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- Tasks: Lead exciting marketing campaigns and drive brand growth for Tim Hortons UK.
- Company: Join the iconic Tim Hortons brand with a vibrant and dynamic team.
- Benefits: Enjoy a hybrid work model, smart casual dress code, and competitive salary.
- Other info: Collaborate with diverse teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact on brand visibility and connect with consumers creatively.
- Qualifications: Experience in brand management and a passion for creative marketing strategies.
The predicted salary is between 45000 - 55000 ÂŁ per year.
As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development. This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand‑right, market‑ready, and commercially robust.
Key Responsibilities
- Brand & Campaign Management
- Develop and execute annual brand, LTO, key event campaign plans aligned to commercial objectives.
- Lead the research, development, and briefing of LTO campaign concepts, rooted in consumer insight and market opportunity.
- Localise global RBI campaigns for the UK market, ensuring relevance, compliance, and impact.
- Plan and deliver fully integrated, multi‑channel campaigns across OOH, digital, social, radio, in‑store, and owned channels.
- Champion brand identity, tone of voice, and creative consistency across all customer touchpoints.
- Own the end‑to‑end marketing and social content calendar, ensuring clear prioritisation, alignment, and visibility across the business.
- Responsible for HFSS, regulatory, and brand compliance lead within the department.
- Lead the consumer PR strategy, based on business objectives, setting KPIs and final reporting.
- Paid Media Strategy & ROI
- Own the paid media strategy with a clear emphasis on ROI, effectiveness, and incrementality.
- Define the optimal channel mix across digital, offline, and performance media.
- Brief, plan, book, and optimise campaigns in partnership with media agencies.
- Set clear campaign KPIs and ensure media plans align to brand and commercial objectives.
- Manage paid media budgets, ensuring spend is optimised and performance is transparent.
- Lead media performance reviews, translating results into actionable insight.
- LTO, Promotions & Merchandise Strategy
- Own the LTO campaign pipeline from concept to sign‑off.
- Lead promotional ideation, balancing brand ambition with commercial viability.
- Review and assess promotional mechanics, pricing narratives, and customer value.
- Own merchandise strategy, ensuring brand consistency, relevance, and effectiveness.
- Prepare commercially robust recommendations for senior leadership sign‑off.
- Brand Health, Insight & Competitor Intelligence
- Own brand health tracking and lead regular reviews of brand performance.
- Interpret tracking, media, and campaign data to inform future planning.
- Monitor competitor activity, category trends, and emerging opportunities.
- Champion a data‑led, test‑and‑learn approach to brand and campaign development.
- Partnerships Strategy
- Lead the brand partnerships strategy to support brand growth and reach.
- Research, identify, and source strategic partnerships aligned to the Tim Hortons brand.
- Evaluate partnership opportunities for brand fit, commercial value, and scalability.
- Own partnership briefing, activation alignment, and performance review.
- Internal Communications & Stakeholder Management
- Own the internal communications strategy for marketing and campaigns.
- Develop clear, compelling internal briefings with support from executive stakeholders.
- Present brand, campaign, and media strategies to senior leadership.
- Work cross‑functionally with operations, supply chain, finance, and franchise teams to ensure campaigns are market‑ready.
- Lead and manage relationships with creative, media, PR.
- Support relationship with production agencies.
Environment
Hybrid role with a minimum of 1 day in the Egham Offices (Monday). Need to travel to TH sites. Smart casual dress‑code.
Brand and Campaign Manager in Egham employer: Tim Hortons
Contact Detail:
Tim Hortons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Campaign Manager in Egham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand and campaign management. Use it as a conversation starter during interviews to demonstrate your expertise and creativity.
✨Tip Number 3
Prepare for interviews by researching Tim Hortons UK and its campaigns. Understand their brand identity and recent marketing efforts so you can discuss how you’d contribute to their goals and drive brand growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Tim Hortons UK.
We think you need these skills to ace Brand and Campaign Manager in Egham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand and Campaign Manager role. Highlight your experience in integrated marketing campaigns, paid media strategies, and brand management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Tim Hortons brand and how you can drive growth and visibility. Be sure to mention specific campaigns or projects you've worked on that relate to the role.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight any experience you have with tracking brand health and interpreting campaign data. We love a candidate who can back up their strategies with solid insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the Tim Hortons team!
How to prepare for a job interview at Tim Hortons
✨Know Your Brand Inside Out
Before the interview, dive deep into Tim Hortons' brand values, recent campaigns, and market positioning. Understanding their brand identity will help you articulate how your experience aligns with their goals, especially in driving brand growth and visibility.
✨Showcase Your Campaign Successes
Prepare specific examples of successful integrated marketing campaigns you've led. Highlight your role in concept development, execution, and post-campaign evaluation, focusing on how you measured ROI and optimised performance across various channels.
✨Be Ready to Discuss Consumer Insights
Since this role heavily relies on consumer insights, be prepared to discuss how you've used data to inform campaign strategies. Bring examples of how you've translated consumer behaviour into actionable marketing plans that resonate with target audiences.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams and stakeholders. Share experiences where you've successfully collaborated with creative, media, or PR teams, and how you managed relationships to ensure campaigns were aligned and effective.