Job Description
Head of Apprenticeship SalesLocation: Hybrid / Home based with some travel to HQSalary: £40-50,000 + Commission / Bonus + BenefitsType: Full-time, PermanentOur client are a high-performing apprenticeship training provider with a strong reputation for delivering high-impact learning and workforce development solutions across the UK. As a trusted partner to employers, they support both levy-paying and non-levy organisations with tailored apprenticeship programmes that align to business needs and national skills priorities. They are now seeking a commercially astute, results-driven Head of Sales to lead our national new business sales and employer engagement strategy.
Role Overview:
The Head of Sales will take full ownership of our new sales and business development strategy, with accountability for revenue growth and new employer acquisition. This strategic leadership role requires deep knowledge of the UK apprenticeships landscape, exceptional commercial acumen, and proven success in scaling sales functions within regulated, target-driven environments.
Key Responsibilities:
Strategic LeadershipDevelop and implement a national new business sales strategy to drive apprenticeship growth and employer partnershipsProvide market insight to shape commercial decision-making and futureproof our clients competitive positionSet and monitor ambitious sales targets in line with operational delivery and funding capabilityIdentify new market opportunities (sectors, regions, or funding streams) to accelerate growthEmployer Engagement & Business DevelopmentLead on the acquisition and retention of employer clients across multiple sectorsCultivate relationships with senior decision-makers, HR leaders, and L&D stakeholders in both levy and non-levy paying organisationsRepresent the provider at sector events, networking forums, and policy roundtables to raise brand visibilityDesign bespoke workforce development solutions that integrate apprenticeships and employer goalsSales Operations & Performance ManagementBuild and manage a high-performing sales teamEnsure effective use of pipeline forecasting, and performance tracking toolsDevelop structures, training programmes, and incentives to drive performance and retentionCross-functional CollaborationWork closely with Operations, Curriculum, Compliance, and Marketing to align business development with delivery capacity and funding rulesContribute to tender and bid activity for national contractsEnsure sales processes are fully compliant with DfE, Ofsted, and other relevant regulatory frameworksEssential Requirements: Significant senior sales leadership experience within the UK apprenticeship or training sectorDeep understanding of ESFA funding rules, levy systems, and the UK skills policy environmentDemonstrated track record of exceeding commercial targets and driving business growthStrong leadership and team development skills across remote and on-site teamsProven experience in selling into complex organisations, from SMEs to large corporatesExcellent negotiation, presentation, and stakeholder management capabilities.
Desirable:
Experience with tendering for government or corporate apprenticeship contracts.
Network of employer contacts and industry bodies across priority sectors (e.g. digital, healthcare, construction, finance).Knowledge of Ofsted frameworks and quality assurance in apprenticeship delivery.
Relevant qualifications in leadership, sales, or vocational education.
What We Offer:
Competitive base salary + performance-based bonus structurePension, and additional benefits packageFlexible and hybrid working opportunitiesAutonomy and influence at a senior leadership levelA dynamic, mission-led organisation making a tangible difference to peoples livesTo apply for the role of Head of Sales please email your cv toTina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and employability sectors nationwide. We are committed to giving full free pre-interview advice and guidance right throughout the interview process.
Head of Apprenticeship Sales in Bolton employer: Tina Lacey Recruitment Ltd
Join a dynamic team as a Senior L&D Sales Partner in Salford, where we prioritise employee growth and development within a supportive and agile work environment. With competitive salaries and uncapped commission potential, we offer a rewarding career path that encourages innovation and collaboration, making us an exceptional employer for those passionate about corporate learning and workforce development.
Contact Details:
Tina Lacey Recruitment Ltd Recruitment Team
