At a Glance
- Tasks: Manage social media and influencer marketing to boost brand awareness and engagement.
- Company: Fast-growing jewellery brand with a dynamic, founder-led team.
- Benefits: Opportunity to shape brand presence and work in a creative environment.
- Other info: Collaborate with creative minds and stay ahead of trends.
- Why this job: Join a vibrant team and make a real impact on social media strategy.
- Qualifications: 3-5 years in social media/influencer marketing, especially in fashion or lifestyle.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 2016, Tilly Sveaas is a fast-growth founder-led jewellery brand with big ambitions and a small, dynamic team. We're looking for a Social Media & Influencer Manager to manage the brand's organic social presence & influencer marketing. This is a key role, responsible for driving brand awareness, engagement, and conversions through elevated, culturally relevant social content and influencer partnerships. Reporting to the CMO, you’ll work across creative, PR, ecommerce and paid media to ensure a cohesive and high-performing approach to social and influencer marketing.
Key Responsibilities
- Influencer Marketing
- Own and manage all influencer marketing activity end-to-end, including campaigns, affiliate programs, gifting and paid collaborations.
- Lead execution on ShopMy platform, including creator onboarding, campaign management and performance tracking.
- Identify and build long‑term relationships with creators who align with the Tilly Sveaas aesthetic and values.
- Negotiate partnerships, manage budgets, and ensure strong ROI across all influencer activity.
- Deliver regular reporting, insights and recommendations to optimise performance.
- Organic Social Media Management
- Own and grow Tilly Sveaas’ organic social channels, primarily on Instagram and TikTok.
- Develop and execute content calendars aligned with brand campaigns, product drops, and key trading moments.
- Commission and brief content that reflects the brand’s elevated yet effortless style.
- Monitor & report on performance and regularly refine strategy to drive engagement and growth.
- Work closely with the Founder and Head of Creative to develop engaging, platform‑native content.
- Translate brand campaigns into compelling social‑first storytelling.
- Stay ahead of trends & cultural moments, ensuring the brand remains relevant & distinctive.
- PR & Talent Integration
- Support the PR agency with talent gifting, influencer partnerships, and brand events.
- Help coordinate influencer involvement in key activations and ensure content opportunities are maximised.
- E‑commerce & UGC
- Work with the Ecom Manager to increase the volume and quality of UGC for onsite use.
- Drive the creation of styling‑led content to enhance social proof and inspire customers.
- Leverage influencer and community content to support conversion rate optimisation.
- Paid Social Amplification
- Collaborate with the digital agency to whitelist and scale influencer content for paid social.
- Identify high‑performing organic content for amplification.
- Support a test‑and‑learn approach to creator‑led performance marketing.
Requirements
- 3–5+ years’ experience in social media and/or influencer marketing, ideally within fashion, jewellery, or lifestyle.
- Strong understanding of Instagram and TikTok, with a sharp eye for content, styling, and visual storytelling.
- Proven track record of managing influencer campaigns end‑to‑end.
- Experience with ShopMy is a bonus, as well as experience in international markets, in particular the US.
- Commercially minded, with an understanding of how social and influencer activity directly drives conversions but also has a halo effect on brand awareness.
- Highly organised, with strong project management skills.
- Confident communicator with strong relationship‑building abilities.
- Analytical and comfortable using data to inform decisions.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Influencer Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tilly Sveaas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tilly Sveaas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tilly Sveaas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tilly Sveaas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Influencer Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tilly Sveaas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tilly Sveaas:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tilly Sveaas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tilly Sveaas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tilly Sveaas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tilly Sveaas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
