Sales and Marketing Director - New Homes in Warrington

Sales and Marketing Director - New Homes in Warrington

Warrington Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Tilia Homes

At a Glance

  • Tasks: Lead a dynamic sales team and implement innovative strategies to drive growth in new homes.
  • Company: Join Tilia Homes, a forward-thinking housebuilder committed to people and the planet.
  • Benefits: Enjoy life assurance, 26 days holiday, and an employee assistance programme.
  • Other info: Be part of a mission to create sustainable communities and affordable homes.
  • Why this job: Make a real impact in the housing market while nurturing a passionate team.
  • Qualifications: Proven experience in sales leadership within residential housebuilding and strong communication skills.

The predicted salary is between 60000 - 80000 £ per year.

Tilia Homes are an ambitious housebuilder.

As part of the ‘untypical Group’, we put people and the planet at the heart of everything we do.

We're dedicated to delivering the best possible standards in design, build quality, and service for our customers.

We’re looking for talented and enthusiastic individuals who will share this passion, to join our team

Our benefits package includes

  • Life Assurance
  • 26 days holiday with additional bank holidays pro rata
  • Holiday Buy Scheme
  • Employee Assistance Programme

Tilia Homes have an opportunity for Sales Director in our Northern regional team and based from our office in Warrington.

Reporting to our Regional Managing Director, this Senior post will lead a talented team and is responsible for planning and implementing sales strategies, managing sales teams, and driving regional growth to ensure that sales and profit targets are met while delivering a market leading customer experience

Duties and objectives

  • Develop and implement effective sales strategies, tailored to individual sites
  • Work closely with our group marketing team to ensure brand consistency across all content and channels
  • Drive ongoing improvements and innovation in line with evolving customer needs and trends to drive growth, penetrate new demographics and delight customers
  • Develop a clear pricing strategy for new sites to support land acquisition as well as continuously monitor and review existing prices and specifications to stay ahead of competitors
  • Lead, nurture and develop regional sales teams to achieve sales and profit targets
  • Maximise selling prices and create value whilst maintaining the required sales rate
  • Prepare monthly, quarterly and annual sales forecasts and prepare sales reports for regional and group board meetings
  • Continuously Monitor and analyse performance metrics and suggest improvement measures
  • Manage sales progression to deliver our sales within the targeted timescales, providing our customers with clear communication throughout the purchasing process
  • Maximise the use of our chosen referred IFA’s and Solicitors to help provide a seamless service to our customers
  • Create strong working relationships with other members of the Senior Leadership team
  • Work with other teams in the business to manage the site and individual home delivery timescales, costs associated with selling our homes, appearance of completed/stock product, quality of homes being handed to our customers
  • Establish productive and professional relationships with key stakeholders across all relevant functions
  • Provide thought leadership and act as the ‘Voice of the Customer’ in the Regional Sales Director forum to influence forward-looking actions that deliver an improving customer experience and using data and insights to drive more customer-focused thinking and behaviours
  • Provide timely and effective solutions to customer needs in close liaison with customer service and site management teams
  • Closely manage new site launches and provide the consistent sales support to delight customers and prospects
  • Ensure sales team are updated on new legislation and Company policy is adhered to
  • Establishing and closely manage the sales budget
  • Play an active role in the policing of, and compliance with, legislation such as: The General Data Protection Regulation (GDPR) The Consumer Protection Act, the NHQB and The Consumer Code
  • Help to ensure that our customers’ data is always treated with respect and diligence
  • We’re looking for the following skills and experience
  • Proven work experience as a Regional Sales Director or similar senior sales role, in residential housebuilding
  • Demonstratable experience of implementing and meeting a strategic vison
  • Proven history of achieving sales targets
  • Familiarity with CRM software, preferably Hubspot
  • Deep understanding of detailed sales performance metrics
  • Experience of leading, coaching, developing, and guiding high performing sales teams
  • Excellent stakeholder engagement and communication skills with a strong customer service attitude
  • Success in driving projects to timescales, and budget, through to completion
  • Extensive working knowledge of The Consumer Code, Consumer Protection Act and NHQB
  • Curiosity, Openness to new ideas and willingness to learn
  • Full UK Driving license

Bringing together two trusted housebuilding brands, Tilia Homes and Hopkins Homes, untypical aims to make a positive difference to the UK housebuilding market and help to provide greater access to homes which are affordable for buyers.

Guided by an innovative approach and a commitment to excellence, untypical focuses on creating sustainable, inclusive communities, delivering homes across the UK that people want to live in and are good for the planet.

Our people are at the heart of what we do and crucial for us to succeed in becoming the UK’s most customer-centric housebuilder.

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Sales and Marketing Director - New Homes in Warrington employer: Tilia Homes

Tilia Homes is an exceptional employer that prioritises both its people and the planet, fostering a collaborative and innovative work culture. With a comprehensive benefits package, including life assurance and generous holiday allowances, employees are supported in their personal and professional growth. Located in Warrington, this role offers the opportunity to lead a talented team in a dynamic environment, driving meaningful change in the housebuilding sector while ensuring a market-leading customer experience.

Tilia Homes

Contact Details:

Tilia Homes Recruitment Team

We think you need these skills to ace Sales and Marketing Director - New Homes in Warrington

Sales Strategy Development
Team Leadership
Sales Forecasting
Stakeholder Engagement
Customer Relationship Management (CRM)
Performance Metrics Analysis
Project Management