At a Glance
- Tasks: Lead social media strategy and optimise content across platforms like Instagram, TikTok, and YouTube.
- Company: Join Time+Tide, a dynamic brand in the luxury watch industry.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborate with a passionate team and work on exciting projects in a global market.
- Why this job: Make an impact by driving audience engagement and community growth in a fast-paced environment.
- Qualifications: 3+ years in social media management with strong writing and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Time+Tide has created a new position for a Social Media Manager to own the strategy, planning, publishing and performance of our growing digital ecosystem. Sitting at the intersection of content, retail and audience growth, this role is responsible for ensuring every piece of content reaches the right audience, on the right platform, in the right format, while maintaining a world‑class standard across all channels.
You will oversee and grow Time+Tide's expanding network of media and retail channels across Instagram, TikTok, YouTube and YouTube Shorts, helping drive audience growth, community engagement, Discovery Studio footfall and watch sales. This is not primarily a content creation role. It is a strategic channel management role focused on distribution, optimisation, consistency and commercial performance.
RESPONSIBILITIES- Own Time+Tide's Global Channel Ecosystem
- Develop and manage the strategy, positioning and publishing framework across Time+Tide's media and retail channels, ensuring each has a clear purpose, audience and growth plan
- Maximise Content Distribution by implementing a clipping strategy that enables us to publish multiple assets from flagship pieces of content
- Drive Growth & Commercial Performance using audience insights, platform analytics and testing to improve audience growth, engagement, website traffic, event attendance, Discovery Studio footfall and watch sales.
- Launch & Scale New Platforms by leading the development of emerging channels including TikTok, retail-focused YouTube content and YouTube Shorts, creating differentiated strategies for each platform and audience
- Platform Management & Publishing by developing and policing style guide, ensuring consistency across the UK, US and Australian markets
- Design social graphics, product cards, and branded templates in Canva and train the team on usage
- Ensure every major piece of content is effectively repurposed, distributed and optimised across platforms to maximise reach, engagement and commercial impact
- Manage the Social Calendar, ideating, scheduling and publishing engaging posts across Instagram, TikTok, and YouTube
- Write engaging, on‑brand captions that speak to watch enthusiasts at all levels
- Manage community engagement (responding to comments, DMs, basic community moderation)
- Collaborate with regional content creators and freelancers across UK/US/AU
- Support Time+Tide content strategy through hands‑on execution
- Working with the Head of Video to maintain a consistent style and tone across all creative video assets
- Working with the head of Retail Content to ensure commercial sales objectives are supported with superb social content
- Create content for brand partnership activations and sponsored campaigns
- Support the Paid Social schedule by creating ad‑ready creative assets from briefs
- Strong writing, sub‑editing, and editorial judgement with excellent command of English grammar and style
- You’re hands‑on with AI tools, using them to elevate ideation, speed, creativity, and effectiveness.
- Genuine enthusiasm and solid understanding of the luxury watch industry
- Deep understanding of how content performs across social platforms and web
- Can interpret analytics and turn insights into actionable content strategies
- Understanding of search optimisation without sacrificing quality
- Ability to work efficiently in a fast‑paced environment while maintaining standards
- Can balance trend‑responsiveness with longer‑term editorial positioning
- Demonstrable body of work showcasing diverse writing styles, formats, and multimedia content
- 3+ years experience managing and growing social media and digital content channels
- Proven success growing audiences across Instagram, TikTok and/or YouTube
- Strong understanding of platform strategy, content distribution and audience development
- Experience using analytics and reporting to improve performance
- Excellent editorial judgement, copywriting and content packaging skills
- Strong organisational and project management skills
- Experience working across multiple stakeholders, teams and time zones
- Commercial mindset with an understanding of how content supports sales and customer acquisition
- Comfortable working with AI tools to improve speed, efficiency and effectiveness
- Experience in media, retail, e‑commerce or creator‑led businesses
- Understanding of YouTube growth, Shorts strategy and TikTok development
- Familiarity with paid social tools and analytics dashboards
- Experience managing multiple brand or regional accounts
- Knowledge of watches, luxury goods or enthusiast‑driven communities
- Clear channel strategy
Social Media Manager in London employer: Time+Tide Watches
Time+Tide is an exceptional employer that fosters a dynamic and innovative work culture, perfect for a Social Media Manager looking to make a significant impact in the luxury watch industry. With a focus on employee growth and collaboration, we offer opportunities to develop strategic skills while working alongside a talented team of creators across multiple global markets. Our commitment to excellence ensures that every team member can thrive in a fast-paced environment, driving both personal and professional success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Time+Tide Watches and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Time+Tide Watches are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Time+Tide Watches on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Time+Tide Watches. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Time+Tide Watches. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Time+Tide Watches:Show us that you’ve done your homework! In your application, briefly mention what you admire about Time+Tide Watches’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Time+Tide Watches
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Time+Tide Watches will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Time+Tide Watches, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
