At a Glance
- Tasks: Lead social media strategy and create engaging content for Time Out's platforms.
- Company: Join a vibrant team at Time Out, where culture meets creativity.
- Benefits: Gain valuable experience in a fast-paced, collaborative environment.
- Other info: Exciting opportunity to work with editorial teams and be on camera!
- Why this job: Shape the future of social media while showcasing the best of culture and cities.
- Qualifications: Experience in social media strategy and a passion for cultural storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Requirements
- Significant experience in social media strategy and platform optimisation
- Strong understanding of Meta, TikTok and YouTube mechanics
- Proven ability to grow audiences through data-informed decision making
- Deep knowledge of platform algorithms and content distribution strategies
- Confident on camera and comfortable filming social-first content when required
- Experience working cross-functionally with editorial and creative teams
- Passionate about culture, cities and the stories that bring them to life
What the job involves
Reporting to: Head of Social & Video, UK. Time Out is looking for a strategic, culturally plugged-in Social Strategist to help shape the next chapter of our social and video presence. This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-class, platform-native and built for how audiences actually consume culture today.
This isn’t a desk-only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand. Time Out Social is fast-moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.
Social Strategy & Optimisation:
- Lead the strategic performance and growth of Time Out’s social channels (London & Travel)
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance
- Develop structured testing frameworks to refine content packaging and distribution strategies
Editorial Collaboration:
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice
- Help shape social-first formats that can scale across platforms
- Identify opportunities to turn standout editorial moments into high-performing social franchises
Content Creation & On-Camera Presence:
- Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events
- Capture and direct social-first, phone-shot content on location when required
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening
Planning & Channel Management:
- Own and manage the social publishing calendar across platforms
- Balance planned, reactive and trend-led content
- Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube
Social Strategist (12-Month Maternity Cover FTC) employer: Timeout
Time Out is an exceptional employer that thrives on creativity and collaboration, making it an ideal place for a Social Strategist to flourish. With a vibrant work culture that celebrates cultural storytelling and a commitment to employee growth, you will have the opportunity to shape engaging content while working alongside passionate teams in the heart of London. Enjoy the unique advantage of being part of a fast-paced environment where your ideas are valued, and your contributions can directly impact the way audiences experience the city's rich culture.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist (12-Month Maternity Cover FTC)
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media channels and see how they engage with their audience. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your on-camera presence! Since this role involves filming social-first content, it’s a good idea to get comfortable in front of the camera. Record yourself discussing a trending topic or sharing insights about social media strategies to showcase your confidence.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn to learn more about the role and the team dynamics. They might share insider tips that could give you an edge during the interview process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Time Out family and ready to dive into the exciting world of social strategy.
We think you need these skills to ace Social Strategist (12-Month Maternity Cover FTC)
Some tips for your application 🫡
Show Your Social Savvy:Make sure to highlight your significant experience in social media strategy. We want to see how you've optimised platforms like Meta, TikTok, and YouTube in your previous roles. Share specific examples of how you’ve grown audiences through data-informed decisions!
Be Creative and Confident:This role isn’t just about strategy; it’s also about content creation! If you’re comfortable on camera, let us know! Share any past experiences where you’ve filmed or created engaging content that resonates with audiences.
Collaborate Like a Pro:We love teamwork! Mention any experiences where you’ve worked cross-functionally with editorial and creative teams. Show us how you’ve helped shape content that’s both socially optimised and true to brand voice.
Apply Through Our Website:Ready to join our fun and fast-moving team? Make sure to apply through our website! It’s the best way for us to see your application and get you one step closer to being part of the Time Out family.
How to prepare for a job interview at Timeout
✨Know Your Platforms Inside Out
Make sure you brush up on the latest trends and mechanics of Meta, TikTok, and YouTube. Be ready to discuss how you’ve used data to inform your social media strategies in the past. This shows you’re not just familiar with the platforms but can leverage them effectively.
✨Show Off Your Creative Side
Prepare to share examples of content you've created or contributed to. If you have any videos or social-first formats that you’ve worked on, bring them along. Being confident on camera is key, so practice a few lines to ensure you feel at ease when discussing your on-camera experience.
✨Collaborate Like a Pro
Since this role involves working closely with editorial and creative teams, think of examples where you’ve successfully collaborated in the past. Highlight how you’ve balanced quality with social optimisation, and be ready to discuss how you can help shape social-first formats.
✨Stay Culturally Relevant
Demonstrate your passion for culture and storytelling by being prepared to discuss current cultural moments or trends. Show how you can connect these insights to Time Out’s brand and audience. This will prove you’re not just a strategist but someone who lives and breathes the culture.
