hotel design and rituals to colleague training and cultural expression.
- Insight-Led Strategy: Translate consumer insight and owner trends into clear, actionable strategies. Drive a deep understanding of guest expectations and competitive shifts, using this to fuel brand evolution, innovation pipelines, and go-to-market plans that resonate on a global scale.
- Brand Equity and Performance Management: Define brand equity goals, establish measurable KPIs, and track progress consistently. Champion the ongoing development of brand-led culture and colleague engagement to ensure internal brand advocacy and alignment with commercial performance metrics.
- Leadership and Talent Development: Build, mentor and inspire a high-performing brand team. Develop and execute a robust talent strategy to grow technical competencies, encourage creativity and foster a culture of open collaboration, feedback and strategic thinking.
- Proven experience in senior brand leadership roles within the luxury hospitality or premium lifestyle sector.
- Strong strategic acumen and a track record of delivering global brand transformations.
- Deep knowledge of global luxury guest behaviour, cultural nuances, and brand marketing.
- Strong ability to influence and partner with cross-functional and regional stakeholders.
- Inspirational leadership style with experience in building world-class teams and brand culture.
- Comfortable operating in highly complex, matrixed global organisations.
Head of Brand : Luxury Global Hotel Group employer: TipTopJob
Contact Detail:
TipTopJob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand : Luxury Global Hotel Group
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, and conferences to connect with key players and gain insights into current trends and expectations in the market.
✨Tip Number 2
Showcase your understanding of global luxury guest behaviour by engaging with relevant content online. Follow luxury brands on social media, read industry publications, and participate in discussions to stay updated on consumer preferences.
✨Tip Number 3
Prepare to discuss your strategic vision for brand development in the luxury sector. Think about how you would approach brand equity, performance management, and guest experience innovation, as these are crucial aspects of the role.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've built and mentored high-performing teams in the past. Be ready to discuss your approach to fostering a collaborative culture that aligns with brand values.
We think you need these skills to ace Head of Brand : Luxury Global Hotel Group
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Brand position. Tailor your application to highlight your relevant experience in luxury brand leadership and strategic marketing.
Craft a Compelling CV: Your CV should reflect your senior brand leadership experience, particularly in the luxury hospitality sector. Use quantifiable achievements to demonstrate your impact on brand transformations and guest experiences.
Write a Strong Cover Letter: In your cover letter, express your passion for luxury branding and articulate how your vision aligns with the company's goals. Highlight specific examples of your strategic acumen and leadership style that would benefit the role.
Showcase Your Insights: Demonstrate your understanding of global luxury guest behaviour and market trends in your application. Include insights that showcase your ability to translate consumer expectations into actionable brand strategies.
How to prepare for a job interview at TipTopJob
✨Understand the Brand's Essence
Before the interview, immerse yourself in the brand's story, values, and unique selling points. This will help you articulate how your vision aligns with their brand narrative and demonstrate your passion for luxury hospitality.
✨Showcase Strategic Thinking
Prepare to discuss your experience in developing long-term brand strategies. Be ready to share specific examples of how you've successfully transformed brands in the luxury sector, focusing on measurable outcomes and innovative approaches.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share instances where you've effectively partnered with different departments, such as marketing, HR, and operations, to drive brand initiatives and enhance guest experiences.
✨Demonstrate Leadership Skills
As a senior leader, it's crucial to showcase your ability to build and inspire high-performing teams. Prepare to discuss your leadership style, how you've mentored talent, and how you foster a culture of creativity and collaboration.