At a Glance
- Tasks: Lead exciting marketing campaigns and create impactful content for diverse audiences.
- Company: Join TipTopJob, a dynamic company in Telford focused on innovative marketing solutions.
- Benefits: Enjoy a hybrid work setup, 25 days holiday, and ongoing professional development.
- Why this job: Make a real impact with your creativity while collaborating with a supportive team.
- Qualifications: Experience in B2B marketing and strong communication skills are essential.
- Other info: This is a standalone role, perfect for self-starters who thrive on independence.
The predicted salary is between 36000 - 54000 £ per year.
Overview
Content Marketing Manager role at TipTopJob in Telford. This is a hands-on, end-to-end role focused on planning, executing, and analysing strategic marketing initiatives for defined target markets. Pay up to GBP 45k with a hybrid setup.
This position emphasizes strategic messaging, market alignment, and business impact, working alongside sales to develop content that addresses customer pain points and industry challenges with a solution-based approach.
Responsibilities
- Conduct comprehensive research to understand target markets, customer pain points, and industry trends.
- Analyse competitors to identify opportunities for differentiation and market positioning.
- Identify innovative approaches and leverage industry trends.
- Develop UK-specific marketing strategies aligned with business objectives and global priorities.
- Create detailed campaign plans tailored to target markets, focused on brand awareness, lead generation and customer engagement.
- Produce high-quality, impactful marketing content, including articles, emails, white papers, case studies, webinars, trade show concepts, press releases, and social media posts.
- Proactively project manage campaigns to ensure they are executed on time and within budget.
- Monitor campaign performance and provide actionable insights to optimise future efforts.
- Work closely with global market coordinators, local sales teams, and marketing operations to ensure strategies and content align.
- Act as a bridge between local marketing needs and global marketing initiatives.
- Develop and leverage relations with relevant trade associations and industry groups to amplify content reach.
- Identify opportunities to attend or contribute content for association-led events, conferences, and webinars.
Qualifications
- Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
- Background in a technical-based industry.
- Strong commercial awareness and a customer-first mindset.
- Excellent communication and copywriting skills, with a clear and concise tone.
- Ability to manage multiple projects and priorities simultaneously.
- Comfortable working independently but collaborative with sales and global teams.
- This is a standalone role managing projects rather than a team.
What’s on Offer
- Salary up to GBP 45k per annum
- Hybrid working: 2 days in the office and 3 days at home
- Supportive and collaborative team environment
- Opportunities to work on high-impact campaigns in focused market areas
- Ongoing professional development and training
- 25 days holiday plus bank holidays
- Work wear allowance
- Pension scheme
- EAP programme to support mental health
- Benefits programme via BHSF with financial support, high street vouchers and discounts
- Flexible working hours between 8am and 5pm
Location
This role is based in Telford, offering a fantastic opportunity to work in a vibrant and accessible location.
Apply
If this Content Marketing Manager role sounds like the perfect fit for your skills and ambitions, apply now. Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978.
#J-18808-Ljbffr
Content Marketing Manager employer: TipTopJob
Contact Detail:
TipTopJob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and B2B strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our goals during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in technical-based environments. Engaging with them can provide insights into the challenges they face and how you can position yourself as a solution provider.
✨Tip Number 3
Prepare examples of past campaigns you've managed that demonstrate your ability to analyse performance and optimise future efforts. Being able to discuss specific metrics and outcomes will showcase your strategic mindset.
✨Tip Number 4
Research our company and its market positioning thoroughly. Understanding our brand's voice and the pain points we address will enable you to tailor your discussions and show how you can align with our objectives.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Content Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your B2B marketing experience, particularly in content strategy. Use specific examples of past campaigns you've managed, focusing on results and impact to demonstrate your capabilities.
Write a Tailored Cover Letter: In your cover letter, address how your skills and experiences meet the job requirements. Emphasise your understanding of customer pain points and your ability to create solution-based content that resonates with target markets.
Showcase Your Communication Skills: Since excellent communication and copywriting skills are crucial for this role, ensure your application is well-written, clear, and concise. This will reflect your ability to produce high-quality marketing content.
How to prepare for a job interview at TipTopJob
✨Research the Company and Industry
Before your interview, make sure to thoroughly research TipTopJob and the industry it operates in. Understand their target markets, customer pain points, and recent trends. This will help you demonstrate your knowledge and show how you can contribute to their strategic marketing initiatives.
✨Prepare Your Content Portfolio
As a Content Marketing Manager, showcasing your previous work is crucial. Prepare a portfolio that highlights your best marketing content, including articles, case studies, and social media posts. Be ready to discuss the impact of your work and how it aligns with the company's goals.
✨Demonstrate Strategic Thinking
During the interview, be prepared to discuss your approach to developing marketing strategies. Share examples of how you've identified market opportunities and differentiated your content in previous roles. This will illustrate your ability to think strategically and align with business objectives.
✨Showcase Your Project Management Skills
Since this role involves managing multiple projects, highlight your project management experience. Discuss how you've successfully executed campaigns on time and within budget, and how you monitor performance to optimise future efforts. This will reassure them of your capability to handle the standalone nature of the role.