Job Title: Shopper Marketing and E-commerce Executive
Reporting to: Shopper Marketing and E-commerce Controller
Department: Mainstream UK
Location: Homebased, plus meetings inRainham, Essex (Classic Site) and various off- site meetings with the wider Mainstream team (1 per month in Huntingdon), customers and agencies.
Work Pattern: This role will be home-based with the requirement to travel to / from but not exclusively i.e.
- Office (Rainham, Essex) once per week
- Retailer meetings
- Agency / 3rd party meeting
A valid Driving Licence is required for this role
Overall purpose of job:
We have an exciting opportunity for a Shopper Marketing and E-commerce Executive for the UK & ROI markets, to join the Mainstream Commercial Team.
- The successful candidate will be responsible the implementation of the Shopper Marketing strategy for both bricks & mortar and retailer online across the Multiples, Convenience, Discounter, ROI and Online channels (omni-channel).
- There will also be the opportunity to lead the development of in-store and online campaigns with retailers.
- The role will encompass:
- Support further the development of Shopper and E-commerce focus within the business.
- Increased engagement with the trade.
- Support to develop market leading Shopper campaigns.
- Develop insights via research, campaign analysis, industry reports & network and turn these into actions / campaigns that will deliver learnings and / or return on investment.
This role involves working in a fast-paced everchanging environment, requires a pro-active & creative approach and deliver against specific timescales.
Key areas of responsibility:
- Support with the development and implementation of Shopper Marketing to include retailer.com initiatives / tactics across the Multiple, Discounter, Convenience, ROI & Online channels:
To align with the Category vision, Brand strategy and individual retailer/channel objectives.
To be market leading with the aim of driving shopper acquisition, retention of shoppers and turn them into brand loyalists.
To be delivered through a shopper lens, creative & out-of-the box thinking to clearly differentiate Tilda from competitors and for Tilda to be seen as a shopper though-leader.
- Understand the Shopper including .com path to purchase with the aim to maximize influencing and converting shoppers at key / most relevant touchpoints.
- Support with the development of best in class Online & Mobile optimisation (brilliant basics):
Responsible for implementation (Brandbank / self-serve) and maintenance tracking dashboards.
- Analyse all Shopper and .com campaigns with the aim of gathering insights and learnings for future campaign planning.
- Share campaigns, learnings and performance at retailer level with relevant Account Manager to leverage with customers.
- Build strong relationships with retailer media contacts.
Leverage opportunities to be the brand of choice during key calendar events, retailer initiatives and cross category collaborations.
- Pro-actively identify and implement cross-category collaborations.
- In this cross functional role it will be essential to build strong and collaborative relationships across the wider business with focus on cross-sector.
- Work closely with Tilda’s chosen agencies / 3rd party suppliers to support the development of shopper focussed campaigns, creative & message and hold them accountable for success.
- Including campaign, creative and content development > briefs, ideation, liaise with the Marketing for input and final sign-off.
- Industry and competitor campaign / activation tracking.
- Build external network with the aim of bringing learnings and insights into the business.
- Take a lead on developing internal reports for example monthly Shopper Marketing and E-commerce activity reporting.
- Develop, manage and implement an always-on media plan for a strategic Online retailer.
Qualifications/Experience required:
- Ideally 2 years’ experience within a similar role / E-commerce marketing.
- Hold a degree level or equivalent qualification.
- Experience in analysing data, drawing conclusions and insights.
- Liaising with and briefing Shopper Marketing campaigns to creative agencies.
- Excellent communication skills as this role requires engagement across multiple internal and external stakeholders.
- Be highly organised and driven.
- Ability to operate in a fast-paced environment.
- Be able to manage multiple tasks / projects as well as a diverse workload.
- Be pro-active, action orientated and be able to use initiative.
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Shopper Marketing and E-commerce Executive in Rainham employer: Tilda® | B Corp™
Tilda® | B Corp™ is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture where innovation thrives. Located in a vibrant area, we provide comprehensive benefits, including flexible shift patterns and opportunities for skill development, ensuring our team members feel valued and empowered to contribute meaningfully to our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing and E-commerce Executive in Rainham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Tilda® | B Corp™ are looking for when hiring for a Shopper Marketing and E-commerce Executive.
✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
Don’t forget to check out Tilda® | B Corp™’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Shopper Marketing and E-commerce Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Tilda® | B Corp™, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Tilda® | B Corp™. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Tilda® | B Corp™
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Tilda® | B Corp™ uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Tilda® | B Corp™. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
