Creative Marketing Manager in Egham

At Tim Hortons, we believe that you shouldn't have to compromise. Whether you want a hot, freshly-prepared breakfast on the way to work served with our smooth, delicious coffee, a great choice of freshly prepared hot sandwiches for lunch, or one of our famously irresistible doughnuts for a sweet afternoon treat, Tim Hortons is the place to visit. However, there’s more to Tim Hortons than great-tasting fresh food and coffee. We work hard to deliver the highest quality products and services and strive to be a leader in everything we do. With its heritage as an iconic 50-plus-year-old brand in Canada, Tim Hortons has established itself in the competitive UK market. As we plan for the future across the estate, we are seeking enthusiastic, open-minded, and driven people to join us on the journey.

As the Creative Marketing Manager, you will need a proven record of accomplishment in driving multi‑channel marketing programs. You will be responsible for supporting marketing strategies and initiatives, and supporting the Head of Marketing with department briefs for all key strategies. You will need to apply strong interpersonal skills to engage and motivate the marketing team to deliver marketing activities, campaigns and collaborations, and build customer engagement to increase brand awareness and drive sales. The role will require working closely with the marketing team and the TH operations team to ensure all marketing campaigns align with the core brand message.

• Responsible for owning and tracking the critical path for all creative requests.
• Improve lead times by one campaign period.
• Managing the production of printed materials and design of artwork for national and local campaigns, including offline and online, including assets for delivery partners.
• Reduce spend.
• Ensuring consistency with brand and campaign guidelines across all communications and artwork.
• Assume responsibility for overseeing key agencies, briefing, budgets, etc.
• Communicating regularly with the wider support and operations teams, including regular briefs concerning new activities or campaigns, to ensure they are executed to a consistently high standard across all restaurants.
• Manage organisation and filing of final deliverables.
• A clear and timely process has been developed for files.
• Responsible for running the production of various types of shoots (still and video content – campaign, social, e‑comm, pack, etc.), delivering different formats of assets for all marketing and social communication channels - Website, Instagram, YouTube, Red Book, TikTok, out‑of‑home (OOH) and other marketing placements.
• Work with cross‑functional teams to clarify shoot plans and necessary deliverables.
• Agree shoot budgets and manage approval process with COO and founder (where applicable).
• Deliver cost saving changes.
• Work with internal teams on securing product samples for shoots.
• Deliver creative for Delivery Partners, support testing marketing offers and growth opportunities, both locally and nationally.
• Liaise on International guidelines and advice.
• Regular meetings with RBI, positive feedback from RBI to manager.

• A bachelor’s degree in marketing, Psychology, Communications, Advertising, or a Business Management related subject.
• Minimum 5 years’ experience in a marketing role.
• Fluent level of both spoken and written English. Advantageous but not required.
• Qualification from the Institute of Data and Marketing Key requisites.
• Strategic thinking and problem‑solving abilities.
• Superior interpersonal and organisational skills.
• Confidence to use initiative.
• A positive and approachable manner.
• Good time management skills and ability to prioritise.
• Excellent communication and presentation skills.
• Adaptability to change.
• Willingness to embrace new ideas and processes.
• Interest in developing your own skills and knowledge.
• The ability to be challenged on your advice and to accept criticism.
• Able to make quick but rational decisions when working under pressure.

• Offices based in Egham (TW20 8RY).
• Hybrid working (3 days in office, 2 days working from home).
• Required to travel when needed.
• Full driving licence.
• Reporting to the Head of Marketing.
• This job description is neither exhaustive nor exclusive and may be reviewed in the future depending upon operational requirements and staffing levels.