At a Glance
- Tasks: Transform customer data into insights that drive engagement and marketing performance.
- Company: Join a prestigious luxury hotel brand in the heart of London.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and enhance your career in luxury hospitality.
- Why this job: Make a real impact on customer engagement strategies in a dynamic environment.
- Qualifications: Experience in CRM, Marketing Analytics, and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Location: Central London (Full-time office-based)
Salary: A GBP 45,000 + Benefits
An exciting opportunity has arisen for a CRM and Marketing Data Analyst to join the head office team of a prestigious luxury hospitality and lifestyle hotel brand based in Central London. This role is ideal for an analytical and commercially minded individual who enjoys transforming customer data into meaningful insights that drive engagement, marketing performance, and business growth. Working closely with CRM, Marketing, Digital, and Commercial teams, you will play a key role in developing a deeper understanding of customer behaviour and supporting data-led decision-making across the organisation.
Responsibilities
- Maintain and enhance customer data quality across CRM, loyalty, booking, and digital platforms.
- Analyse customer behaviour, engagement trends, and lifetime value to identify actionable insights.
- Develop audience segmentation strategies to support targeted marketing campaigns and customer engagement initiatives.
- Build and maintain dashboards, reports, and performance tracking tools.
- Support analysis of website performance, digital journeys, and customer booking behaviour.
- Work closely with internal stakeholders to translate complex data into clear business recommendations.
- Ensure data governance, privacy, and compliance standards are maintained across all customer data processes.
- Contribute to customer personalisation, retention, and acquisition strategies through data-driven insights.
Requirements
- Previous experience within CRM, Customer Insights, Marketing Analytics, or Data Analytics.
- Strong analytical skills with experience working with large datasets.
- Advanced Excel skills and confidence handling customer data.
- Experience building dashboards and automated reporting frameworks.
- Knowledge of Google Analytics or similar digital analytics platforms.
- Strong communication skills with the ability to present insights to non-technical stakeholders.
- Experience within hospitality, travel, luxury, loyalty, retail, or membership-based businesses would be advantageous.
CRM and Marketing Data Analyst : Luxury Hotel Brand, London employer: TipTopJob
Join a prestigious luxury hotel brand in Central London, where you will thrive in a dynamic and collaborative work culture that values innovation and employee growth. With a competitive salary of £45,000 plus benefits, this role offers the opportunity to make a significant impact on customer engagement and marketing performance while working alongside talented professionals in the hospitality industry. Enjoy a vibrant office environment in one of the world's most iconic cities, with ample opportunities for personal and professional development.
