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- Tasks: Lead and innovate in Paid Social strategies for top brands.
- Company: Join ROAST, an award-winning performance media agency with a vibrant culture.
- Benefits: Enjoy a supportive environment with training, progression, and great perks.
- Why this job: Shape the future of social media marketing and drive real business results.
- Qualifications: Proven expertise in social media and strategic planning.
- Other info: Be part of a collaborative team that values creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
ROAST is a multi-award-winning independent performance media agency, founded in ****. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else. How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact. But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired. Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything: creativity, collaboration, retention, and results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks. ROAST has created a place where people belong, grow, and do their best work – together.
The Paid Social Director is an established and proven expert in all social media channels, and ideally has general knowledge across at least one other field (Shopping, Search etc). This role requires the ability to plan, execute and report across all aspects of the marketing funnel and social platforms, as well as integrate into omni-channel media planning. The Paid Social Director is expected to be able to confidently develop testing and measurement frameworks to report from awareness through to conversion, proving incrementality and especially performance uplifts as a result of upper funnel marketing campaigns. You’ll act as a channel lead, shaping strategies, guiding a high-performing team, and partnering with clients to deliver measurable business outcomes. Reporting to the Head of Performance Media within the department, this role is both strategic and hands-on — you’ll be guiding accounts teams, advising clients, driving performance, and shaping the future of ROAST’s Paid Social offering.
Responsibilities include:
- Taking the lead on the strategic direction of ROAST’s Paid Social offering while overseeing and executing deliverables of key client accounts.
- Working closely with clients to ensure a full understanding of their business, digital needs and priorities.
- Working closely across key accounts and new business opportunities, to translate business objectives into impactful platform strategies with measurable outcomes.
- Driving innovation and identifying new opportunities to improve performance and efficiency, including testing.
Paid Social Director in England employer: TIPI GROUP LIMITED
Contact Detail:
TIPI GROUP LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Director in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in social media campaigns. When you get the chance to chat with hiring managers, share these examples to demonstrate how you can drive results for their clients.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. At ROAST, they value talent and collaboration, so think about how your experiences align with their mission. Be ready to discuss how you can contribute to their exceptional team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ROAST family. Let’s get you that Paid Social Director role!
We think you need these skills to ace Paid Social Director in England
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead our Paid Social offering and work with amazing brands.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in social media channels and any other relevant fields. We love seeing how your unique skills can contribute to our team at ROAST!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure to articulate your achievements and strategies clearly, especially when discussing your approach to performance marketing.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at TIPI GROUP LIMITED
✨Know Your Stuff
Before the interview, dive deep into ROAST's work and their approach to performance media. Familiarise yourself with their key clients like Rightmove and Experian, and think about how your experience aligns with their goals of delivering better return on advertising spend.
✨Showcase Your Expertise
As a Paid Social Director, you’ll need to demonstrate your mastery of social media channels. Prepare specific examples of successful campaigns you've led, focusing on how you developed testing frameworks and measured performance uplifts. Be ready to discuss your strategies in detail.
✨Emphasise Collaboration
ROAST values exceptional company culture and teamwork. Highlight your experience in guiding high-performing teams and collaborating with clients. Share stories that showcase your ability to foster a supportive environment while driving results.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in ROAST’s culture and future direction. Inquire about their approach to innovation in paid social and how they measure success across different marketing funnels. This will demonstrate your strategic mindset and genuine interest in the role.
