Paid Media Account Manager

Paid Media Account Manager

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage and optimise paid media campaigns while leading a dynamic team.
  • Company: Join ROAST, a vibrant digital agency focused on transforming client success through innovative strategies.
  • Benefits: Enjoy hybrid working, extra holidays, wellness perks, and opportunities for personal growth.
  • Why this job: Be part of a passionate team that values your development and creativity in a fast-paced environment.
  • Qualifications: 3.5+ years in PPC with proven results; strong analytical skills and attention to detail required.
  • Other info: Diverse and inclusive workplace committed to employee wellbeing and professional growth.

The predicted salary is between 36000 - 60000 £ per year.

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.
The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, Organic Performance, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.
We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.

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The role

The Senior Paid Media Manager is an established and proven expert in Paid Search but with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.

Reporting to the Head of Biddable and PPC Director within the department, the Senior Paid Media Manager directly contributes to the overall direction, development, and scope of the ROAST offering.

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Responsibilities

  • To work closely with clients to ensure a full understanding of their business, digital needs and priorities
  • To work closely with the Head of Biddable to ensure all accounts have a performance strategy
  • To work closely with Client Services to ensure client deliverables are met.
  • To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialling these new tactics for our clients
  • Ensure all activity meets or exceeds performance expectations
  • To manage budgets in line with strategy and ensure that monthly spend is on target

Delivery & Line Management

  • Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
  • Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients
  • Quality control of work conducted by junior members of the team
  • Regular client communication across status updates, monthly and quarterly reviews

Departmental Development

  • To work with the Head of Biddable across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including:
    • Recruitment
    • Training plans for new starters / grads joining the team
    • New Business support for Directors
    • Produce marketing material including case stud writing and blog posts
    • Technology and automation

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The candidate

Experience

We would like to see at least 3.5 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC), with a proven track record of:

  • delivering projects and results for clients with monthly budgets of £50,000+
  • achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
  • developing junior team members
  • leading 3rd party bid management tools
  • bringing efficiency to client activity in terms of both performance and resource levels
  • experience of executing campaigns within Paid Media channels would be beneficial.

Skills

We are looking for:

  • Strong understanding of wider digital channels and environment
  • Ability to work and succeed in a fast-paced environment
  • Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
  • A highly organised individual with an acute attention to detail
  • Exceptional level of English, both written and spoken
  • Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
  • Capabilities with Google Ads scripts or Java would be extremely beneficial

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Working at TIPi Group

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trip (last year’s was to Alicante!)

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Benefits

  • Hybrid working arrangements
  • Additional 10 days ‘work from anywhere in the world’
  • Discounted wellbeing classes / membership
  • Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more
  • Active company social life organised by a staff committee
  • Lots of opportunity for involvement in CSR, sustainability and charity initiatives
  • Cycle, electric car and tech purchase savings
  • Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
  • Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

APPLY NOW

To apply, email us your CV and cover letter at jobs@tipigroup.com or fill out the form on the right:

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Paid Media Account Manager employer: TIPI GROUP LIMITED

At ROAST, part of the TIPi Group network, we pride ourselves on being an exceptional employer that prioritises team growth and progression. Our vibrant work culture fosters continuous learning through regular training and diverse opportunities across digital marketing disciplines, all while supporting a healthy work-life balance with hybrid working arrangements and generous benefits. Join us in a collaborative environment where your passion and contributions are valued, and where you can thrive both personally and professionally.
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Contact Detail:

TIPI GROUP LIMITED Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Media Account Manager

✨Tip Number 1

Familiarise yourself with the latest trends in Paid Media, especially in PPC and Paid Social. This will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.

✨Tip Number 2

Network with current or former employees of ROAST or TIPi Group on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be a great advantage during your application process.

✨Tip Number 3

Prepare to discuss specific campaigns you've managed, particularly those with significant budgets. Be ready to explain your strategies, results, and how you overcame challenges, as this aligns closely with the responsibilities of the role.

✨Tip Number 4

Showcase your leadership skills by discussing any experience you have in training or managing junior team members. Highlighting your ability to develop others will resonate well with ROAST's focus on team growth and progression.

We think you need these skills to ace Paid Media Account Manager

Paid Search Expertise
Paid Social Knowledge
Understanding of Paid Media Channels
Performance Strategy Development
Client Relationship Management
Budget Management
Team Leadership and Development
Quality Control
Analytical Skills
Proficiency in Google Ads
Experience with Bid Management Tools
Strong Communication Skills
Attention to Detail
Ability to Work in a Fast-Paced Environment
Research Skills
Excel Proficiency (including formulae and macros)
Knowledge of Java or Google Ads Scripts

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Paid Media Account Manager position. Tailor your application to highlight relevant experience in PPC delivery and managing budgets.

Craft a Compelling Cover Letter: Your cover letter should reflect your passion for digital marketing and your understanding of how different paid media channels interact. Use specific examples from your past experiences that demonstrate your ability to deliver results and manage teams.

Highlight Relevant Experience: In your CV, emphasise your experience with PPC campaigns, particularly those with significant budgets. Include metrics that showcase your success, such as CPA, ROI, and ROAS, to illustrate your impact on previous clients' businesses.

Showcase Your Skills: Make sure to list any technical skills that are relevant to the role, such as proficiency in Google Ads, Excel, and any bid management tools you've used. Highlight your analytical capabilities and attention to detail, as these are crucial for the position.

How to prepare for a job interview at TIPI GROUP LIMITED

✨Know Your PPC Metrics

Make sure you understand key performance indicators like CPA, ROI, and ROAS. Be ready to discuss how you've achieved these metrics in past roles, especially with budgets over £50,000.

✨Showcase Your Team Leadership Skills

Since the role involves managing junior team members, prepare examples of how you've developed others in your previous positions. Highlight any training plans or mentorship experiences you've had.

✨Demonstrate Your Analytical Abilities

Be prepared to discuss your experience with data analysis, particularly using Excel. Mention any specific formulas or macros you've created to optimise campaigns, as this will show your technical capabilities.

✨Stay Updated on Industry Trends

Research recent developments in digital marketing and PPC. Bring up any relevant news stories during the interview to demonstrate your proactive approach and passion for the industry.

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