Описание:
We’re looking for a Lifecycle & Revenue Marketing Manager to own our customer lifecycle strategy from acquisition through to retention, expansion and renewal. You’ll directly drive subscription and product revenue growth by making sure prospects and customers are nurtured through personalised, automated and continuously optimised journeys. This is a hands‑on role for a data‑driven marketer who enjoys owning the full funnel, working closely with Sales, and turning insight into measurable revenue.
Задачи:
- Design and deliver an end-to-end customer lifecycle marketing strategy, from acquisition and onboarding through to renewal and expansion
- Own paid media campaigns across the customer lifecycle
- Lead CRM strategy, including segmentation, audience targeting and personalisation frameworks
- Develop and optimise email, automation and lead nurture programmes
- Drive conversion rate optimisation across digital touchpoints and funnel stages
- Deliver retention, renewal, upsell and cross-sell campaigns across THE products
- Use data to improve retention and reduce churn
- Partner with Sales on lead scoring, qualification and handover processes
- Continuously improve funnel performance through data analysis and structured experimentation
Требования:
- Hands-on experience building marketing programmes in marketing automation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud)
- Proven experience running lead nurture and prospecting campaigns
- Hands-on experience managing paid media budgets and executing paid campaigns, particularly on LinkedIn and Meta
- Будет плюсом: experience with other paid channels is a bonus
Условия:
You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self‑identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.
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Lifecycle & revenue marketing manager in education employer: Times Higher Education
Liverpool John Moores University (LJMU) is an exceptional employer, deeply embedded in the vibrant Liverpool community and dedicated to improving lives through education and research. As a part-time Face Lab Research Assistant, you will benefit from a supportive work culture that prioritises professional development, offers generous annual leave, and promotes family-friendly policies. Joining LJMU means being part of an innovative team that values diversity and fosters growth, making it an ideal place for those looking to make a meaningful impact in their field.
