At a Glance
- Tasks: Create and manage innovative paid social marketing strategies to drive brand growth.
- Company: Join a leading media business with a dynamic and collaborative culture.
- Benefits: Enjoy private medical insurance, gym discounts, generous holiday, and training opportunities.
- Why this job: Make an impact in a fast-paced environment while working with top brands and platforms.
- Qualifications: Experience in paid social marketing and strong analytical skills are essential.
- Other info: Hybrid work model with excellent career development and networking opportunities.
The predicted salary is between 28800 - 48000 £ per year.
You will work in a high‑energy Media and Performance Marketing team that is responsible for delivering strategic and innovative paid media activities that meet and exceed the objectives of The Times & Sunday Times’ digital aspirations. This particular role within the team will define and deliver the paid‑social marketing strategy for The Times and Sunday Times digital business. The aim is to drive financial performance and innovations to enhance all marketing touchpoints with prospects and our customers.
Your Role
- Create, manage and deliver the paid‑marketing strategy (paid social) that drives brand and subscription growth, financial performance, and increased lifetime value.
- Develop channel‑first paid social strategies to help achieve campaign goals for The Times and The Times branded businesses (including digital subscriptions/conversions, brand building and new product launches).
- Drive a test and learn approach to how we activate across channels including audience targeting, ad copy and platform‑specific creative.
- Proactively seek optimisation opportunities and new innovations in formats and strategies.
- Monitor campaign performance and report on results and insights of paid social performance, and effectively communicate these to the broader team at The Times.
- Build and manage strong and collaborative relationships with cross‑functional teams, key senior stakeholders and platform partners.
- Monitor budgets to ensure campaigns do not overspend and efficiently meet performance targets.
- Support the product & martech roadmap required to achieve the marketing KPI’s and digital marketing strategy.
- As a Manager, support the Head of Media and Performance Marketing in their accountability for stakeholder engagement across all operational and supporting functions within The Times.
What we’re looking for from you:
- Experience delivering paid social activity either in‑house/at a brand or within a digital marketing agency.
- Confident in managing significant partnerships and other third parties.
- Can influence at all levels, cross‑functionally and externally; providing clarity and insight to complex discussions in order to achieve resolution and understanding.
- Can manage marketing budgets both at a business level and when specifically pacing campaigns.
- A desire to keep up‑to‑date in an ever changing and rapidly evolving social advertising industry.
- Solid working knowledge of current software tools such as Meta/X/LinkedIn/Reddit/TikTok/Snapchat Ads Manager, Google Analytics and related platforms.
- Technically minded, has a broad understanding of tracking and reporting with aptitude to learn, understand and apply new technologies.
- A data‑focused outlook with a curiosity to seek out evolving and innovative ways to add value to the business.
- Demonstrates strategic thinking and planning ability, whilst being tactically responsive to changing needs.
- Takes ownership for communicating change initiatives clearly, ensuring smooth implementation.
If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
About News UK
News UK is one of the leading media businesses in the UK and Ireland. Our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. We also own national broadcast brands such as talkSPORT, Times Radio, and Virgin Radio UK, along with a range of local stations in Ireland. Our brands reach almost 40 million people each month across print, digital, audio and video.
Work model
We embrace a hybrid work model, currently requiring a minimum of three days per week in the office. Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.
Benefits
- Private medical insurance including coverage for pre‑existing conditions.
- Discounted gym memberships, free ClassPass at Home, weekly in‑person/virtual exercise classes.
- ‘Bikes for Work’ and ‘Electric Car’ scheme.
- Up to 60% discount on Harper Collins books.
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities.
- Access to wellbeing benefits such as EAP, physio/massage and counselling.
- A generous pension scheme with employer contributions of up to 5%.
- Wide range of training available, plus full LinkedIn Learning access.
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year.
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.
Performance Marketing Manager - Paid Social employer: Times Law
Contact Detail:
Times Law Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Paid Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience with paid social and how you can drive results. Tailor your examples to align with what The Times is looking for, and don’t forget to highlight your creative thinking.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at The Times. Don’t miss out on this opportunity!
We think you need these skills to ace Performance Marketing Manager - Paid Social
Some tips for your application 🫡
Show Your Passion for Paid Social: When you're writing your application, let your enthusiasm for paid social shine through! Share specific examples of campaigns you've worked on and how they drove results. We love seeing candidates who are genuinely excited about the industry.
Tailor Your Application: Make sure to customise your application to highlight your experience that aligns with our job description. Mention your hands-on platform experience and any innovative strategies you've implemented. This helps us see how you fit into our team!
Be Data-Driven: Since we're all about performance, include metrics and data in your application. Talk about how you've used analytics to optimise campaigns and drive financial performance. We appreciate candidates who can balance creativity with a data-focused approach.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at The Times!
How to prepare for a job interview at Times Law
✨Know Your Platforms
Make sure you’re well-versed in the paid social platforms mentioned in the job description, like Meta, LinkedIn, and TikTok. Familiarise yourself with their ad managers and recent updates, as this will show your passion and expertise in the field.
✨Showcase Your Data Skills
Prepare to discuss how you've used data insights to drive campaign performance in previous roles. Bring examples of how you’ve optimised campaigns based on analytics, as this aligns perfectly with the role's focus on a data-driven approach.
✨Demonstrate Strategic Thinking
Think about how you can contribute to The Times' marketing strategy. Be ready to share your ideas on developing channel-first strategies and how you would approach audience targeting and creative formats to meet campaign goals.
✨Build Relationships
Since the role involves collaboration with cross-functional teams, prepare to discuss how you’ve successfully built relationships in past positions. Highlight any experience you have in managing partnerships and influencing stakeholders to achieve common goals.