At a Glance
- Tasks: Lead exciting marketing campaigns to boost engagement and generate leads in the financial sector.
- Company: Join Tipton & Coseley Building Society, a trusted name in financial services.
- Benefits: Enjoy a full-time role with opportunities for professional growth and collaboration.
- Other info: This is a 6-month fixed-term contract, perfect for gaining valuable experience.
- Why this job: Make an impact with your creativity while working in a supportive and dynamic team environment.
- Qualifications: 3+ years in marketing, preferably in financial services; strong digital skills required.
The predicted salary is between 30000 - 42000 £ per year.
We’re looking for an outstanding Marketing Campaign Manager with financial services experience (preferably banking/building society) to join our team on a 6 month FTC to develop and execute multi-channel campaigns that will drive lead generation and customer engagement ensuring compelling content is created for promotional material.
We’re looking for someone who will:
- Develop, build and implement a campaign framework that supports the delivery of our corporate objectives.
- Develop and execute multi-channel marketing campaigns to promote the Society’s brand, products and services, driving lead generation and customer engagement whilst ensuring adherence to regulatory requirements, and meeting internal governance requirements.
- Develop, refine, and adapt the Society’s brand guidelines, and ensure brand consistency across all channels.
- Collaborate with internal content creators to produce compelling content for promotional material, including email and social media campaigns.
- Understand and keep up to date with the needs of the Society, B2C, and B2B.
- Share subject matter expertise, to further the development and education of the Marketing team in campaign management.
- Develop the use of marketing automation tools to streamline and enhance campaign performance.
- Manage workflow and resources effectively to deliver campaigns on time and within budget.
- Monitor and analyse campaign metrics, providing actionable insights and recommendations.
- Evaluate the effectiveness of campaigns and brand strategies.
- Work closely with sales and product teams to align marketing campaign strategies with business objectives.
- Manage campaign budgets, ensuring efficient allocation to maximise ROI.
- Conduct market research to identify trends, opportunities and competitor activity.
- Assist with marketing projects.
- Consistently demonstrate Society values and expected behaviours, setting a good example to colleagues, working collaboratively with colleagues across the business, and challenging inappropriate behaviour.
- Keep up to date with the regulatory requirements relating to marketing financial services products.
To be considered you will need to demonstrate:
- At least 3 years’ experience of successfully designing and delivering marketing campaigns to drive demand, gained within a financial or regulated professional services environment.
- Strong understanding of digital marketing tools, channels, and automation platforms.
- Excellent communication, collaboration and copywriting skills.
- Strong analytical skills, with experience of using relevant tools and dashboards for campaign evaluation.
- Proven success in developing and executing impactful marketing initiatives.
- Ability to communicate at all levels with confidence.
- Strategic mindset combined with hands on execution and project management skills.
- Ability to monitor and analyse performance and data effectively.
- Experience of generating B2B and B2C campaigns.
- Knowledge of SEO and SEM best practices.
- The ability to provide excellent customer service and to embrace the principles of Treating Customers Fairly, Consumer Outcomes and the Society’s values.
- Excellent administrative and PC skills covering Microsoft Office suite of products.
- Experience of working in a highly regulated industry.
- Degree, or equivalent, in a relevant subject area, such as Marketing or Communications.
Marketing Campaign Manager - 6-months fixed term in Tipton employer: Tipton & Coseley Building Society
At Tipton & Coseley Building Society, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. Our team members enjoy a range of benefits, including professional development opportunities and a supportive environment that encourages innovation and creativity in marketing. Located in the heart of Tipton, our organisation is committed to driving meaningful engagement through impactful campaigns while adhering to the highest regulatory standards.
Contact Details:
Tipton & Coseley Building Society Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager - 6-months fixed term in Tipton
✨Tip Number 1
Familiarise yourself with the financial services sector, especially banking and building societies. Understanding the specific challenges and regulations in this industry will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with multi-channel marketing campaigns by preparing examples of past successes. Be ready to discuss how you drove lead generation and customer engagement, as this aligns closely with what we’re looking for.
✨Tip Number 3
Brush up on your knowledge of marketing automation tools and analytics platforms. Being able to discuss how you've used these tools to enhance campaign performance will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the financial services marketing space. Engaging with industry peers can provide insights into current trends and may even lead to referrals, increasing your chances of landing an interview with us.
We think you need these skills to ace Marketing Campaign Manager - 6-months fixed term in Tipton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in designing and delivering marketing campaigns, especially within financial services. Use specific examples that demonstrate your success in lead generation and customer engagement.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly your understanding of digital marketing tools and your ability to manage campaign budgets effectively.
Showcase Analytical Skills:Since the role requires strong analytical skills, include examples of how you've monitored and evaluated campaign performance in previous positions. Highlight any tools or dashboards you’ve used to derive actionable insights.
Demonstrate Collaboration Experience:The job involves working closely with various teams. Provide examples in your application of how you've successfully collaborated with content creators, sales, or product teams to achieve marketing objectives.
How to prepare for a job interview at Tipton & Coseley Building Society
✨Showcase Your Campaign Successes
Be prepared to discuss specific marketing campaigns you've designed and delivered, especially in the financial services sector. Highlight your role, the strategies you implemented, and the measurable outcomes to demonstrate your impact.
✨Understand Regulatory Requirements
Familiarise yourself with the regulatory landscape surrounding marketing in financial services. Be ready to discuss how you ensure compliance in your campaigns and how you keep up-to-date with any changes in regulations.
✨Demonstrate Analytical Skills
Prepare to talk about the tools and methods you use to analyse campaign performance. Share examples of how you've used data to refine strategies and improve ROI, showcasing your analytical mindset.
✨Collaborative Mindset
Emphasise your ability to work collaboratively with different teams, such as sales and product teams. Provide examples of how you've aligned marketing strategies with business objectives and contributed to a cohesive team environment.
