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For Companies At a Glance
- Tasks: Lead and develop innovative Sales and Marketing strategies to boost brand recognition and market share.
- Company: Join a successful insurance claims management company with a strong national presence.
- Benefits: Competitive salary of £60,000 plus bonuses, with opportunities for professional growth.
- Why this job: Make a significant impact in a pivotal role driving commercial success and brand elevation.
- Qualifications: Proven leadership experience in Sales and Marketing, preferably in regulated sectors.
- Other info: Dynamic environment with opportunities for national travel and franchise network support.
The predicted salary is between 48000 - 72000 £ per year.
Join to apply for the Head of Sales and Marketing role at TipTop.
Location: Darwen (National travel required)
Working Hours: 9am – 5pm
Salary: A GBP 60,000 plus bonus
About the Company
Our client is a well-established and successful organisation operating within the insurance claims management sector, authorised and regulated by the FCA. They are committed to continued brand elevation, market expansion, and strengthening our strategic partnerships with insurers, brokers and associated referral partners.
Purpose of the Role
To lead and develop the Sales and Marketing strategy to significantly increase brand recognition, market share and high-quality referrals. The Head of Sales and Marketing will play a pivotal role while supporting the commercial success of the nationwide franchise network.
Key Responsibilities
- Strategic Leadership
- Develop and implement the company’s UK-wide Sales and Marketing strategy aligned to business growth objectives.
- Lead brand positioning to establish the company as a recognised consumer‑trusted brand in the property claims sector.
- Represent Sales and Marketing at Senior Management Team level, contributing to strategic plans, budgeting, risk management and commercial priorities.
- Ensure all marketing and promotional activity reflects FCA regulatory requirements and compliant customer communications standards.
- Business Development and Relationship Growth
- Strengthen and expand relationships with insurers, brokers, loss assessors and professional referral networks.
- Identify and secure new high‑value referral partnerships and commercial opportunities.
- Provide strategic leadership, coaching and direction to franchisees in developing their local business development activity.
- Introduce and monitor processes for lead quality, referral conversion, and performance measurement.
- Marketing Leadership
- Oversee brand, digital, PR, content, and communications strategy to maximise audience reach and trust.
- Ensure the consistent and compliant use of brand identity across the entire franchise network.
- Drive insight‑led marketing: market segmentation, competitor analysis, consumer journey mapping and messaging refinement.
- Deliver targeted campaigns to increase both national inbound enquiries and local franchise lead generation.
- Sales Performance Management
- Lead and develop a high‑performing Sales and Marketing team with clear KPIs, accountability and professional development plans.
- Introduce robust performance dashboards and reporting tools to track pipeline, conversion, ROI and cost of acquisition.
- Work with Finance and Operations Directors to forecast revenue, monitor margins and contribute to commercial decision‑making.
- Franchise Support and Network Growth
- Develop marketing and sales training programmes for franchisees (onboarding, ongoing development, coaching).
- Drive adoption of CRM, reporting systems and lead management processes across the network.
- Support Franchise Recruitment activity in collaboration with Managing Director, ensuring brand reach supports network expansion.
Essential Qualifications, Experience and Skills
- Senior Sales and Marketing leadership experience, ideally within insurance, financial services, or a regulated environment.
- Demonstrable success in growing brand presence and demand generation at national scale.
- Strong track record of building and managing strategic commercial partnerships.
- Experience coaching teams and/or distributed networks to achieve consistent standards.
- Strong analytical mindset with ability to interpret data, market insight.
Head of Sales and Marketing in Blackburn employer: TipTopJob
Contact Detail:
TipTopJob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales and Marketing in Blackburn
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their growth. This will not only impress your interviewers but also help you tailor your responses to align with their goals.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles. Use metrics and examples to illustrate how you've driven sales or marketing success, especially in regulated environments like insurance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get that application in and let’s make it happen!
We think you need these skills to ace Head of Sales and Marketing in Blackburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales and Marketing role. Highlight your relevant experience in sales and marketing, especially in regulated environments like insurance. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in growing brand presence and managing strategic partnerships. We love a good story!
Showcase Your Leadership Skills: As a potential leader, we want to see your ability to develop and inspire teams. Mention any experience you have in coaching or leading sales and marketing teams, and how you've driven performance in the past. Let us know how you can elevate our team!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can't wait to hear from you!
How to prepare for a job interview at TipTopJob
✨Know Your Numbers
For a role like Head of Sales and Marketing, it's crucial to come prepared with key metrics that demonstrate your past successes. Be ready to discuss specific figures related to revenue growth, market share increases, or successful campaigns you've led. This shows you understand the importance of data in driving business decisions.
✨Understand the Company’s Brand
Dive deep into the company’s current brand positioning and marketing strategies. Familiarise yourself with their recent campaigns and how they align with their goals. This will not only help you answer questions more effectively but also allow you to propose insightful ideas during the interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Think about challenges you’ve faced in previous roles and how you overcame them. Prepare to discuss how you would approach strengthening relationships with insurers and brokers, as this is key to the role.
✨Showcase Your Leadership Style
As a senior leader, your ability to inspire and develop teams is vital. Be ready to share examples of how you've successfully led teams in the past, particularly in a sales and marketing context. Highlight your coaching methods and how you’ve driven performance through clear KPIs and accountability.