At a Glance
- Tasks: Lead social strategy and create engaging content for Time Out's channels.
- Company: Join a vibrant team at Time Out, celebrating culture and creativity.
- Benefits: Hybrid work model, diverse culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape the future of social media while having fun and making an impact.
- Qualifications: Experience in social media strategy and a passion for cultural storytelling.
The predicted salary is between 40000 - 50000 £ per year.
12-Month Maternity Cover FTC
Location: Covent Garden, London (Hybrid 3 days in-office, 2 days remote)
Reporting to: Head of Social & Video, UK
Time Out is looking for a strategic, culturally plugged-in Social Strategist to help shape the next chapter of our social and video presence. This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-in-class, platform-native and built for how audiences actually consume culture today.
This isn’t a desk-only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand. Time Out Social is fast-moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.
What You’ll Be Responsible For
- Social Strategy & Optimisation
- Lead the strategic performance and growth of Time Out’s social channels (London & Travel).
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
- Develop structured testing frameworks to refine content packaging and distribution strategies.
- Editorial Collaboration
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
- Help shape social-first formats that can scale across platforms.
- Identify opportunities to turn standout editorial moments into high-performing social franchises.
- Content Creation & On-Camera Presence
- Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats.
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events.
- Capture and direct social-first, phone-shot content on location when required.
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening.
- Planning & Channel Management
- Own and manage the social publishing calendar across platforms.
- Balance planned, reactive and trend-led content.
- Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube.
What We’re Looking For
- Significant experience in social media strategy and platform optimisation.
- Strong understanding of Meta, TikTok and YouTube mechanics.
- Proven ability to grow audiences through data-informed decision making.
- Deep knowledge of platform algorithms and content distribution strategies.
- Confident on camera and comfortable filming social-first content when required.
- Experience working cross-functionally with editorial and creative teams.
- Passionate about culture, cities and the stories that bring them to life.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Social Strategist in London employer: Time Out
Time Out is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in the heart of Covent Garden, London, our hybrid work model allows for flexibility while engaging with the dynamic cultural landscape of the city. We prioritise employee growth through diverse opportunities in social strategy and content creation, ensuring that every team member can contribute to and shape the future of our brand in a fun and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Social Strategist in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Time Out from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Time Out specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Time Out
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Time Out, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Time Out you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Time Out that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Time Out, so think on your feet and don't hesitate to showcase your creativity!
