At a Glance
- Tasks: Lead brand and marketing strategy for a dynamic hospitality group across multiple venues.
- Company: Ambitious hospitality group with a commitment to exceptional guest experiences.
- Benefits: Competitive salary, exciting projects, and the chance to shape a growing brand.
- Other info: Opportunity to make a genuine commercial impact in a vibrant industry.
- Why this job: Influence strategy at board level and lead innovative venue launches.
- Qualifications: Director-level marketing experience in multi-site hospitality and strong leadership skills.
The predicted salary is between 90000 - 90000 £ per year.
Location: Manchester
Salary: A GBP 90,000 plus package
Our client is an ambitious, experience-led hospitality group operating a portfolio of distinctive venues across the North of England. Each venue has its own identity, loyal following and unique proposition, united by a commitment to creating exceptional guest experiences.
As they continue to grow, they are looking for an experienced Brand and Marketing Director to lead the marketing function, strengthen brands and drive commercial performance across the portfolio.
The Role
This is a hands-on leadership role responsible for marketing and brand strategy across multiple hospitality concepts. You will lead a growing in-house team, drive footfall across key trading sessions, oversee the events calendar and ensure brand standards remain consistently high across every venue. Working closely with the board and senior leadership team, you will also play a key role in new venue launches and the continued growth of the business.
Key Responsibilities
- Lead marketing and brand strategy across a portfolio of distinct hospitality brands
- Manage, develop and grow the in-house marketing team
- Drive footfall through campaigns supporting core trading and events
- Maintain high brand standards across all digital and in-venue touchpoints
- Lead marketing for new venue openings from concept to launch
- Manage PR agencies, media partners and external suppliers
- Support reservations and sales with campaigns and marketing collateral
- Ensure marketing systems, processes and reporting are effective and scalable
- Work closely with Operations, Sales and the Board to deliver commercial objectives
Essential Experience
- Director level marketing leadership within a multi-site hospitality business
- Experience managing multiple distinct brands under one group
- Proven success building and developing marketing teams
- Strong track record driving both core trading and events marketing
- Experience maintaining brand standards across multiple concepts
- Excellent stakeholder management and leadership skills with a commercially focused approach
This is an opportunity to shape the future of a growing hospitality group, influence strategy at board level, lead exciting new venue launches and make a genuine commercial impact.
Brand and Marketing Director in Burnley employer: TipTopJob
At TipTopJob, we pride ourselves on being an exceptional employer, offering a supportive work culture that values collaboration and professional growth. Located in the serene surroundings of Thatcham, Berkshire, our mental health hospital provides extensive benefits, including a competitive salary and opportunities for continuous development, making it an ideal place for dedicated professionals to thrive in their careers while making a meaningful impact on patients' lives.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Director in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TipTopJob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TipTopJob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TipTopJob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TipTopJob. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Marketing Director in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TipTopJob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TipTopJob:Show us that you’ve done your homework! In your application, briefly mention what you admire about TipTopJob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TipTopJob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TipTopJob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TipTopJob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
