Senior Media Planner, Strategic Planning

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. We support 100% remote work for this role!

The Senior Media Planner is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning function. It is fit for someone with deep media experience in telling stories using planning and research tools, as well as being a trusted advisor to clients. You establish and define high-impact, long-term marketing strategies at the business level by developing account strategies, audience & messaging insights, consumer journey, and media mix recommendations.

You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up, and mentoring talent. You possess superior presentation skills that effectively communicate your data-driven strategic direction and insights to clients, prospects, and teams.

What you’ll be doing:

• Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth.
• Lead the identification of media partners/platforms, programming/networks opportunities that are best suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio.
• Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance.
• Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective).
• Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans.
• Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint.
• Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs.
• Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements.

Core Competencies:

• Communication & Presentation Skills: Effective in both written, and both formal and informal presentation settings.
• Collaboration: Ability to work well and adapt to work well with a variety of personalities and levels (both internally and externally).
• Leadership: Everyday team management including project and allocation management, career pathing, feedback and support, work quality control.
• Resourcefulness & proactive thinking: The ability to research, find, and deliver actionable insights.
• Drive: Does not settle simply for “good”, always strives to deliver the highest quality of work.
• Planning Tools: Knows the ins and outs of pulling data from 3rd Party Planning tools (Kantar, Commspoint, Pathmatics, SimilarWeb, GWI, TelMar) and finding key insights. Familiar with the landscape of tools available in the industry, their strengths, and weaknesses.
• Insights: Possess the ability to see the heart of an issue and respond accordingly.
• A data-driven mindset; review results and performance of paid media campaigns based on predetermined success indicators, determine the effectiveness and report back to the client.

Requirements:

• 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in UK and EU markets.
• Experience with cross-channel planning required, including linear TV, streaming video/audio, and overall digital media (search, social, display, etc).
• Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, AdIntel), GWI, Mintel, Comscore, Kantar.
• Competitive Tools - Pathmatics, AdIntel.
• Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts.
• Strong POV of industry planning, insights, and competitive tools.
• Expert knowledge of the media landscape - both traditional and digital.
• Ability to build relationships with clients and peers (trusted advisor).
• Strong written and oral communication skills, specifically around presentation story-telling.
• Ability to travel to onsite meetings 1-2 times a month at most.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Group Life Insurance and Income Protection.
• Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions.
• Perks and Wellness: Help@Hand Wellbeing services, Thankful giving.
• Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). Non-Birthing parents will receive 4 weeks of leave with 100% pay.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.