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For Companies At a Glance
- Tasks: Create engaging video ads from livestream content to boost sales and sign-ups.
- Company: Tilt is the UK's largest live shopping platform, making fashion fun and accessible.
- Benefits: Enjoy flexible working, gym access, and opportunities for remote work.
- Why this job: Join a fast-growing team and shape the future of e-commerce with creative video content.
- Qualifications: Experience in high-performance video ads and strong editing skills are essential.
- Other info: This role combines creativity with growth; perfect for those passionate about e-commerce.
The predicted salary is between 32000 - 50000 £ per year.
Our mission is to make fashion accessible to all and inspire everyone to dress a little better. We believe e-commerce is in a rut, with brands lost in a decades-long void, lacking innovation, and mindlessly redesigning websites without fixing the real issue — making shopping fun and affordable. Today, we are the UK's biggest live shopping platform focused on making shopping a joyful, social experience that brings people together and helps everyone level up their style. We're growing fast and hiring innovative problem solvers to build the future of shopping.
Your Mission
We’re looking for a Content Marketing Lead who can turn our livestream sellers’ best moments into highly engaging, high-converting video ads for Meta and TikTok. Your goal? Make our sellers look like rockstars and create ads that drive sign-ups and sales.
What You’ll Do
- Collaborate with sellers & livestreamers to capture, curate, and repurpose their best content into compelling ads.
- Edit and produce short-form, high-converting video ads optimized for TikTok and Meta.
- Test and iterate ad creatives to improve engagement, conversions, and ROI.
- Write punchy ad scripts and captions that drive action.
- Analyze ad performance and tweak creatives for better results.
- Stay ahead of trends on TikTok, Meta, and e-commerce ads to keep our campaigns fresh and effective.
Requirements
- You must be an ambitious, curious, relentless and no ego problem-solver excited to build the future of shopping.
- Proven experience in creating high-performance video ads (TikTok, Meta, or similar).
- Strong video editing skills (CapCut, Premiere, or similar).
- Excellent understanding of TikTok & Meta ad best practices.
- History of high-volume creative output.
- Experience managing triple digits marketing budgets.
- Creative eye for viral-worthy, engaging content.
- Experience working with influencers, sellers, or UGC creators is a big plus.
- Ability to work fast, test, iterate, and optimize based on performance data.
- Street-smart communication style – you know how to get sellers excited and involved.
This is a hands-on content meets growth role – if you love e-commerce, video, and making ads that convert, we want to hear from you!
Perks & Benefits
- Flexible and hybrid working as standard.
- Canary Wharf office includes gym access.
- Opportunity for periods of fully remote work, from any location.
Want to join?
Apply with your CV and provide authentic answers to the questions in the application form.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Technology, Information and Internet
Content Lead employer: Tilt
Contact Detail:
Tilt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Familiarise yourself with the latest trends on TikTok and Meta. Understanding what types of content are currently performing well can give you an edge in creating engaging video ads that resonate with audiences.
✨Tip Number 2
Showcase your video editing skills by creating a portfolio of high-performance ads. Use platforms like CapCut or Premiere to demonstrate your ability to produce eye-catching content that drives conversions.
✨Tip Number 3
Network with influencers and UGC creators who align with Tilt's mission. Building relationships with these individuals can provide valuable insights and collaboration opportunities that enhance your application.
✨Tip Number 4
Prepare to discuss your experience managing marketing budgets. Be ready to share specific examples of how you've optimised ad performance and ROI, as this will demonstrate your strategic thinking and problem-solving abilities.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Content Lead position at Tilt. Familiarise yourself with their mission and how your skills in video ad creation can contribute to making shopping a joyful experience.
Tailor Your CV: Highlight your relevant experience in creating high-performance video ads, especially for platforms like TikTok and Meta. Include specific examples of your work that demonstrate your ability to engage audiences and drive conversions.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for e-commerce and video content. Mention your understanding of current trends in social media advertising and how you can bring innovative ideas to Tilt's campaigns.
Answer Application Questions Authentically: When filling out the application form, provide genuine answers that reflect your personality and problem-solving approach. Use this opportunity to express your enthusiasm for the role and how you align with Tilt's values.
How to prepare for a job interview at Tilt
✨Showcase Your Video Skills
Since the role focuses on creating high-performance video ads, be prepared to discuss your previous work. Bring examples of your best video projects, especially those tailored for platforms like TikTok and Meta, to demonstrate your editing skills and creative flair.
✨Understand the Brand's Mission
Familiarise yourself with Tilt's mission to make fashion accessible and enjoyable. During the interview, express how your values align with theirs and share ideas on how you can contribute to making shopping a fun experience through engaging content.
✨Prepare for Creative Collaboration
The role involves working closely with sellers and livestreamers. Be ready to discuss your approach to collaboration and how you would engage and motivate these individuals to create compelling content together.
✨Stay Ahead of Trends
Demonstrate your knowledge of current trends in e-commerce and social media advertising. Discuss recent successful campaigns you've observed and how you would apply similar strategies to keep Tilt's content fresh and effective.
