At a Glance
- Tasks: Lead social strategy and create engaging content for Time Out's channels.
- Company: Join a vibrant team at Time Out, shaping cultural storytelling.
- Benefits: Hybrid work model, creative environment, and opportunities for personal growth.
- Other info: Dynamic, inclusive culture that values creativity and collaboration.
- Why this job: Be at the forefront of culture while making an impact on social media.
- Qualifications: Experience in social media strategy and a passion for cultural storytelling.
The predicted salary is between 35000 - 45000 £ per year.
Location: Covent Garden, London (Hybrid 3 days in-office, 2 days remote)
Reporting to: Head of Social & Video
Time Out is looking for a strategic, culturally plugged‑in Social Strategist to help shape the next chapter of our social and video presence. This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best‑in‑class, platform‑native and built for how audiences actually consume culture today.
This isn’t a desk‑only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand. Time Out Social is fast‑moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.
What You’ll Be Responsible For
- Social Strategy & Optimisation
- Lead the strategic performance and growth of Time Out’s social channels (London & Travel).
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
- Develop structured testing frameworks to refine content packaging and distribution strategies.
- Editorial Collaboration
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
- Help shape social‑first formats that can scale across platforms.
- Identify opportunities to turn standout editorial moments into high‑performing social franchises.
- Content Creation & On‑Camera Presence
- Contribute actively to content creation across platforms, including filming, scripting and shaping social‑first formats.
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short‑form formats or representing Time Out at events.
- Capture and direct social‑first, phone‑shot content on location when required.
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening.
- Planning & Channel Management
- Own and manage the social publishing calendar across platforms.
- Balance planned, reactive and trend‑led content.
- Ensure consistent, high‑quality output across Instagram, Facebook, TikTok and YouTube.
What We’re Looking For
- Significant experience in social media strategy and platform optimisation.
- Strong understanding of Meta, TikTok and YouTube mechanics.
- Proven ability to grow audiences through data‑informed decision making.
- Deep knowledge of platform algorithms and content distribution strategies.
- Confident on camera and comfortable filming social‑first content when required.
- Experience working cross‑functionally with editorial and creative teams.
- Passionate about culture, cities and the stories that bring them to life.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, marriage and civil partnership, pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Social Strategist- 12-Month Maternity Cover FTC employer: Time Out Group plc
Time Out is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in the heart of Covent Garden, London, this role offers a unique opportunity to engage with the city's dynamic cultural scene while enjoying a hybrid work model that promotes work-life balance. With a strong emphasis on employee growth and the freedom to experiment, Time Out empowers its team members to contribute meaningfully to the brand's social storytelling and cultural engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist- 12-Month Maternity Cover FTC
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with potential colleagues on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media strategy and content creation. Use platforms like Instagram or TikTok to showcase your creativity and understanding of audience engagement.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Time Out, and express your interest in working with them. A well-crafted message can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in social media and content creation. Join online courses or webinars to sharpen your skills, and don’t forget to apply through our website for the best chances!
We think you need these skills to ace Social Strategist- 12-Month Maternity Cover FTC
Some tips for your application 🫡
Show Your Passion for Culture:When you're writing your application, let your love for culture and storytelling shine through. We want to see how you connect with the vibrant scenes of London and travel, so share your experiences and insights that make you a perfect fit for this role.
Tailor Your Strategy Experience:Make sure to highlight your experience in social media strategy and platform optimisation. We’re looking for someone who knows their way around Meta, TikTok, and YouTube, so be specific about your successes and how you've grown audiences in the past.
Be Creative and Authentic:Don’t just stick to the usual application format; show us your creative side! Whether it’s through a unique cover letter or an engaging portfolio, we want to see how you can bring fresh ideas to our social channels. Remember, authenticity is key!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our fun and dynamic team!
How to prepare for a job interview at Time Out Group plc
✨Know Your Platforms
Make sure you’re well-versed in the mechanics of Meta, TikTok, and YouTube. Familiarise yourself with their algorithms and how content is distributed. This knowledge will help you demonstrate your strategic thinking during the interview.
✨Showcase Your Creativity
Prepare to discuss your past experiences in content creation. Bring examples of social-first formats you've developed or contributed to. If you have any on-camera experience, be ready to share that too, as it shows your versatility and confidence.
✨Understand Audience Behaviour
Be prepared to talk about how you analyse audience behaviour and use insights to optimise content. Think of specific examples where your data-informed decisions led to growth or improved engagement on social channels.
✨Cultural Awareness is Key
Since Time Out thrives on cultural storytelling, stay updated on current trends and cultural moments. Be ready to discuss how you can leverage these trends to create engaging content that resonates with audiences in London and beyond.
