At a Glance
- Tasks: Lead and accelerate growth of premium spirits brands in the on-trade channel.
- Company: Join a well-known global spirits brand with a strong market presence.
- Benefits: Competitive salary, bonus, car allowance, extended holidays, and healthcare.
- Other info: Opportunity for career growth, team collaboration, and exciting company trips.
- Why this job: Make a real impact in a pivotal leadership role within a dynamic industry.
- Qualifications: 10+ years in senior sales roles, strong leadership, and communication skills.
The predicted salary is between 90000 - 90000 £ per year.
An exciting opportunity to join this recognizable and established drinks business. My client is a well-known and respected global spirits business with years of sales and a long-standing place on every back bar. This business does well in both the On and Off trade and is classed as a household name.
My client is seeking an exceptional Head of National On-Trade to lead and accelerate the growth of their iconic portfolio of premium and luxury spirits brands across the on-trade channel. This is a pivotal leadership role responsible for defining and executing the end-to-end on-trade strategy, driving sustainable brand growth, strengthening route-to-market partnerships, and delivering best-in-class customer engagement.
The successful candidate will lead a high-performing team and work cross-functionally to maximise distribution, visibility, rate of sale, and successful new product launches across national accounts, managed groups, wholesalers, and the wider hospitality landscape.
Company Benefits
- Competitive package, bonus and car allowance
- Extended holiday package, product allowance and healthcare
- Opportunity to develop and grow within the business, owning your sector.
- Early finishes, well stocked office and company trips.
Head of National On-Trade responsibilities
- Develop and deliver the overall on-trade strategy to drive sustainable growth, market share, and profitability across the portfolio.
- Lead the execution of annual commercial plans, ensuring delivery of revenue, volume, distribution, and rate of sale targets.
- Own and optimise the route-to-market strategy, building strong partnerships with National On-Trade accounts.
- Lead strategic relationships and negotiations with national on-trade accounts, managed groups, hotel groups, and key hospitality operators.
- Secure and grow listings, menu placements, pouring rights, and commercial agreements that increase brand visibility and availability.
- Partner with Marketing and Brand teams to deliver best-in-class activation programmes that drive consumer engagement and brand growth.
- Lead the successful launch and expansion of new product development (NPD) initiatives across the on-trade channel.
- Identify market trends, customer opportunities, and competitive insights to inform channel strategy and investment decisions.
- Manage channel budgets, forecasting, and investment plans to maximise return on commercial spend.
- Monitor and optimise key performance indicators including distribution, rate of sale, customer performance, and profitability.
- Lead, coach, and develop a high-performing on-trade team, fostering a culture of accountability, collaboration, and continuous improvement.
- Act as the senior on-trade leader within the business, influencing cross-functional stakeholders and championing customer and consumer excellence.
The ideal Head of National On-Trade Candidate
- Minimum of 10 years experience in a Senior Sales role within the drink industry.
- Ability to be in the London office for 10 days per month.
- Demonstrated success in developing and executing sales strategies that drive significant revenue growth.
- Strong leadership and team management skills with the ability to inspire and drive a sales team to exceed targets.
- Excellent communication, negotiation, and relationship-building skills.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Willingness to travel regularly to meet with clients, distributors, and team members across the country.
Head of National On Trade in Barnet employer: TipTopJob
At TipTopJob, we pride ourselves on being an exceptional employer, offering a supportive work culture that values collaboration and professional growth. Located in the serene surroundings of Thatcham, Berkshire, our mental health hospital provides extensive benefits, including a competitive salary and opportunities for continuous development, making it an ideal place for dedicated professionals to thrive in their careers while making a meaningful impact on patients' lives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of National On Trade in Barnet
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of National On Trade at TipTopJob, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including TipTopJob. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of National On Trade. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of National On Trade in Barnet
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for TipTopJob:When writing your cover letter, make sure to tailor your message specifically for TipTopJob. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at TipTopJob
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show TipTopJob that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show TipTopJob that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with TipTopJob’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
