Vertical & Product Enablement Partner

The Vertical & Product Enablement Partner will work to accelerate regional revenue growth by translating complex product capabilities into industry-specific business value. You will act as the strategic bridge between global product teams and regional revenue teams, building vibrant practitioner communities and driving the adoption of vertical-specific go-to-market playbooks across EUI.

Responsibilities

• Product Training Coordination & Contextualization - Partner with Monetization Enablement (ME) and Product Marketing Managers (PMMs) to coordinate and deliver vertical-specific product training. Contextualize all global training content: connect product features directly to the assigned vertical’s unique business challenges, macroeconomic trends, and revenue opportunities. Implement continuous feedback loops with practitioners to measure training effectiveness and identify capability gaps.
• Vertical Community Stewardship - Build, lead, and energize dedicated industry communities (e.g., Retail, Fintech) across all EUI markets. Act as the 'Community Governor,' facilitating cross-market knowledge exchange among CSMs, PMMs, GVDs, and BPMs. Organize and lead monthly community forums, curate async discussion channels, and serve as the primary point of contact for organizing regional industry summits.
• Playbook Activation & GVD Enablement - Collaborate directly with Group Vertical Directors (GVDs) and PCS leads to operationalize and educate teams on vertical playbooks. Identify, document, and amplify success stories, ensuring that a successful strategy in one market is rapidly replicated across the region. Provide the community infrastructure necessary to support and sustain GVD-sponsored commercial initiatives.
• Industry Intelligence & Outside-In Research - Develop and distribute regular industry intelligence (e.g., newsletters, trend reports) tailored to your assigned verticals. Conduct deep-dive research to "unpeel" client business models, educating internal teams on how clients in specific verticals generate revenue and where our products strategically fit. Scout external industry events and thought leadership, bringing outside-in perspectives (including external speakers and clients) into internal community sessions.

Minimum Qualifications:

• 2+ years in a strategic role combining elements of strategic consulting or industry strategy within the tech/digital advertising sector or similar.
• Deep understanding of the digital advertising landscape and the ability to quickly grasp complex client business models across different industry verticals.
• Proven ability to connect enablement initiatives directly to business outcomes, product adoption metrics, and revenue generation.
• Exceptional ability to build credibility and influence XFN, senior stakeholders (Sales Leaders, Product Teams) in a highly matrixed, regional environment.

Preferred Qualifications:

• Experience in fostering collaboration, facilitating forums, and driving engagement across dispersed teams.
• Outstanding written and verbal communication skills; ability to synthesize complex product information into compelling, industry-specific narratives.
• Highly comfortable navigating ambiguity, driving initiatives from scratch, and adapting to a fast-paced, evolving organizational structure.