At a Glance
- Tasks: Drive B2B lead generation and optimise campaign performance for growth.
- Company: Join a dynamic Managed Service Provider in Cirencester.
- Benefits: Competitive salary, bonuses, private healthcare, and ongoing training.
- Other info: Collaborative environment focused on career development and success.
- Why this job: Make a real impact on marketing strategies and revenue growth.
- Qualifications: Experience in B2B lead generation and strong data analysis skills.
The predicted salary is between 32000 - 32000 £ per year.
Location: Cirencester (On-site)
Salary: Up to GBP32,000
Type: Permanent, Full Time
We are working with a well-established, growing Managed Service Provider that delivers cutting-edge IT, cloud and network solutions to UK businesses. They are now looking to hire a Campaign / Demand Marketing Executive to join their marketing function and take real ownership of B2B lead generation and campaign performance.
The Opportunity
This role sits at the heart of marketing and sales alignment. You will be responsible for driving pipeline growth through data-led, multi-channel campaigns, focusing on lead generation, nurturing and conversion optimisation. This is not a content-heavy role; instead, you will focus on how campaigns perform, how leads move through the funnel, and how marketing activity translates into revenue.
Responsibilities
- Plan and execute B2B demand generation campaigns targeting key accounts and sectors
- Optimise campaigns across multiple channels to increase lead volume, quality and conversion rates
- Work closely with sales to align campaigns with sales pipeline, lifecycle stages and commercial objectives
- Own lead management processes, from initial capture through to handover and tracking conversion
- Analyse campaign performance data and identify ways to improve ROI and pipeline contribution
- Apply Account-Based Marketing and targeted outreach strategies
- Build and maintain reporting dashboards to track leads, pipeline and campaign effectiveness
- Continuously test, refine and optimise targeting, messaging and channel performance
- Ensure marketing activity supports revenue growth, not just engagement metrics
Qualifications
- Proven experience in B2B lead generation / demand generation / campaign management
- Strong understanding of sales funnels, lead lifecycle and conversion optimisation
- Experience working closely with sales teams and tracking pipeline impact
- Data-driven mindset with the ability to interpret campaign performance metrics
- Background in technology, IT services, SaaS or MSP environments (highly desirable)
- Experience with CRM and marketing automation platforms
- Ability to optimise campaigns, rather than just execute them
- Commercial awareness and focus on revenue outcomes
Benefits
- Competitive salary + bonus
- Private healthcare
- Pension scheme
- Ongoing training and career development
- Collaborative, growth-focused environment
If you are interested in this position please click apply.
Campaign / Lead Generation Marketing Executive in Cirencester employer: TipTopJob
As a leading Managed Service Provider based in Cirencester, we pride ourselves on fostering a collaborative and growth-focused work environment that empowers our employees to take ownership of their roles. With competitive salaries, private healthcare, and ongoing training opportunities, we are committed to supporting your professional development while driving impactful B2B marketing initiatives. Join us to be part of a dynamic team where your contributions directly influence revenue growth and campaign success.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign / Lead Generation Marketing Executive in Cirencester
✨Tip Number 1
Get to know the company inside out! Research their campaigns, values, and recent news. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions related to B2B lead generation and campaign management. Use specific examples from your experience to demonstrate your skills and how you can drive results.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest can keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Campaign / Lead Generation Marketing Executive in Cirencester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Campaign / Lead Generation Marketing Executive. Highlight your experience in B2B lead generation and campaign management, and don’t forget to mention any tech-savvy skills you have!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your data-driven mindset and how you've optimised campaigns in the past to drive revenue.
Showcase Your Results:When detailing your previous roles, focus on the results you've achieved. Use numbers and metrics to demonstrate how your campaigns have improved lead volume and conversion rates. We love seeing tangible outcomes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at TipTopJob
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Be ready to discuss how you increased lead volume, improved conversion rates, or optimised ROI. This shows you understand the importance of data in driving marketing success.
✨Align with Sales
Since this role involves close collaboration with sales teams, do your homework on how marketing and sales can work together effectively. Think about examples where you've successfully aligned campaigns with sales objectives and be ready to share those insights.
✨Showcase Your Tech Savvy
Familiarise yourself with common CRM and marketing automation platforms. If you have experience with specific tools, mention them during the interview. This will demonstrate your ability to hit the ground running and optimise campaigns effectively.
✨Be Ready to Analyse
Prepare to discuss how you analyse campaign performance data. Think of ways you've identified areas for improvement in past roles and be ready to explain your thought process. This will highlight your data-driven mindset and focus on revenue outcomes.
