Pricing & Planning Analyst

The Times and The Sunday Times represent a combined 400 years of covering news and providing authoritative, credible, responsible, trusted comment and analysis on the UK and the world. Founded in 1785, The Times is Britain’s most trusted newsbrand and is the home of authoritative and credible journalism. The Sunday Times celebrated its 200th year in 2022, and has always been relied upon to challenge, entertain, inspire and inform its readers. Together, the two titles boast over 600k digital-only subscribers and have earned some of the industry’s most prestigious awards for investigations, foreign reporting, feature writing, and interviews.

Team: The Strategic Planning & Pricing team is part of the broader Customer Engagement & Planning function. It is responsible for shaping the future of our consumer subscription business. The team develops pricing strategies, forecasts subscription performance, and supports long-term growth planning using data-driven insights. Our team works collaboratively with Finance, Marketing, Product, Data & Insights, and Editorial teams to provide commercial recommendations that inform acquisition and retention strategies.

Role: As a Planning & Pricing Analyst, you will support the day-to-day analytics and reporting needs of the Strategic Pricing & Planning team. This role is ideal for someone who is data-curious, commercially minded, and eager to learn how pricing, trading performance, and strategic planning contribute to the success of a modern media business. You will be instrumental in transforming performance data into actionable insights, helping to optimise pricing, track subscriber trends, and support strategic decision-making.

Day to day you will:

• Analyse pricing and trading performance across the subscription lifecycle, including traffic, acquisition, retention, and reactivation.
• Create, automate, and maintain recurring reports and dashboards focusing on key performance indicators such as volume, revenue, traffic, engagement, and lifetime value.
• Support the evaluation of pricing tests and new propositions in collaboration with Finance and Data teams.
• Assist finance and data scientists in modelling the lifetime value of different customer segments.
• Conduct competitor pricing analysis and monitor market trends.
• Perform cohort and behavioural analyses to uncover patterns in subscriber behaviour.
• Contribute to scenario modelling and strategic planning to inform growth initiatives.
• Prepare concise performance summaries and presentations for stakeholders.
• Collaborate with acquisition and retention teams to derive insights and identify risks and opportunities from performance data.

What We’re Looking For:

• A keen interest in subscription businesses, media, and consumer behaviour.
• Proficiency in SQL (essential) and familiarity with Google BigQuery (ideal but not required).
• Strong Excel skills (pivot tables, formulas) and the ability to present findings effectively using PowerPoint or Google Slides.
• Experience in data modelling (ideal but not required).
• Logical thinking with a proactive, problem-solving mindset.
• Excellent communication skills, with the ability to translate complex data into actionable insights.
• A highly organised and detail-oriented approach, with a desire to grow professionally.
• Familiarity with concepts such as lifetime value (LTV), churn, retention metrics, or A/B testing (a bonus).

If you believe you have the skills and passion to succeed, even if you don’t meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace.

We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month.

Life at News Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued.

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on careers@news.co.uk.