At a Glance
- Tasks: Lead social media strategy and create engaging content for Time Out's channels.
- Company: Join a vibrant team at Time Out, where culture meets creativity.
- Benefits: Gain experience in a fast-paced environment with opportunities for growth.
- Other info: Collaborative and fun atmosphere with a focus on innovative content.
- Why this job: Be at the forefront of cultural storytelling and shape social narratives.
- Qualifications: Experience in social media strategy and a passion for culture.
The predicted salary is between 35000 - 45000 £ per year.
Requirements
- Significant experience in social media strategy and platform optimisation
- Strong understanding of Meta, TikTok and YouTube mechanics
- Proven ability to grow audiences through data-informed decision making
- Deep knowledge of platform algorithms and content distribution strategies
- Confident on camera and comfortable filming social-first content when required
- Experience working cross-functionally with editorial and creative teams
- Passionate about culture, cities and the stories that bring them to life
What the job involves
- Reporting to: Head of Social & Video, UK
- Time Out is looking for a strategic, culturally plugged-in Social Strategist to help shape the next chapter of our social and video presence.
- This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling.
- You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-class, platform-native and built for how audiences actually consume culture today.
- This isn’t a desk-only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand.
- Time Out Social is fast-moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.
Social Strategy & Optimisation:
- Lead the strategic performance and growth of Time Out’s social channels (London & Travel).
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
- Develop structured testing frameworks to refine content packaging and distribution strategies.
Editorial Collaboration:
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
- Help shape social-first formats that can scale across platforms.
- Identify opportunities to turn standout editorial moments into high-performing social franchises.
Content Creation & On-Camera Presence:
- Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats.
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events.
- Capture and direct social-first, phone-shot content on location when required.
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening.
Planning & Channel Management:
- Own and manage the social publishing calendar across platforms.
- Balance planned, reactive and trend-led content.
- Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube.
Social Strategist (12-Month Maternity Cover FTC) in London employer: Timeout
Time Out is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds passionate about culture and storytelling. With a focus on employee growth, you will have the opportunity to lead innovative social strategies while engaging directly with the dynamic cultural landscape of London. Enjoy the unique advantage of working in a fast-paced environment where your ideas are valued, and your contributions can make a real impact on how audiences experience the city.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist (12-Month Maternity Cover FTC) in London
✨Tip Number 1
Get your social media game on point! Make sure you’re up to speed with the latest trends on Meta, TikTok, and YouTube. Show us how you can grow audiences by sharing examples of data-driven decisions you've made in the past.
✨Tip Number 2
Don’t just sit back and wait for opportunities to come to you. Be proactive! Reach out to people in the industry, attend events, and engage with content creators. Networking is key, and it’s a great way to get your foot in the door.
✨Tip Number 3
Show us your creative side! When you apply, include links to your best social-first content. Whether it’s videos or posts, we want to see how you can bring culture to life through engaging storytelling.
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Time Out.
We think you need these skills to ace Social Strategist (12-Month Maternity Cover FTC) in London
Some tips for your application 🫡
Show Your Social Savvy:Make sure to highlight your experience with social media strategy and platform optimisation. We want to see how you've grown audiences and used data to inform your decisions, so don’t hold back on those examples!
Be Culturally Connected:We love candidates who are passionate about culture and storytelling. Share your insights on current trends and how they can shape our social presence. Show us that you’re not just a strategist but also someone who lives and breathes the culture of the city.
Get Creative with Content:Since this role involves content creation, let your creativity shine through in your application. If you have any examples of social-first content you’ve created or been part of, include them! We want to see your flair for engaging storytelling.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Timeout
✨Know Your Platforms Inside Out
Make sure you brush up on the latest trends and mechanics of Meta, TikTok, and YouTube. Be ready to discuss how you’ve successfully grown audiences on these platforms using data-informed strategies. Show them you’re not just familiar with the platforms but that you live and breathe social media!
✨Show Off Your Creative Side
Prepare to share examples of your content creation skills. Whether it’s filming, scripting, or coming up with innovative social-first formats, have a few standout pieces ready to showcase. Don’t forget to mention any experience you have in front of the camera – confidence is key!
✨Collaborate Like a Pro
Since this role involves working closely with editorial and creative teams, think of examples where you’ve successfully collaborated in the past. Highlight how you’ve balanced quality content with social optimisation, and be prepared to discuss how you can help shape social-first formats that resonate across platforms.
✨Stay Culturally Relevant
Time Out is all about culture, so come armed with knowledge about current cultural moments and trends. Be ready to discuss how you can keep Time Out at the forefront of what’s happening in the city and beyond. Showing your passion for culture will definitely set you apart!
