At a Glance
- Tasks: Lead global marketing strategies and enhance brand visibility across Time Out Markets.
- Company: Join Time Out, a vibrant global food and cultural market.
- Benefits: Hybrid work model, diverse culture, and opportunities for creativity.
- Other info: Collaborate with a dynamic team across global locations.
- Why this job: Make an impact in a fast-paced environment at the intersection of food and culture.
- Qualifications: Experience in marketing campaigns and strong communication skills required.
The predicted salary is between 43200 - 72000 £ per year.
Location: London
Department: Marketing
Reporting to: VP, Marketing
Working pattern: Hybrid - 2 days in London office
Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences.
The Senior Marketing Manager is responsible for developing and executing global marketing strategies that align with business objectives and enhance the visibility, positioning, and performance of all the Time Out Markets. This role leads the coordination of integrated marketing efforts across each region and collaborates with local Market teams, Design, PR, Media, Content and Digital departments.
We are looking for an experienced and visionary candidate to lead strategic brand initiatives and elevate Time Out Market's presence across all Markets. In this role, you will be responsible for crafting and managing marketing strategies that strengthen the brand, drive footfall, and build lasting emotional connections with our audiences — locals and tourists alike. Commercial awareness and the ability to work across multiple projects at one time are essential to this role.
This is a dynamic position at the intersection of food, culture, and lifestyle — ideal for someone who thrives in a fast-paced, entrepreneurial environment and brings both strategic thinking and hands-on execution. This role will work closely with the Time Out Market Marketing Managers across the globe.
Responsibilities
- Brand Strategy & Positioning: Lead the development and execution of brand marketing strategies across all Time Out Market locations, including loyalty and data projects.
- Campaign Development & Content Management: Conceptualise and oversee multi-channel brand campaigns that drive awareness, engagement, and Market visitation. Drive loyalty, data collection and revenue goals.
- Team & Cross-Functional Collaboration: Work with local Marketing Managers to ensure localised execution of global strategies; collaborate with PR, CRM, Editorial, Media & Market teams; serve as the global brand ambassador; provide guidance, mentorship and creative leadership; build strong relationships with all departments and external agencies.
- Brand Growth & Innovation: Drive customer acquisition and retention strategies with a focus on loyalty; explore and implement new marketing technologies, tools, and platforms; identify and build global brand partnerships; support brand-led events, popups, and activations; collaborate on cultural programming to bring the brand to life onsite.
- Stakeholder Management: Act as a liaison between central HQ, local Market teams and external partners; communicate brand initiatives and marketing performance clearly to internal stakeholders and leadership.
- Performance Tracking & Optimisation: Monitor and analyse marketing performance and brand health metrics across channels and regions; report on campaign results, ROI, and opportunities for optimisation; use data insights to refine strategies and demonstrate ROI; lead market research and competitive analysis to support decisions.
What we look for in a candidate
- Demonstrable experience in managing marketing campaigns, brand activations and PR initiatives across diverse geographies.
- Strong commercial acumen and reporting skills.
- Strong understanding and experience in the digital landscape of marketing.
- Strategic thinker with a hands-on approach.
- Collaborative leader who inspires teams and fosters cross-functional alignment.
- Culturally aware with the ability to work across different geographies, cultures, teams and sensitive to Market nuances.
- Excellent communication, interpersonal, and presentation skills.
- Passionate about food, culture, and city life – a natural fit for the Time Out brand.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.
About Time Out Market
Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in eleven cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world's greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It's our expertise, authenticity and collaboration that make us successful and a unique team.
Senior Marketing Manager - Maternity cover in London employer: Time Out Group plc
Time Out Group is an exceptional employer that champions diversity and fosters a collaborative work culture, making it an ideal place for passionate individuals to thrive. With a commitment to personal and professional growth, employees benefit from a dynamic environment that encourages creativity and innovation, particularly in the vibrant city of London. The opportunity to work alongside a global team dedicated to enhancing urban experiences ensures that every day is both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Maternity cover in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Time Out Group plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Time Out Group plc are looking for.
✨Leverage Social Media
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✨Attend Industry Events
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We think you need these skills to ace Senior Marketing Manager - Maternity cover in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Time Out Group plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Time Out Group plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Time Out Group plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Time Out Group plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Time Out Group plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Time Out Group plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
