Head of Digital

Who we’re looking for: A Head of Digital to lead and evolve our digital marketing strategy that will directly contribute to commercial goals at enterprise level.

The challenge: Build upon existing digital marketing efforts to implement a scalable and measurable strategy that promotes the Tillo brand across key channels.

Where you’ll work: This role will be based in our Hove office 2-3 days a week.

The Tillo Difference: We're in the business of rewards and incentives, so we know a thing or two about the importance of giving back. We can't grow as a business without growing as individuals, so we are committed to providing a workplace where passionate, driven individuals can thrive. We value collaboration, trust, positivity, and a willingness to learn - only by working as a team will we reach our goals.

We’re the market leader in the UK and are active in a number of other markets including USA, Europe, Australia and India.

Job Summary: We’re looking for a commercially minded, hands-on Head of Digital to lead and evolve Tillo’s digital marketing strategy. This is a critical leadership role responsible for driving demand, building a high-performing digital engine, and ensuring our brand shows up effectively across key channels.

You’ll bring both strategic thinking and a willingness to roll up your sleeves - comfortable operating at pace in a scale-up environment while building the foundations for long-term growth. Working closely with senior stakeholders, you’ll play a key role in shaping how we engage our target accounts and convert that engagement into meaningful pipeline.

What you’ll be responsible for:

• Owning and delivering Tillo’s digital marketing strategy, aligned to commercial goals and pipeline generation.
• Leading the execution and optimisation of multi-channel digital campaigns, with a strong focus on LinkedIn as a core acquisition channel.
• Building and refining our target account strategy, ensuring effective segmentation, targeting, and personalised engagement.
• Line management of the Digital Marketing Manager.
• Driving full-funnel visibility - from top-of-funnel (TOFU) engagement through to pipeline and revenue - ensuring clear reporting and attribution.
• Developing and scaling account-based marketing (ABM) approaches, particularly across LinkedIn and paid media.
• Owning paid media across channels, including LinkedIn, Google Ads (PPC) and test-and-learn channels such as Meta platforms.
• Establishing a strong test-and-learn culture across channels - continually experimenting with new platforms, audiences, creative and formats to unlock growth.
• Partnering closely with Sales to align on target accounts, messaging, and conversion strategies.
• Supporting the Digital Marketing Manager with optimisation strategy for the Tillo website (via HubSpot CMS and Tailwind), ensuring converts as effectively as possible.
• Bringing fresh thinking and challenging the status quo - continuously testing, learning, and iterating to improve performance.

What we’re looking for:

• 8+ years’ experience in B2B digital marketing, ideally within fintech or a closely related space (highly desirable) and/or experience in fast paced scale up environments or agencies.
• A strong balance of strategist and doer - you’re as comfortable setting direction as you are executing campaigns.
• Proven expertise in LinkedIn advertising, particularly from a target account/ABM perspective.
• Strong working knowledge of Google Ads Manager and running PPC campaigns.
• Experience testing and scaling additional paid channels (e.g. Meta platforms).
• Strong understanding of how to measure and report on TOFU engagement, particularly with regards to target account engagement and pipeline influence through to pipeline and revenue impact.
• Experience building and optimising full-funnel digital strategies in a B2B context.
• Experience with HubSpot CMS and managing website performance and conversion (desirable).
• Experience running global digital acquisition programmes and managing multi-region websites.
• Commercially astute, with a clear focus on driving measurable outcomes.
• Strong stakeholder management skills, with the ability to influence at senior levels.
• Data-driven mindset, with a passion for testing, learning, and continuous improvement.

What success looks like:

• A clear, scalable digital strategy that consistently drives high-quality pipeline.
• Strong visibility and reporting across the full funnel - from initial engagement through to revenue.
• Measurable improvements in target account engagement and conversion rates.
• A high-performing paid media engine across LinkedIn, Google and emerging channels delivering consistent ROI.
• Continuous experimentation unlocking new, scalable acquisition channels.
• A high-converting website that effectively supports all traffic sources (organic, direct and paid).
• Tight alignment between Marketing and Sales, with shared ownership of target accounts and outcomes.
• A well-structured, scalable digital function with a roadmap for future growth.
• Continuous optimisation of channels, messaging, and tactics based on data and insight.

Benefits: We offer all our employees trust and empower our team to work with flexibility and autonomy. We’re a close-knit team and love working collaboratively, with our hybrid model, our team can come together at our fantastic office in Hove, but also focus in their own space. The Tillo team are a motivated bunch and we all work hard to push Tillo forwards, always innovating. We completely understand the importance of work/life balance and offer a supportive and collaborative working environment with the following benefits:

• Enhanced annual leave of 26 days per annum (plus an additional day for your birthday).
• Private Medical care through Vitality.
• Employee Incentive Scheme.
• Access to Tillo’s Storefront with discounts & gift card vouchers.
• Hybrid Working.
• Top spec equipment including laptop, mouse, keyboard, monitor.
• Anniversary gifts.
• Monthly breakfasts, drinks, snacks and events.
• Team Learning & Development budget.

About Tillo: Tillo makes gift cards, rewards, and incentives simple, efficient, and profitable. Operating in over 37 markets and 25 currencies, Tillo processes billions in gift card transactions through a single, plug-and-go API, powering rewards and incentives for the world’s leading businesses. Backed by Tenzing, Tillo is setting the global standard for digital gift card infrastructure.

Diversity, Equity, and Inclusion Statement: We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender identity, marital status, race, ethnicity, religion or belief, sex, or sexual orientation. If you require any reasonable adjustments during the recruitment process, please let us know, and we will be happy to accommodate your needs.