At a Glance
- Tasks: Lead social strategy and create engaging content for Time Out's platforms.
- Company: Join a vibrant team at Time Out, celebrating culture and creativity.
- Benefits: Hybrid work model, diverse culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and innovation.
- Why this job: Make an impact in the cultural scene while having fun and being creative.
- Qualifications: Experience in social media strategy and a passion for storytelling.
The predicted salary is between 35000 - 45000 £ per year.
Location: Covent Garden, London (Hybrid 3 days in-office, 2 days remote)
Reporting to: Head of Social & Video, UK
Time Out is looking for a strategic, culturally plugged‐in Social Strategist to help shape the next chapter of our social and video presence. This is a role at the heart of Time Out's Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You'll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best‐in‐class, platform‐native and built for how audiences actually consume culture today.
This isn't a desk‐only strategy role. We're looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand. Time Out Social is fast‐moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we're building social output that reflects that energy.
What You'll Be Responsible For
- Social Strategy & Optimisation
- Lead the strategic performance and growth of Time Out's social channels (London & Travel).
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
- Develop structured testing frameworks to refine content packaging and distribution strategies.
- Editorial Collaboration
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
- Help shape social‐first formats that can scale across platforms.
- Identify opportunities to turn standout editorial moments into high‐performing social franchises.
- Content Creation & On‐Camera Presence
- Contribute actively to content creation across platforms, including filming, scripting and shaping social‐first formats.
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short‐form formats or representing Time Out at events.
- Capture and direct social‐first, phone‐shot content on location when required.
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what's happening.
- Planning & Channel Management
- Own and manage the social publishing calendar across platforms.
- Balance planned, reactive and trend‐led content.
- Ensure consistent, high‐quality output across Instagram, Facebook, TikTok and YouTube.
What We're Looking For
- Significant Experience in social media strategy and platform optimisation.
- Strong understanding of Meta, TikTok and YouTube mechanics.
- Proven ability to grow audiences through data‐informed decision making.
- Deep knowledge of platform algorithms and content distribution strategies.
- Confident on camera and comfortable filming social‐first content when required.
- Experience working cross‐functionally with editorial and creative teams.
- Passionate about culture, cities and the stories that bring them to life.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, marriage and civil partnership, pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Social Strategist- 12-Month Maternity Cover FTC in London employer: Time Out Group plc
Time Out is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in the heart of Covent Garden, London, this role offers a unique opportunity to engage with the city's dynamic cultural scene while enjoying a hybrid work model that promotes work-life balance. With a strong commitment to employee growth and diversity, Time Out empowers its team members to express their ideas freely and contribute to meaningful storytelling in the ever-evolving social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist- 12-Month Maternity Cover FTC in London
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media channels and see how they engage with their audience. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your on-camera presence! Since this role involves content creation and possibly appearing on camera, grab your phone and film yourself discussing a topic related to the job. This will help you feel more comfortable and confident during the actual interview.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the role and the team. They might share valuable insights that can give you an edge during the interview process.
✨Tip Number 4
Don’t forget to showcase your creativity! Prepare a few ideas for social content that could work for Time Out. Presenting your own concepts shows initiative and gives them a taste of what you can bring to the table.
We think you need these skills to ace Social Strategist- 12-Month Maternity Cover FTC in London
Some tips for your application 🫡
Show Your Passion for Culture:When you're writing your application, let your love for culture and storytelling shine through. We want to see how you connect with the vibrant scenes of London and travel, so share your experiences and insights that reflect this passion.
Be Strategic and Data-Driven:Highlight your experience in social media strategy and optimisation. We’re looking for someone who can back up their ideas with data, so don’t shy away from mentioning specific metrics or successes you've achieved in previous roles.
Get Creative with Content Examples:Include examples of content you've created or campaigns you've worked on. We love creativity, so if you’ve got a portfolio or links to your work, make sure to include them. Show us how you can bring ideas to life!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Time Out Group plc
✨Know Your Platforms
Make sure you’re well-versed in the mechanics of Meta, TikTok, and YouTube. Familiarise yourself with their algorithms and how content is distributed. This knowledge will help you demonstrate your strategic thinking during the interview.
✨Showcase Your Creativity
Prepare to discuss your past experiences in content creation. Bring examples of social-first formats you've developed or contributed to. If you have any videos or posts that highlight your on-camera presence, don’t hesitate to share them!
✨Understand the Audience
Research Time Out’s target audience and their engagement patterns. Be ready to talk about how you would analyse audience behaviour and use insights to optimise content. Showing that you can connect with the audience will set you apart.
✨Be Culturally Aware
Stay updated on current cultural trends and events relevant to London and travel. During the interview, mention how you would leverage these moments for social content. This shows your passion for culture and your ability to keep Time Out at the forefront.
