At a Glance
- Tasks: Support marketing campaigns that drive awareness and client growth.
- Company: Join Visa, a global leader in payments technology.
- Benefits: Gain hands-on experience in a fast-paced, international environment.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact while developing your marketing skills.
- Qualifications: Experience in marketing or business analytics is a plus.
The predicted salary is between 35000 - 45000 £ per year.
About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world.
Job Description As a Marketing Analyst within the European Visa Direct Marketing team, you will support the delivery of marketing initiatives that drive business growth across the full customer lifecycle - from demand generation through to client adoption and expansion. This is a hands-on role focused on supporting the execution of marketing programs, tracking performance, and generating insights to improve effectiveness. You will work closely with cross-functional teams including sales, account management, product marketing, and regional marketing to ensure alignment between marketing activity and commercial priorities. The role offers broad exposure across campaign execution, customer growth initiatives, and performance analytics, providing strong development opportunities within a fast-paced, international environment.
Key Responsibilities
- Support the execution of marketing campaigns and initiatives designed to drive awareness, demand, and pipeline growth
- Assist with the delivery of programs that support client adoption, usage, and growth across existing customers
- Track and report on campaign and program performance, using data to identify opportunities for optimisation
- Contribute to the development of marketing materials, campaign assets, and client-facing content
- Support audience targeting, segmentation, and campaign planning activities
- Work closely with sales, Digital Sales, account teams, and marketing partners to support effective go-to-market execution
- Gather and analyse market, customer, and competitor insights to inform marketing activity
- Maintain campaign trackers, reporting decks, and operational documentation
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- Experience in marketing, business analytics, or a related area
- Exposure to B2B marketing, campaign execution, or growth marketing
- Strong analytical skills with the ability to interpret data and generate insights
- Strong communication skills and ability to work across teams
- Highly organised and detail-oriented
Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Marketing Analyst, Visa Direct EU Marketing in London employer: Tink
Visa is an exceptional employer that champions innovation and inclusivity, offering employees the chance to make a significant impact in the payments technology sector. With a dynamic work culture that fosters collaboration and professional growth, employees benefit from diverse development opportunities and the chance to work on meaningful projects that resonate globally. Located in a vibrant international environment, Visa provides a unique platform for marketing professionals to thrive and contribute to transformative initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst, Visa Direct EU Marketing in London
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Tink who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Marketing Analyst, Visa Direct EU Marketing in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Tink.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Tink and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Tink
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Tink.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
