At a Glance
- Tasks: Support marketing campaigns that drive awareness and client growth.
- Company: Join Visa, a global leader in payments technology.
- Benefits: Gain hands-on experience in a fast-paced, international environment.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact while developing your marketing skills.
- Qualifications: Experience in marketing or business analytics is a plus.
The predicted salary is between 35000 - 45000 £ per year.
About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world.
Job Description As a Marketing Analyst within the European Visa Direct Marketing team, you will support the delivery of marketing initiatives that drive business growth across the full customer lifecycle - from demand generation through to client adoption and expansion. This is a hands-on role focused on supporting the execution of marketing programs, tracking performance, and generating insights to improve effectiveness. You will work closely with cross-functional teams including sales, account management, product marketing, and regional marketing to ensure alignment between marketing activity and commercial priorities. The role offers broad exposure across campaign execution, customer growth initiatives, and performance analytics, providing strong development opportunities within a fast-paced, international environment.
Key Responsibilities
- Support the execution of marketing campaigns and initiatives designed to drive awareness, demand, and pipeline growth
- Assist with the delivery of programs that support client adoption, usage, and growth across existing customers
- Track and report on campaign and program performance, using data to identify opportunities for optimisation
- Contribute to the development of marketing materials, campaign assets, and client-facing content
- Support audience targeting, segmentation, and campaign planning activities
- Work closely with sales, Digital Sales, account teams, and marketing partners to support effective go-to-market execution
- Gather and analyse market, customer, and competitor insights to inform marketing activity
- Maintain campaign trackers, reporting decks, and operational documentation
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- Experience in marketing, business analytics, or a related area
- Exposure to B2B marketing, campaign execution, or growth marketing
- Strong analytical skills with the ability to interpret data and generate insights
- Strong communication skills and ability to work across teams
- Highly organised and detail-oriented
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Marketing Analyst, Visa Direct EU Marketing employer: Tink
Visa is an exceptional employer that champions innovation and inclusivity, offering employees the chance to make a significant impact in the payments technology sector. With a dynamic work culture that promotes collaboration and professional growth, employees benefit from diverse development opportunities and the ability to contribute to meaningful projects that resonate globally. Located in a vibrant international environment, Visa provides a unique platform for marketing analysts to thrive and advance their careers while being part of a mission-driven organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst, Visa Direct EU Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tink and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tink are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tink on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tink. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst, Visa Direct EU Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tink. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tink:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tink’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tink
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tink will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tink, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
