Marketing Campaigns Manager

A Marketing Campaigns Manager to own and execute B2B marketing campaigns on a global scale. The challenge is to translate business priorities into measurable campaigns that have a tangible impact on our business growth and long-term goals.

This role will be based in our Hove office 2 days a week.

We’re looking for a Marketing Campaigns Manager to own and execute end-to-end B2B marketing campaigns that generate high-quality leads and support revenue growth. This role sits within the Demand Generation function, reporting to the US-based Head of Demand Generation, and works closely with our US-based Sales team as well as UK-based Marketing team and in particular, the Product and Brand Partnerships Teams.

You’ll be responsible for translating business priorities into compelling, measurable campaigns across multiple channels; from concept through execution, optimization, and reporting.

What Success Looks Like

• Consistent delivery of high-quality MQLs and MQAs that convert into pipeline and revenue.
• Strong alignment and credibility with Sales, Product, and Brand stakeholders across regions.
• Campaigns that are well-executed, on-brand, and performance-driven.
• Clear visibility into results, insights, and opportunities for optimization.

Day to day this role will

• Develop, execute, and optimize end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.
• Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
• Partner closely with our US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.
• Collaborate cross-functionally with UK-based Marketing team and in particular, the Product and Brand Partnerships Teams, to align messaging, positioning, and go-to-market timing.
• Own campaign planning, timelines, and execution, ensuring programs launch on time and perform against defined targets.
• Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.
• Support product launches and feature rollouts, with integrated campaign strategies including email marketing, social and content marketing including product webinars.
• Support the Brand Partnerships team with integrated campaign strategies to drive awareness and demand amongst leading retailers.
• Track, analyze, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimize results.
• Work with internal teams and external partners to execute campaigns at scale.

What we’re looking for

• 3–4 years of experience in B2B marketing, campaign management, demand generation, or sales-related roles.
• Proven experience delivering multi-channel B2B marketing campaigns end to end.
• Strong understanding of demand funnels, including MQL, MQA, and MTA frameworks.
• Experience partnering with global Sales teams to support commercial and pipeline objectives.
• Strong project management and organizational skills.
• Analytical mindset with the ability to interpret data and optimize performance.
• Highly driven and execution-focused, with a strong sense of ownership and accountability.
• Proactive and self-directed, able to operate independently while managing multiple priorities effectively.
• A collaborative team player who builds strong relationships across functions and geographies.
• An excellent communicator with exceptional writing skills and a strong attention to detail.
• Comfortable working in a fast-paced, high-growth environment where impact matters.

Tools & Experience (Nice to Have)

• Familiarity with HubSpot is strongly preferred. Experience with Google Analytics, Google Ads Manager, and Unify GTM is a bonus, but not mandatory.
• Experience in SaaS, fintech, payments, incentives, or B2B technology is beneficial.

Benefits

We offer all our employees trust and empower our team to work with flexibility and autonomy. We’re a close-knit team and love working collaboratively, with our hybrid model, our team can come together at our fantastic office in Hove, but also focus in their own space. The Tillo team are a motivated bunch and we all work hard to push Tillo forwards, always innovating. We completely understand the importance of work/life balance and offer a supportive and collaborative working environment with the following benefits:

• Enhanced annual leave of 26 days per annum (plus an additional day for your birthday).
• Private Medical care through Vitality.
• Employee Incentive Scheme.
• Access to Tillo’s Storefront with discounts & gift card vouchers.
• Hybrid Working.
• Top spec equipment including laptop, mouse, keyboard, monitor.
• Anniversary gifts.
• Monthly breakfasts, drinks, snacks and events.
• Team Learning & Development budget.

About Tillo

Tillo makes gift cards, rewards, and incentives simple, efficient, and profitable. Operating in over 37 markets and 25 currencies, Tillo processes billions in gift card transactions through a single, plug-and-go API, powering rewards and incentives for the world’s leading businesses. Backed by Tenzing, Tillo is setting the global standard for digital gift card infrastructure.

Diversity, Equity, and Inclusion Statement

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender identity, marital status, race, ethnicity, religion or belief, sex, or sexual orientation. If you require any reasonable adjustments during the recruitment process, please let us know, and we will be happy to accommodate your needs.