Chief Marketing Officer

Hello, we're TiPJAR. TiPJAR exists to make appreciation fair, transparent, and direct. What began as a bold idea has become a global platform changing the daily lives of thousands. We’re doing something no one has done before: we move fast, challenge assumptions, and push through walls that would stop most teams. We’re a values‑led, people‑first company that celebrates wins loudly, communicates openly, innovates boldly, and believes success is something we build and share together.

The Role

Do you want to own the growth engine for the UK’s leading tipping platform? Want to support brilliant hospitality workers with financial wellbeing, whilst enabling business operators in one of the most eclectic and well‑loved sectors to be compliant and headache‑free? TiPJAR is a fast‑growing B2B SaaS scale‑up on a global mission to bring fair, transparent and compliant tips and tronc to hospitality and beyond. Having delivered consistent year‑on‑year growth, we are now entering our next phase of scale, with ambitious revenue targets, expanding international opportunities and an increasingly enterprise‑led go‑to‑market strategy. We are seeking an experienced, commercially minded Chief Marketing Officer to own and lead our end‑to‑end marketing strategy. This is a senior leadership role responsible for the full depth and breadth of our brand and marketing, from driving predictable, high‑value demand generation, to strengthening our brand, and building a high‑performing marketing function that supports sustainable ARR growth. You will work closely with the CEO and Chief Commercial Officer, acting as a core member of the leadership team and a key driver of TiPJAR’s growth story.

What You’ll Be Doing

• Demand Generation and Revenue Impact
  • Own TiPJAR’s demand generation strategy across inbound, outbound support, paid, organic and partner channels.
  • Build predictable, measurable pipeline contribution across SMB, mid‑market and enterprise segments.
  • Define ICPs, personas and segmentation across hospitality operators, partners and future verticals.
  • Partner closely with Sales to align on targets, funnel metrics, MQL to SQL conversion and revenue attribution.
  • Optimise lifecycle marketing from first touch through onboarding, adoption and retention.
  • Establish short and long‑term plans to build customer LTV across multiple audiences at different stages.
• Brand, Positioning and Messaging
  • Own TiPJAR’s brand strategy, positioning and narrative across all channels.
  • Develop compelling B2B SaaS messaging while also addressing B2C and B2U audiences such as operators, managers and frontline workers.
  • Work with the team to curate a marketing plan of campaigns that directly impact business goals.
  • Translate complex regulatory, financial and compliance topics into clear, engaging value propositions.
  • Identify the optimal channels to reach each audience, and establish a clear, cohesive communications strategy that is built for impact across each of these.
  • Refine tone & message, and become the champion of this across the business.
• Marketing Leadership and Team Development
  • Build, lead and develop a high‑performing marketing team across demand gen, content, product marketing and brand.
  • Set clear objectives, KPIs and performance expectations across the function.
  • Foster a culture of accountability, experimentation and continuous improvement.
  • Manage agency and external partner relationships where appropriate.
  • Act as a visible, accessible member of the Leadership team, fostering a creative and open atmosphere.
• Go‑to‑Market Strategy and Enablement
  • Lead GTM for new products, features and market expansion.
  • Own product marketing, including value propositions, pricing support, sales enablement and competitive positioning across the full TiPJAR ecosystem.
  • Support enterprise sales cycles with targeted campaigns, ABM strategies and high‑impact collateral.
  • Feed structured market insight, customer feedback and competitive intelligence back into Product and Commercial teams.
  • Actively seek out opportunities for business growth and input into the wider Leadership strategy.
• Data, Performance and Scale
  • Own marketing analytics, reporting and forecasting.
  • Establish clear dashboards across CAC, LTV, pipeline contribution and ROI.
  • Continuously test, learn and refine channels and messaging to improve efficiency at scale.
  • Own and maintain the marketing budget.

What You Bring

• Proven experience as a senior marketing leader within B2B SaaS, ideally at scale‑up or high‑growth stage.
• Deep expertise in demand generation with a strong track record of driving pipeline and revenue.
• Experience marketing to multiple audiences including B2B decision‑makers and B2C or B2U end users.
• Hospitality software or adjacent sector experience is highly desirable.
• Strong commercial mindset with the ability to align marketing strategy directly to revenue outcomes.
• Exceptional communication skills with the ability to understand and simplify complex concepts.
• Creative thinker with tenacity and a bias for action.
• Comfortable operating strategically while remaining hands‑on where needed.
• Established leader with influence at a senior level, and the ability to build and nurture high‑performing teams.
• Thrives in a fast‑paced, ambitious environment and enjoys building from first principles.
• Passion for the hospitality industry, and a desire to support and improve financial wellbeing for frontline workers.
• Experience in the hospitality industry a bonus.

If you are excited by the challenge of building a world‑class marketing engine, shaping a category‑leading brand and driving meaningful growth in a purpose‑led SaaS business, we would love to hear from you.

A Bit About Us

What We Offer

• Competitive salary.
• Flexible working options.
• Work from anywhere for up to 4 weeks a year.
• TiPJAR reward scheme.
• Salary Sacrifice Pension Scheme.
• Company socials.
• A values‑led, supportive team.
• A workplace where your ideas matter and your impact is visible.

Our Values

• A Tip Is Earned, Never Expected: We recognise great work openly, fairly, and often.
• A Community of Trust and Transparency: We communicate honestly and care about the detail.
• Tap Into the Passion: We stay curious, take smart risks, and keep improving.
• Success Is a Shared TipJar: We win together, support each other, and share the rewards.

Interview Process

• Initial Conversation (20–30 mins) – A relaxed call to learn more about you, your experience, and what you’re looking for.
• Hiring Manager Competency Interview (45 mins) – A deeper conversation about the role, your skills, and how you approach your work.
• Task Exercise – A 60‑minute, role‑relevant task that gives you a feel for the work and helps us understand your thinking.
• Final Conversation – A conversation with a Director or CoFounder, giving you the chance to ask questions and get a real sense of what it’s like to work here.

We move quickly and communicate openly throughout. No surprises, no long waits, no unnecessary steps.

Preemployment Screening

All offers of employment at TiPJAR are subject to preemployment checks. This includes a DBS check, employment referencing, and confirmation of your right to work. Employment can only begin once you have demonstrated your legal right to work in the UK, in line with the Immigration, Asylum and Nationality Act 2006.

Equal Opportunities

TiPJAR is an equal opportunities employer. We welcome applications from everyone, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We are committed to building an inclusive workplace where everyone feels valued and able to thrive. Please note, that due to the high volume of applications received, we regret to inform you that we are unable to provide detailed feedback to candidates who have not been shortlisted for further consideration.