At a Glance
- Tasks: Lead social strategy and create engaging content for Time Out's platforms.
- Company: Join a vibrant team at Time Out, shaping cultural storytelling.
- Benefits: Hybrid work model, creative environment, and opportunities for personal growth.
- Other info: Collaborative and fun atmosphere with a focus on diversity and creativity.
- Why this job: Be at the forefront of culture while making an impact on social media.
- Qualifications: Experience in social media strategy and a passion for culture.
The predicted salary is between 35000 - 45000 £ per year.
12-Month Maternity Cover FTC
Location: Covent Garden, London (Hybrid 3 days in-office, 2 days remote)
Reporting to: Head of Social & Video
Time Out is looking for a strategic, culturally plugged-in Social Strategist to help shape the next chapter of our social and video presence. This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-in-class, platform-native and built for how audiences actually consume culture today.
This isn’t a desk-only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand. Time Out Social is fast-moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.
What You’ll Be Responsible For
- Social Strategy & Optimisation
- Lead the strategic performance and growth of Time Out’s social channels (London & Travel).
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
- Develop structured testing frameworks to refine content packaging and distribution strategies.
- Editorial Collaboration
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
- Help shape social-first formats that can scale across platforms.
- Identify opportunities to turn standout editorial moments into high-performing social franchises.
- Content Creation & On-Camera Presence
- Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats.
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events.
- Capture and direct social-first, phone-shot content on location when required.
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening.
- Planning & Channel Management
- Own and manage the social publishing calendar across platforms.
- Balance planned, reactive and trend-led content.
- Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube.
What We’re Looking For
- Significant experience in social media strategy and platform optimisation.
- Strong understanding of Meta, TikTok and YouTube mechanics.
- Proven ability to grow audiences through data-informed decision making.
- Deep knowledge of platform algorithms and content distribution strategies.
- Confident on camera and comfortable filming social-first content when required.
- Experience working cross-functionally with editorial and creative teams.
- Passionate about culture, cities and the stories that bring them to life.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Social Strategist employer: Time Out
Time Out is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in the heart of Covent Garden, London, our team enjoys a hybrid working model that balances in-office engagement with remote flexibility. We prioritise employee growth through diverse opportunities in social strategy and content creation, all while celebrating the cultural richness of the city we love.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media channels and see how they engage with their audience. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your on-camera presence! Since this role involves content creation and possibly appearing on camera, grab your phone and film yourself discussing a trending topic. This will boost your confidence and help you get comfortable with presenting ideas.
✨Tip Number 3
Network like a pro! Attend industry events or webinars related to social media and content creation. Connect with people in the field, share your passion for culture, and don’t hesitate to mention your interest in the Social Strategist role at Time Out.
✨Tip Number 4
When you apply, make sure to highlight your data-driven decision-making skills. Share specific examples of how you've used analytics to grow social channels in the past. This will show that you understand the mechanics behind successful social strategies.
We think you need these skills to ace Social Strategist
Some tips for your application 🫡
Show Your Passion for Culture:When you're writing your application, let your love for culture and storytelling shine through. We want to see how you connect with the vibrant scenes of London and travel, so share your experiences and insights that make you a perfect fit for this role.
Tailor Your Strategy Experience:Make sure to highlight your experience in social media strategy and platform optimisation. We’re looking for someone who knows their way around Meta, TikTok, and YouTube, so be specific about your achievements and how you've grown audiences in the past.
Be Creative and Authentic:Don’t hold back on showcasing your creativity! Whether it’s content ideas or examples of your on-camera presence, we want to see how you can bring our brand to life. Authenticity is key, so let your personality come through in your writing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Time Out
✨Know Your Platforms
Make sure you’re well-versed in the mechanics of Meta, TikTok, and YouTube. Familiarise yourself with their algorithms and how content is distributed. This knowledge will help you demonstrate your strategic thinking during the interview.
✨Showcase Your Creativity
Prepare to share examples of your past work that highlight your ability to create engaging, platform-native content. Bring along any relevant case studies or metrics that showcase your success in growing audiences through innovative strategies.
✨Be Ready to Collaborate
Since this role involves working closely with editorial teams, think of ways you can contribute to collaborative projects. Be prepared to discuss how you’ve successfully partnered with others in the past to optimise content without losing brand voice.
✨Embrace On-Camera Opportunities
As the role requires a confident on-camera presence, practice speaking in front of a camera before your interview. Consider filming a short video about a cultural topic you’re passionate about to showcase your comfort and charisma in front of the lens.
